| Product Code: ETC4462886 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Esports is gaining traction in Thailand, with a growing fan base and professional players. This market includes esports events, gaming hardware, and related services.
The Thailand Esports market is witnessing robust growth, propelled by the surging popularity of competitive gaming and the increasing engagement of esports enthusiasts. Esports, or electronic sports, involves organized competitive video gaming, attracting a massive audience and creating opportunities for players, teams, and event organizers. The market benefits from the growing esports ecosystem, the rise of professional gaming leagues, and the integration of esports into mainstream entertainment. Additionally, the expansion of esports infrastructure, including gaming arenas and broadcasting facilities, contributes to the market momentum, reflecting the cultural significance of esports in Thailand.
The Thailand Esports Market faces challenges related to infrastructure development and audience engagement. As esports continue to gain popularity, building robust gaming infrastructure and engaging the diverse esports audience become imperative. Balancing the needs of professional and casual gamers and addressing evolving gaming trends pose ongoing challenges.
The Thailand Esports market demonstrated resilience during the COVID-19 pandemic, as the entertainment landscape shifted towards digital platforms. With traditional sports facing disruptions, esports gained prominence as a viable and engaging alternative. The market witnessed increased viewership and participation, presenting opportunities for growth. However, live event cancellations and sponsorship challenges posed temporary setbacks, requiring agile strategies to navigate the evolving esports ecosystem.
Driving the gaming industry and competitive gaming, key players such as Garena Online Private Limited and Tencent Holdings Limited significantly contribute to the Esports market in Thailand. Garena Online, a subsidiary of Sea Limited, is a major player in the gaming and esports industry, offering platforms and services for gamers and game developers in Thailand. Tencent Holdings is a global technology conglomerate, influencing the esports market through investments and partnerships with game developers and esports organizations in Thailand. These companies play a crucial role in advancing the Esports market by fostering gaming communities and organizing esports tournaments.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Esports Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Esports Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Esports Market - Industry Life Cycle |
3.4 Thailand Esports Market - Porter's Five Forces |
3.5 Thailand Esports Market Revenues & Volume Share, By Revenue Streams, 2021 & 2031F |
4 Thailand Esports Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and access to high-speed internet in Thailand |
4.2.2 Growing popularity of esports events and tournaments in the country |
4.2.3 Rising investments from both domestic and international companies in the Thai esports industry |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of esports among the general population in Thailand |
4.3.2 Lack of infrastructure for professional esports training and development in the country |
5 Thailand Esports Market Trends |
6 Thailand Esports Market, By Types |
6.1 Thailand Esports Market, By Revenue Streams |
6.1.1 Overview and Analysis |
6.1.2 Thailand Esports Market Revenues & Volume, By Revenue Streams, 2021-2031F |
6.1.3 Thailand Esports Market Revenues & Volume, By Media Rights, 2021-2031F |
6.1.4 Thailand Esports Market Revenues & Volume, By Tickets and Merchandise, 2021-2031F |
6.1.5 Thailand Esports Market Revenues & Volume, By Sponsorships and Direct Advertisements, 2021-2031F |
6.1.6 Thailand Esports Market Revenues & Volume, By Publisher Fees, 2021-2031F |
7 Thailand Esports Market Import-Export Trade Statistics |
7.1 Thailand Esports Market Export to Major Countries |
7.2 Thailand Esports Market Imports from Major Countries |
8 Thailand Esports Market Key Performance Indicators |
8.1 Average number of esports tournaments hosted in Thailand annually |
8.2 Percentage increase in esports viewership on Thai streaming platforms |
8.3 Number of esports training facilities established in the country |
9 Thailand Esports Market - Opportunity Assessment |
9.1 Thailand Esports Market Opportunity Assessment, By Revenue Streams, 2021 & 2031F |
10 Thailand Esports Market - Competitive Landscape |
10.1 Thailand Esports Market Revenue Share, By Companies, 2024 |
10.2 Thailand Esports Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here