| Product Code: ETC385765 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand cod market has experienced a growing demand for this cold-water fish species. While cod is not native to Thailand waters, it is imported to meet domestic consumption needs. The popularity of cod has increased due to its mild flavor and versatility in various culinary applications. Thai consumers, as well as the foodservice industry, have shown a preference for cod products, and this has driven imports. The cod market is also influenced by changing consumer preferences and a growing interest in international cuisines.
The Thailand cod market is primarily influenced by the country`s seafood processing and export industry. Cod is a popular choice in international markets due to its mild flavor and versatile culinary applications. Thailand advanced processing facilities and adherence to international quality standards have made it a significant player in the global cod market. Rising health-consciousness and demand for protein-rich seafood products further drive the market, as cod is considered a healthy protein source.
The Thailand cod market encounters challenges related to import dependence and market competition. Cod is often imported from distant regions, which can lead to supply chain disruptions and price volatility due to factors like shipping costs and geopolitical tensions. Consumers` changing preferences for locally sourced and sustainable seafood products can affect the demand for cod. Ensuring a consistent supply of high-quality cod products while navigating global market dynamics is a key challenge.
The Thailand cod market experienced disruptions due to the COVID-19 pandemic. Reduced demand from the foodservice sector and supply chain interruptions impacted the import and distribution of cod products. However, as consumers cooked more at home, there was a shift in demand towards retail sales of frozen cod. Importers and distributors adjusted their strategies to cater to this changing consumer behavior. As restrictions eased, the market showed signs of improvement, although challenges in the global supply chain persisted.
The cod market in Thailand features importers and distributors like Royal Frozen Food Co., Ltd. and Ocean Fresh Company Limited, which are known for their involvement in the distribution of cod and other frozen seafood products.
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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