Thailand Gift Retailing Market (2025-2031) | Trends, Companies, Share, Value, Industry, Outlook, Size, Growth, Revenue, Analysis & Forecast

Thailand Gift Retailing Market Size Growth Rate 

According to 6Wresearch internal database and industry insights, the Thailand gift retailing market is projected compound annual growth rate (CAGR) of 5.7% from 2025 to 2031. Key factors contributing to this growth are the expanding tourism sector.

Thailand Gift Retailing Market Highlights

Topics Covered in the Thailand Gift Retailing Market Report

The Thailand Gift Retailing Market report thoroughly covers the market by Product Type and Distribution Channel. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.

Thailand Gift Retailing Market Synopsis

The gift retailing market in Thailand is characterized by a diverse array of products catering to both local consumers and international tourists. The industry thrives on cultural traditions, such as celebrating Songkran and Loy Krathong, which boost demand for gift items. Additionally, souvenirs remain a strong segment due to the consistent influx of tourists. With the increasing adoption of digital platforms, both large and small retailers are rapidly transitioning to online channels, offering convenience and a wider selection to consumers. Seasonal peaks, like New Year and Valentine's Day, further amplify market activity.

The Thailand Gift Retailing Market is anticipated to grow at a CAGR of 5.7% during the forecast period 2025-2031. Several factors propel the growth of Thailand’s gift retailing market. First and foremost, the thriving tourism industry acts as a significant driver, with millions of visitors seeking unique and locally crafted gifts as souvenirs. The increase in middle-class disposable income has also led to a surge in consumer spending on personalized and luxury gift items. Furthermore, the popularity of e-commerce platforms has transformed the purchasing behavior of consumers, offering ease of access to a broad range of products. Social media has also played a crucial role in influencing purchasing decisions, as curated gift ideas and seasonal campaigns attract buyers.

Thailand Gift Retailing Market Challenges

While the market remains robust, certain challenges must be addressed. One of the primary hurdles is intense competition among retailers, which often leads to aggressive pricing strategies and margin pressures. The unpredictable nature of international tourism, especially during global economic downturns or pandemics, poses a significant risk. Furthermore, cultural and regional diversity adds complexity in aligning product offerings to meet consumer expectations across different demographics. Logistics and supply chain issues, particularly for online retailers, also affect timely delivery and operational efficiency.

Thailand Gift Retailing Market Trends

The trend of personalization is prevalent in Thailand's gift retailing market, with consumers looking for custom options such as engraved jewelry, photo books, and monogrammed gifts. Another notable trend is the emergence of eco-friendly and sustainable gift products, as consumers exhibit a growing awareness of the impact of products on the environment. Digital integration has transformed the market as well, with companies using augmented reality (AR) to enrich the online gift shopping experience. Subscription gifting services and curated gift boxes are entering the market and are favoured by younger consumers. 

Investment Opportunities in the Thailand Gift Retailing Market

Investors have a wealth of opportunities in this thriving market. The growing digital economy presents prospects in e-commerce platforms dedicated to gift retailing.Investment in sustainable and eco-conscious lines are growing in consumer interest, predictions suggest significant returns within product lines. Similar concepts like franchising opportunities from popular brands and collaboration opportunities selection strategy with artisans and crafts persons in Thailand can transform ideas into part of the main stream retail market. There are also possibilities when utilizing the international tourism market, products that highlight souvenirs of the country can influence the growth of a successful venture. Identifying missed product niches and search engine marketing may result in considerable resourceful potentials and sustained business expectations.

Leading Players of the Thailand Gift Retailing Market

Key players dominating the Thailand gift retailing market include Lifestyle Brands, The Mall Group, Department Store Chains like Central, and online giants such as Lazada and Shopee. Local artisans also play a significant role in shaping the souvenir and novelty item segment. Retailers are increasingly adopting competitive pricing and innovative product offerings to maintain their foothold in the market. 

Government Regulations Introduced in the Thailand Gift Retailing Market 

The Thai Government is actively promoting local products, especially small and medium-sized enterprises (SMEs), and helping bring local products to new markets. Several government programs encourage local craft and traditional products, notably the One Tambon One Product (OTOP) initiative, which helps promote various artisanal and traditionally crafted goods, which are also a substantial part of the gift retail market. Some of the recent tax breaks given to e-commerce businesses and the attempts to expand the tourism presence of small provinces has also indirectly benefited the gift re-tailing business. The export subsidies available to gift items, particularly handcrafted items, have allowed local producers to compete on the world stage.

Future Insights of the Thailand Gift Retailing Market

The future of the Thailand gift retailing market looks promising, with continuous innovation and technology-driven changes in consumer behavior. By integrating strategies such as same-day delivery, AR-enhanced product previews, and exclusive offerings, the industry is slated for more dynamic growth. Sustainability will become a non-negotiable aspect of product development, with eco-conscious consumers driving demand for biodegradable and curated gifts. The push for local production and international shipping capabilities is expected to widen the global reach of Thai gifts.

Market Segmentation Analysis

The report offers a comprehensive study of the following market segments and their leading categories:

Souvenirs and Novelty Items to Dominate the Market – By Product Type

According to Vansh, Senior Research Analyst at 6Wresearch, the "Souvenirs and Novelty Items" category is leading the way in popularity. These items, often reflecting Thailand’s rich cultural heritage, attract both tourists and locals. Products such as traditional handicrafts, miniature icons, and personalized keepsakes maintain consistent demand due to their connection to Thailand's identity and appeal as memorable gifts. 

Online distribution to Dominate the Market – By Distribution Channel

The online distribution channel holds the significant Thailand gift retailing market share. With the advent of e-commerce platforms, purchasing gifts has become more convenient, allowing consumers to browse and order items from the comfort of their homes. This shift is driven by the increasing penetration of smartphones, improved delivery networks, and competitive pricing online. 

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Thailand Gift Retailing Market Outlook
• Market Size of Thailand Gift Retailing Market, 2024
• Forecast of Thailand Gift Retailing Market, 2031
• Historical Data and Forecast of Thailand Gift Retailing Revenues & Volume for the Period 2021-2031
• Thailand Gift Retailing Market Trend Evolution
• Thailand Gift Retailing Market Drivers and Challenges
• Thailand Gift Retailing Price Trends
• Thailand Gift Retailing Porter's Five Forces
• Thailand Gift Retailing Industry Life Cycle
• Historical Data and Forecast of Thailand Gift Retailing Market Revenues & Volume By Product Type for the Period 2021-2031
• Historical Data and Forecast of Thailand Gift Retailing Market Revenues & Volume By Souvenirs and Novelty Items for the Period 2021-2031
• Historical Data and Forecast of Thailand Gift Retailing Market Revenues & Volume By Seasonal Decorations for the Period 2021-2031
• Historical Data and Forecast of Thailand Gift Retailing Market Revenues & Volume By Greeting Cards for the Period 2021-2031
• Historical Data and Forecast of Thailand Gift Retailing Market Revenues & Volume By Giftware? for the Period 2021-2031
• Historical Data and Forecast of Thailand Gift Retailing Market Revenues & Volume By Other? for the Period 2021-2031
• Historical Data and Forecast of Thailand Gift Retailing Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Thailand Gift Retailing Market Revenues & Volume By Online for the Period 2021-2031
• Historical Data and Forecast of Thailand Gift Retailing Market Revenues & Volume By Offline for the Period 2021-2031
• Thailand Gift Retailing Import Export Trade Statistics
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Distribution Channel
• Thailand Gift Retailing Top Companies Market Share
• Thailand Gift Retailing Competitive Benchmarking By Technical and Operational Parameters
• Thailand Gift Retailing Company Profiles
• Thailand Gift Retailing Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments

By Product Type

• Souvenirs and Novelty Items
• Seasonal Decorations
• Greeting Cards
• Giftware
• Other

By Distribution Channel

• Online
• Offline