Market Forecast By Type (Outboard, Inboard, PWC, Others), By Application (Fishing, Watersports, Sailing, Others), By Power (Engine-Powered Boats, Sail-Propelled Boats) And Competitive Landscape
Product Code: ETC049325 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Thailand Boat Market |
Forecast period | 2025-2031 |
CAGR | 7.5% |
Growing Sector | Engine-Powered Boats |
The Thailand Boat Market report provides an in-depth analysis of the market segmented by type, application, and power. It offers a detailed and unbiased overview of ongoing market trends, emerging opportunities, and high-growth areas, while also exploring key market drivers and challenges. This comprehensive approach helps stakeholders align strategies with current and future dynamics in the boat market across Thailand.
Increasing demand for recreational boating and water sports, supported by rising disposable incomes and the growing tourism sector, are driving this growth. Engine-powered boats dominate due to their reliability and performance, while government efforts to promote marine tourism create a favorable environment. Challenges such as regulatory hurdles and environmental concerns remain, but technological advancements and new investment opportunities are expected to shape the market positively.
According to 6Wresearch, the Thailand Boat Market is expected to grow at a CAGR of 7.5% during the forecast period 2025 to 2031.
The growth of the Thailand Boat Market is fueled by an expanding tourism industry, particularly marine tourism, which has seen exponential growth in recent years. The country's pristine beaches, vibrant marine ecosystems, and increasing number of marina developments attract both domestic and international tourists, driving the demand for leisure and fishing boats. Rising disposable incomes and lifestyle changes have also encouraged more people to invest in personal watercraft for recreational purposes. Government initiatives to promote Thailand as a global boating destination further bolster the market. Incentives such as tax exemptions on certain boat imports and investments in marine infrastructure have encouraged local and international manufacturers to tap into the Thai market. This has led to increased availability of technologically advanced boats that cater to varied consumer preferences. This trend is reflected in the Thailand Boat Market Growth.
However, the market faces challenges such as strict regulations regarding boat imports and registrations, which can be cumbersome for manufacturers and customers alike. High maintenance costs and environmental concerns associated with engine-powered boats also present hurdles. Additionally, the market is sensitive to fluctuations in tourism, which can be affected by global economic uncertainties or pandemics. To overcome these challenges, manufacturers are increasingly focusing on developing eco-friendly boats with reduced emissions, aligning with global environmental standards. Investment in hybrid or electric-powered boats is gaining traction, offering solutions to environmental concerns while appealing to environmentally conscious consumers.
The shift toward sustainable and eco-friendly boating solutions is a prominent trend in the Thailand Boat Market. Manufacturers are investing in hybrid and electric-powered boats to cater to the growing demand for green alternatives. This aligns with Thailand’s efforts to reduce carbon emissions and promote sustainable tourism. Additionally, technological advancements, such as the integration of smart features in boats, including GPS tracking, automatic navigation, and enhanced safety mechanisms, are redefining consumer expectations. These innovations not only enhance the user experience but also improve operational efficiency and reduce long-term maintenance costs.
The growing popularity of recreational activities, coupled with supportive government policies, creates lucrative investment opportunities in the Thai boat market. Local and foreign investors are drawn to the growing marina developments and the rising demand for engine-powered and personal watercraft. Another area of opportunity lies in the manufacturing of eco-friendly boats, as consumers and businesses prioritize sustainability. Companies focusing on hybrid or electric-powered solutions are likely to gain a competitive edge, especially as environmental regulations become stricter.
Key players in the Thailand Boat Market include Yamaha Motor Co., Brunswick Corporation, Beneteau Group, and Ferretti Group. These companies dominate the market with innovative products and strong distribution networks, catering to both local and international demand.
The Thai government has implemented policies to promote marine tourism and enhance the local boat industry. Initiatives such as the reduction of import taxes on specific boat categories have boosted the market, encouraging more international players to enter. Strict safety and environmental standards have also been introduced to ensure sustainable growth in the industry. These include regulations on boat emissions and the adoption of eco-friendly technologies. While these measures are essential for long-term development, they pose compliance challenges for manufacturers. Moreover, licensing and registration procedures have been streamlined in recent years, aiming to simplify the process for boat owners. This has encouraged higher participation in water-based recreational activities. However, the government continues to monitor and revise regulations to keep up with industry advancements.
The Thailand Boat Market is anticipated to experience steady growth, driven by the country’s thriving tourism sector and rising consumer interest in leisure activities. As disposable incomes grow, more individuals are likely to invest in personal boats for recreation and fishing, expanding the market further. Technological advancements will play a significant role in shaping the future of the market. Smart, connected boats with automated systems are likely to gain traction, providing enhanced safety and operational efficiency. Additionally, the shift toward sustainable boating solutions will redefine industry standards, making eco-friendly options the norm rather than the exception. Investments in marina development and water sports infrastructure will further boost the industry. The government’s commitment to promoting Thailand as a global boating destination ensures long-term growth potential for the market.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Ashutosh, Senior Research Analyst at 6Wresearch, The Outboard segment is expected to dominate the Thailand Boat Market, reaching a significant market size by 2031. Outboard motors are favored for their efficiency, ease of maintenance, and versatility in recreational and fishing applications. Rising adoption among individual consumers and tourism operators contributes to its growth.
Fishing continues to be the largest application segment, driven by the country’s rich marine resources and cultural inclination toward fishing. The demand for boats used in fishing is bolstered by both recreational anglers and commercial fishing businesses.
Engine-powered boats are projected to lead the market due to their high performance and reliability. These boats are popular among water sports enthusiasts and fishing professionals. Rising technological advancements in engines further drive demand in this segment.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Boat Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Boat Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Boat Market - Industry Life Cycle |
3.4 Thailand Boat Market - Porter's Five Forces |
3.5 Thailand Boat Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Boat Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Thailand Boat Market Revenues & Volume Share, By Power, 2021 & 2031F |
4 Thailand Boat Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Boat Market Trends |
6 Thailand Boat Market, By Types |
6.1 Thailand Boat Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Boat Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Thailand Boat Market Revenues & Volume, By Outboard, 2021 - 2031F |
6.1.4 Thailand Boat Market Revenues & Volume, By Inboard, 2021 - 2031F |
6.1.5 Thailand Boat Market Revenues & Volume, By PWC, 2021 - 2031F |
6.1.6 Thailand Boat Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Thailand Boat Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Boat Market Revenues & Volume, By Fishing, 2021 - 2031F |
6.2.3 Thailand Boat Market Revenues & Volume, By Watersports, 2021 - 2031F |
6.2.4 Thailand Boat Market Revenues & Volume, By Sailing, 2021 - 2031F |
6.2.5 Thailand Boat Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Thailand Boat Market, By Power |
6.3.1 Overview and Analysis |
6.3.2 Thailand Boat Market Revenues & Volume, By Engine-Powered Boats, 2021 - 2031F |
6.3.3 Thailand Boat Market Revenues & Volume, By Sail-Propelled Boats, 2021 - 2031F |
7 Thailand Boat Market Import-Export Trade Statistics |
7.1 Thailand Boat Market Export to Major Countries |
7.2 Thailand Boat Market Imports from Major Countries |
8 Thailand Boat Market Key Performance Indicators |
9 Thailand Boat Market - Opportunity Assessment |
9.1 Thailand Boat Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Boat Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Thailand Boat Market Opportunity Assessment, By Power, 2021 & 2031F |
10 Thailand Boat Market - Competitive Landscape |
10.1 Thailand Boat Market Revenue Share, By Companies, 2024 |
10.2 Thailand Boat Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |