Market Forecast By Vehicle Type (Passenger Cars, Commercial Vehicles, Two-wheelers, Three-wheelers), By Propulsion (Internal Combustion Engine, Electric Vehicles), By Type (New Vehicles, Used Vehicles) And Competitive Landscape
| Product Code: ETC9678711 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
According to 6Wresearch internal database and industry insights, the Thailand Automobile Market is projected to grow at a compound annual growth rate (CAGR) of 7.4% during the forecast period from 2026 to 2032.
Below mentioned are the evaluation of year-wise growth rate along with key drivers:
| Year | Est. Annual Growth (%) | Growth Drivers |
| 2021 | 4.6% | Recovery of automotive manufacturing and domestic demand. |
| 2022 | 5.1% | Rising vehicle exports and strong ASEAN trade. |
| 2023 | 5.7% | An increase in demand for passenger vehicles and pickups. |
| 2024 | 6.2% | Increase in government incentives to promote electric vehicle ownership and local production of electric vehicles. |
| 2025 | 6.8% | Growth of the infrastructure supporting electric vehicles and urban mobility will continue to increase. |
The Thailand Automobile Market report thoroughly covers the market by vehicle type, propulsion, and type. It provides an unbiased and detailed analysis of ongoing market trends, opportunities, challenges, and market drivers, helping stakeholders align their strategies with current and future automotive industry dynamics.
| Report Name | Thailand Automobile Market |
| Forecast period | 2026–2032 |
| CAGR | 7.4% |
| Growing Sector | Automotive & Mobility |
Thailand Automobile Market is expected to witness steady growth driven by strong automotive manufacturing capabilities, increasing domestic vehicle demand, and Thailand role as a major automobile export hub in Southeast Asia. The market is backed by rising urbanization, better disposable income, and a growing preference for personal mobility solutions. Government initiatives that promote electric vehicles, investment-friendly policies, and the expansion of local manufacturing facilities are also boosting the Thailand Automobile Industry. As electric vehicle adoption increases and technology continues to improve, the market is set to grow steadily during the forecast period.
Below mentioned are some prominent drivers and their impact on the Thailand Automobile Market dynamics:
| Drivers | Primary Segment Affected | Why It Matters (Evidence) |
| Strong Manufacturing Base | Passenger & Commercial Vehicles | Thailand serves as a manufacturing hub for global car manufacturers. |
| Government EV Incentives | Electric Vehicles | Tax programs and other incentives encourage Electric Vehicle sales. |
| Rising Urban Population | Passenger Cars | Increased demand for private transportation. |
| Export-Oriented Industry | Commercial Vehicles | Strong demand from ASEAN and global markets |
| Technological Advancements | New Vehicles | Overall demand for new car production has been increased due to new technologies. |
Thailand Automobile Market is projected to grow at a CAGR of 7.4% from 2026 to 2032. Growth is driven by increasing vehicle ownership, expanding electric vehicle infrastructure, and increasing automobile exports. The growing demand for passenger cars and electric vehicles as consumers seek for cost-effective and eco-friendly transportation solutions. Furthermore, Thailand strategic position in the ASEAN automotive supply chain continues to support the Thailand Automobile Market Growth.
Below mentioned are some major restraints and their influence on the Thailand Automobile Market dynamics:
| Restraints | Primary Segment Affected | What This Means (Evidence) |
| High EV Initial Costs | Electric Vehicles | Limits adoption among price-sensitive buyers |
| Infrastructure Gaps | Electric Vehicles | Limited charging stations in rural areas |
| Raw Material Price Volatility | New Vehicles | Impacts production costs |
| Regulatory Compliance Costs | Manufacturers | Increases operational expenses |
| Used Vehicle Market Competition | New Vehicles | Affects new vehicle sales growth |
Thailand Automobile Market faces several challenges like rising production costs, changing raw material prices, and limitations in infrastructure for electric vehicles. A smooth shift from internal combustion engines to electric mobility needs significant investments. In addition, competition from the used vehicle market, and a need for skilled labor in modern vehicle manufacturing, creates operational challenges. However, supportive government policies and strong demand for exports continue to sustain the growth of the market.
Trends driving the Thailand Automobile Market include:
Key investment avenues in the Thailand Automobile Market are:
Below is the list of prominent companies leading in the market:
| Company Name | Toyota Motor Thailand Co., Ltd. |
| Headquarters | Bangkok, Thailand |
| Established | 1962 |
| Website | Click Here |
Toyota Motor Thailand is a leading automobile manufacturer with strong presence in passenger cars and commercial vehicles, serving both domestic and export markets.
| Company Name | Honda Automobile (Thailand) Co., Ltd. |
| Headquarters | Ayutthaya, Thailand |
| Established | 1984 |
| Website | Click Here |
Honda Thailand focuses on fuel-efficient passenger cars and advanced automotive technologies.
| Company Name | Isuzu Motors Thailand |
| Headquarters | Samut Prakan, Thailand |
| Established | 1963 |
| Website | Click Here |
Isuzu is a key player in commercial vehicles and pickup trucks with strong export orientation.
| Company Name | Mitsubishi Motors Thailand |
| Headquarters | Bangkok, Thailand |
| Established | 1961 |
| Website | Click Here |
Mitsubishi Motors Thailand produces passenger vehicles and SUVs for regional and global markets.
| Company Name | SAIC Motor–CP |
| Headquarters | Chonburi, Thailand |
| Established | 2013 |
| Website | Click Here |
SAIC Motor–CP focuses on electric vehicles and advanced automotive technologies under the MG brand.
According to Thailand government data, several initiatives strongly support the automobile market. The Thailand Board of Investment (BOI) provides tax exemptions, import duty reductions, and production incentives for automobile and electric vehicle manufacturers. The Electric Vehicle Roadmap 2030 aims to make EVs account for a significant share of total vehicle production, encouraging local battery and EV component manufacturing. To reduce pollution through transportation, emission control regulations and improved fuel efficiency are being enforced to promote cleaner mobility solutions. These regulations will help to create a more stable foundation for domestic automotive production, exporting, and overall sustainability of the market.
The Thailand Automobile Market Share is expected to grow steadily due to the rapid rise in electric vehicles, the expansion of EV charging stations, and increasing investments in smart mobility solutions. More consumers prefer fuel-efficient and high-tech vehicles, which will further drive demand. Ongoing government support, strong export potential, and the use of connected vehicle technologies are likely to change the industry. The growth of electric vehicles, local battery production, and digital automotive platforms are the important factors in the market growth during the forecast period.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Ekta, Senior Research Analyst, 6Wresearch, Passenger cars dominate the Thailand Automobile Market due to high urban demand, rising disposable income, and preference for personal mobility solutions.
The Internal Combustion Engine is the dominant propulsion type in Thailand automobile market. The existing infrastructure and lower cost of internal combustion engine vehicles allow the continued growth of the electric vehicle market.
New vehicles are preferred by consumers for their advanced safety features, better fuel efficiency, and available warranties leading to them dominating the market as new vehicle types.
The report offers a comprehensive study of the following Thailand Automobile Market segments:
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1 Executive Summary |
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2 Introduction |
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2.1 Key Highlights of the Report |
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2.2 Report Description |
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2.3 Market Scope & Segmentation |
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2.4 Research Methodology |
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2.5 Assumptions |
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3 Thailand Automobile Market Overview |
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3.1 Thailand Country Macro Economic Indicators |
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3.2 Thailand Automobile Market Revenues & Volume, 2022 & 2032F |
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3.3 Thailand Automobile Market - Industry Life Cycle |
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3.4 Thailand Automobile Market - Porter's Five Forces |
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3.5 Thailand Automobile Market Revenues & Volume Share, By Vehicle Type, 2022 & 2032F |
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3.6 Thailand Automobile Market Revenues & Volume Share, By Propulsion, 2022 & 2032F |
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3.7 Thailand Automobile Market Revenues & Volume Share, By Type, 2022 & 2032F |
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4 Thailand Automobile Market Dynamics |
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4.1 Impact Analysis |
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4.2 Market Drivers |
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4.2.1 Increasing disposable income of consumers in Thailand |
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4.2.2 Growing urbanization leading to higher demand for personal transportation |
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4.2.3 Government incentives and policies promoting the automobile industry |
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4.2.4 Technological advancements in the automotive sector |
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4.2.5 Rising awareness about environmental concerns driving demand for electric vehicles |
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4.3 Market Restraints |
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4.3.1 Volatile fuel prices affecting consumer purchasing power |
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4.3.2 Regulatory changes impacting import/export of automobiles |
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4.3.3 Competition from public transportation options |
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4.3.4 Economic instability affecting consumer confidence and spending |
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4.3.5 Infrastructure challenges and traffic congestion in urban areas |
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5 Thailand Automobile Market Trends |
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6 Thailand Automobile Market, By Types |
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6.1 Thailand Automobile Market, By Vehicle Type |
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6.1.1 Overview and Analysis |
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6.1.2 Thailand Automobile Market Revenues & Volume, By Vehicle Type, 2022- 2032F |
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6.1.3 Thailand Automobile Market Revenues & Volume, By Passenger Cars, 2022- 2032F |
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6.1.4 Thailand Automobile Market Revenues & Volume, By Commercial Vehicles, 2022- 2032F |
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6.1.5 Thailand Automobile Market Revenues & Volume, By Two-wheelers, 2022- 2032F |
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6.1.6 Thailand Automobile Market Revenues & Volume, By Three-wheelers, 2022- 2032F |
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6.2 Thailand Automobile Market, By Propulsion |
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6.2.1 Overview and Analysis |
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6.2.2 Thailand Automobile Market Revenues & Volume, By Internal Combustion Engine, 2022- 2032F |
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6.2.3 Thailand Automobile Market Revenues & Volume, By Electric Vehicles, 2022- 2032F |
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6.3 Thailand Automobile Market, By Type |
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6.3.1 Overview and Analysis |
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6.3.2 Thailand Automobile Market Revenues & Volume, By New Vehicles, 2022- 2032F |
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6.3.3 Thailand Automobile Market Revenues & Volume, By Used Vehicles, 2022- 2032F |
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7 Thailand Automobile Market Import-Export Trade Statistics |
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7.1 Thailand Automobile Market Export to Major Countries |
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7.2 Thailand Automobile Market Imports from Major Countries |
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8 Thailand Automobile Market Key Performance Indicators |
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8.1 Average age of vehicles on the road in Thailand |
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8.2 Number of new car registrations |
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8.3 Adoption rate of electric vehicles in the market |
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8.4 Average commute time in major cities |
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8.5 Investment in RD for automotive technology in Thailand |
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9 Thailand Automobile Market - Opportunity Assessment |
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9.1 Thailand Automobile Market Opportunity Assessment, By Vehicle Type, 2022 & 2032F |
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9.2 Thailand Automobile Market Opportunity Assessment, By Propulsion, 2022 & 2032F |
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9.3 Thailand Automobile Market Opportunity Assessment, By Type, 2022 & 2032F |
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10 Thailand Automobile Market - Competitive Landscape |
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10.1 Thailand Automobile Market Revenue Share, By Companies, 2025 |
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10.2 Thailand Automobile Market Competitive Benchmarking, By Operating and Technical Parameters |
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11 Company Profiles |
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12 Recommendations |
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13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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