Product Code: ETC017685 | Publication Date: Jul 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Thailand cleaning products and detergents market is expected to grow at a CAGR of 3.8% during the forecast period 2020-2026. The increasing demand for hygiene and germ-free environment owing to the increased awareness regarding health benefits are driving factors for this market growth in Thailand. The growing population, rising disposable income levels, coupled with consumer shift towards premium products and rising number of households are some other major factors driving the growth of this market in Thailand.
Rising awareness about health benefits associated with using quality cleaning agents has led to an increase in demand for such products among consumers living in urban areas as well as rural regions. This is due to their enhanced efficacy compared to traditional methods such as washing clothes manually or using natural ingredients like soapnuts or fruits and vegetables. With an ever-increasing population, along with higher disposable incomes, consumption expenditure on household goods has also gone up resulting in increased demand for high end cleaning agents & detergents that not only clean but also maintain hygiene better than lower priced options available within this category. Consumers are increasingly opting for more expensive yet superior quality cleaning agents due to which there is a rise in sales of premium brands across all categories including dishwashing liquids, toilet cleaners etc., leading to an overall surge within this sector throughout Thailand .
The major challenge faced by players operating within Thailand Cleaning Products and Detergents Market includes environmental concerns arising from plastic packaging material usage which can lead customers shifting towards sustainable alternatives such as biodegradable bottles made from plant based materials like cornstarch rather than synthetic polymers derived ones.Additionally, many manufacturers have been forced comply with stringent government regulations imposed upon them so as ensure safety guidelines while manufacturing these items ensuring that they do not cause any harm either our environment or people who use them directly .
The impact of COVID-19 has led to a drastic reduction in demand for cleaning products as people are not able to go out and buy them due to imposed restrictions. Additionally, most shops have stopped stocking up on these items due to reduced sales volumes. This has resulted in low supply of cleaning products across the country leading to their high prices. To counter this situation companies are coming up with various new strategies such as launching digital marketing campaigns which focus on promoting their brands through social media platforms. Furthermore some manufacturers have also started offering discounts on bulk purchases so that more customers can be attracted towards buying these items from them despite the prevailing crisis situation.
The major players operating in the Thailand cleaning products and detergents market include Procter & Gamble, Unilever, SC Johnson, Kao Corporation (Japan), Lion Corporation (Japan), KCC Beauty Group (South Korea), CMC Pte Ltd., 3M Company, Clorox Company and Ecolab.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Cleaning Products and Detergents Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Cleaning Products and Detergents Market Revenues & Volume, 2020 & 2030F |
3.3 Thailand Cleaning Products and Detergents Market - Industry Life Cycle |
3.4 Thailand Cleaning Products and Detergents Market - Porter's Five Forces |
3.5 Thailand Cleaning Products and Detergents Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 Thailand Cleaning Products and Detergents Market Revenues & Volume Share, By Applications, 2020 & 2030F |
4 Thailand Cleaning Products and Detergents Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Cleaning Products and Detergents Market Trends |
6 Thailand Cleaning Products and Detergents Market, By Types |
6.1 Thailand Cleaning Products and Detergents Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Cleaning Products and Detergents Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 Thailand Cleaning Products and Detergents Market Revenues & Volume, By Anionic Detergents, 2020-2030F |
6.1.4 Thailand Cleaning Products and Detergents Market Revenues & Volume, By Cationic Detergents, 2020-2030F |
6.1.5 Thailand Cleaning Products and Detergents Market Revenues & Volume, By Non-ionic Detergents, 2020-2030F |
6.1.6 Thailand Cleaning Products and Detergents Market Revenues & Volume, By Zwitterionic (Amphoteric) Detergents, 2020-2030F |
6.2 Thailand Cleaning Products and Detergents Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Thailand Cleaning Products and Detergents Market Revenues & Volume, By Laundry Cleaning Products, 2020-2030F |
6.2.3 Thailand Cleaning Products and Detergents Market Revenues & Volume, By Household Cleaning Products, 2020-2030F |
6.2.4 Thailand Cleaning Products and Detergents Market Revenues & Volume, By Dishwashing Products, 2020-2030F |
6.2.5 Thailand Cleaning Products and Detergents Market Revenues & Volume, By Fuel Additives, 2020-2030F |
6.2.6 Thailand Cleaning Products and Detergents Market Revenues & Volume, By Biological Reagent, 2020-2030F |
6.2.7 Thailand Cleaning Products and Detergents Market Revenues & Volume, By Others, 2020-2030F |
7 Thailand Cleaning Products and Detergents Market Import-Export Trade Statistics |
7.1 Thailand Cleaning Products and Detergents Market Export to Major Countries |
7.2 Thailand Cleaning Products and Detergents Market Imports from Major Countries |
8 Thailand Cleaning Products and Detergents Market Key Performance Indicators |
9 Thailand Cleaning Products and Detergents Market - Opportunity Assessment |
9.1 Thailand Cleaning Products and Detergents Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 Thailand Cleaning Products and Detergents Market Opportunity Assessment, By Applications, 2020 & 2030F |
10 Thailand Cleaning Products and Detergents Market - Competitive Landscape |
10.1 Thailand Cleaning Products and Detergents Market Revenue Share, By Companies, 2023 |
10.2 Thailand Cleaning Products and Detergents Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |