Market Forecast By Product Type (Carbonated Juices, Naturally Sweetened , Health Juice , Fruit Juice , Pre-Biotic And Pro-Biotic, Others), By Concentration Type (Concentrated, Non-Concentrated, By Packaging Type, PET/Plastic , Metal can, Tetrapaks , Glass , Other ), By Distribution Channel (Online, Offline) And Competitive Landscape
Product Code: ETC023145 | Publication Date: Jul 2023 | Updated Date: May 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Thailand Fruit Juices Market |
Forecast period | 2025-2031 |
CAGR | 5.2% |
Growing Sector | Packaged Juice |
The Thailand Fruit Juices Market report offers a comprehensive analysis segmented by Product Type, Packaging Type, Concentration Type, and Distribution Channel. It provides an unbiased and detailed examination of current market trends, high-growth areas, and key drivers, assisting stakeholders in formulating strategies aligned with present and future market dynamics.
The market for fruit juices in Thailand is steadily growing because people are becoming more health conscious and preferring natural drinks. More people living in cities and having more money to spend are driving up demand for ready-to-drink fruit drinks. Thailand's strong tourism industry also makes more people drink juice, especially in hotel settings. Market growth is also helped by government support for farming development and the export of tropical fruits.
According to 6Wresearch, Thailand Fruit Juices Market is projected to grow at a CAGR of 5.2% during 2025–2031. More fruit juice is bought in Thailand because people know that natural and organic foods are better for them. Additionally, they need to drink drinks that are good for them. Health-conscious people want to buy things that haven't been tampered with in any way. Companies have made their goods healthier to meet the demand.
Because of new tools, the market changes an excellent deal. There are better ways to pasteurise food, get juice from cold-pressed juice, and do other new cooking methods that make food last longer and stay healthy.
Key emerging trends in the Thailand fruit juices market include-
Focus on health and wellness- More and more people want organic, cold-pressed, functional drinks that are enhanced with vitamins or probiotics.
Premiumization- More people want exotic and blended fruit juices, which are often sold as high-end health goods.
Sustainability Initiatives- To attract customers who care about the environment, brands are spending money on eco-friendly packages and sustainable ways to get their products.
Digital Influence- E-commerce and social media are becoming more important in promoting and distributing juice, especially to younger people.
Notable investment opportunities include-
Product innovation- research and development into making drinks that help the immune system, digestion, and energy.
Export Growth- Using Thailand's wide range of tropical fruits to sell high-quality goods in other countries.
Cold Chain Infrastructure- Putting money into chilled shipping to help the fresh juice and cold-pressed juice markets grow.
The market is competitive, with names from both inside and outside of China. Global giants like PepsiCo, The Coca-Cola Company, and Del Monte use their size and ability to come up with new ideas to make their products more affordable and stay true to traditional flavours. Important local businesses like Tipco Foods and Malee Group also play a big part, especially when it comes to making tropical and health-focused drinks that fit the tastes of the area.
The Food and Drug Administration and the Ministry of Public Health are in charge of making sure that the Thai government follows the rules for food safety. Juice companies have to follow rules when it comes to labels, especially when it comes to health claims and sugar amounts. To make sure quality and safety, there are also rules about what can be brought in and out of the country. American juice makers are even more competitive on the world market thanks to government programs that urge people to grow their own fruits.
The Thai fruit juice market is going to get bigger because more people want drinks that are useful, low in calories, and easy on the eyes. It will get easier to process and package foods in the future, and new flavour mixes will help shape that growth. There will be more people in the market now that there are smart vending machines and online shopping.
The report provides a detailed analysis of the following market segments-
According to Ravi, Research Head at 6Wresearch, Bangkok's fruit juice market is mostly made up of carbonated coconut water, which is cheap, easy to find, and stays fresh for a long time. People often drink ready-to-drink drinks because more and more people live in cities and like to get things done quickly. Mango, orange, and guava are some of the most beloved tastes. They are often sold in clean packaging to keep them from going bad.
Thai people like to put fruit drinks in plastic bottles because they are cheap, light, and last a long time. You can find them in many shops and they're easy to move around. Several companies are making recyclable or PET bottles because more and more people are worried about plastic trash. This helps them meet their sustainability goals.
Fruit drinks have become very popular in Thailand over the past few years. These drinks are getting more popular because they are healthy. Fruit juice concentrates are very popular in this market because they are easy to use, last longer, and still have a lot of the fresh taste and nutrients.
shops like hypermarkets, supermarkets, and convenience shops are where most Thais buy fruit juice. People can look for deals, compare names, and buy fresh or cold-pressed foods on the go at these stores. Shipping apps and digital marketing, on the other hand, are speeding up the growth of online shopping.
The report offers a comprehensive study of the subsequent market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Fruit Juices Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Fruit Juices Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Fruit Juices Market - Industry Life Cycle |
3.4 Thailand Fruit Juices Market - Porter's Five Forces |
3.5 Thailand Fruit Juices Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Thailand Fruit Juices Market Revenues & Volume Share, By Concentration Type, 2021 & 2031F |
3.7 Thailand Fruit Juices Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Fruit Juices Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Fruit Juices Market Trends |
6 Thailand Fruit Juices Market, By Types |
6.1 Thailand Fruit Juices Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Fruit Juices Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Thailand Fruit Juices Market Revenues & Volume, By Carbonated Juices, 2021-2031F |
6.1.4 Thailand Fruit Juices Market Revenues & Volume, By Naturally Sweetened , 2021-2031F |
6.1.5 Thailand Fruit Juices Market Revenues & Volume, By Health Juice , 2021-2031F |
6.1.6 Thailand Fruit Juices Market Revenues & Volume, By Fruit Juice , 2021-2031F |
6.1.7 Thailand Fruit Juices Market Revenues & Volume, By Pre-Biotic And Pro-Biotic, 2021-2031F |
6.1.8 Thailand Fruit Juices Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Fruit Juices Market, By Concentration Type |
6.2.1 Overview and Analysis |
6.2.2 Thailand Fruit Juices Market Revenues & Volume, By Concentrated, 2021-2031F |
6.2.3 Thailand Fruit Juices Market Revenues & Volume, By Non-Concentrated, 2021-2031F |
6.2.4 Thailand Fruit Juices Market Revenues & Volume, By By Packaging Type, 2021-2031F |
6.2.5 Thailand Fruit Juices Market Revenues & Volume, By PET/Plastic , 2021-2031F |
6.2.6 Thailand Fruit Juices Market Revenues & Volume, By Metal can, 2021-2031F |
6.2.7 Thailand Fruit Juices Market Revenues & Volume, By Tetrapaks , 2021-2031F |
6.2.8 Thailand Fruit Juices Market Revenues & Volume, By Other , 2021-2031F |
6.2.9 Thailand Fruit Juices Market Revenues & Volume, By Other , 2021-2031F |
6.3 Thailand Fruit Juices Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Fruit Juices Market Revenues & Volume, By Online, 2021-2031F |
6.3.3 Thailand Fruit Juices Market Revenues & Volume, By Offline, 2021-2031F |
7 Thailand Fruit Juices Market Import-Export Trade Statistics |
7.1 Thailand Fruit Juices Market Export to Major Countries |
7.2 Thailand Fruit Juices Market Imports from Major Countries |
8 Thailand Fruit Juices Market Key Performance Indicators |
9 Thailand Fruit Juices Market - Opportunity Assessment |
9.1 Thailand Fruit Juices Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Thailand Fruit Juices Market Opportunity Assessment, By Concentration Type, 2021 & 2031F |
9.3 Thailand Fruit Juices Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Fruit Juices Market - Competitive Landscape |
10.1 Thailand Fruit Juices Market Revenue Share, By Companies, 2024 |
10.2 Thailand Fruit Juices Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |