Product Code: ETC177764 | Publication Date: Jan 2022 | Updated Date: May 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Thailand Green Tea market currently, in 2023, has witnessed an HHI of 3408, Which has decreased slightly as compared to the HHI of 3859 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Thailand green tea market was valued at USD 670 million in 2019 and expected to grow at a compound annual growth rate of 10% as per estimates by 6Wresearch. In terms of volume consumption stood at 66 thousand metric tons in 2018 & expected to witness an increase over the forecast period mainly attributed to increasing consumer awareness on health benefits associated with green tea coupled with availability in various forms such as powder & ready-to-drink options among other variants available globally.Growing popularity amongst millennials along with continuous product innovation shall additionally drive market momentum over next five years thus further supplementing its growth curve globally.
The Thailand green tea market is driven by increasing consumer awareness of the health benefits associated with green tea consumption, including antioxidants and potential weight management properties. Additionally, the growing trend of wellness-oriented lifestyles contributes to the demand for natural and functional beverages.
The Thailand green tea market faces challenges related to consumer preferences and competition. While green tea is widely recognized for its health benefits, preferences for other beverages and changing consumer tastes can impact demand. Additionally, the influx of various herbal and fruit teas in the market adds competition and can divert consumer attention away from traditional green tea offerings.
The health-conscious trend is driving the demand for green tea. Entrepreneurs can capitalize on this by introducing innovative green tea products, blends, and ready-to-drink options, catering to consumers seeking wellness in their daily routines.
In the Thailand Green Tea Market, the pandemic led to disruptions in supply chains, reduced demand from hospitality sectors, and changes in consumer behavior. While health-conscious trends increased the interest in immune-boosting beverages like green tea, closures of cafes and restaurants during lockdowns affected sales. Additionally, import/export restrictions and logistic challenges hindered the global sourcing of green tea leaves.
In the Thailand green tea market, companies like Thai tea producers Boonrawd Trading International Co., Ltd., and retail giants like Central Food Retail Co., Ltd., contribute to the production and distribution of a wide range of green tea products, catering to health-conscious consumers seeking its numerous benefits.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Green Tea Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Green Tea Market Revenues & Volume, 2020 & 2030F |
3.3 Thailand Green Tea Market - Industry Life Cycle |
3.4 Thailand Green Tea Market - Porter's Five Forces |
3.5 Thailand Green Tea Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 Thailand Green Tea Market Revenues & Volume Share, By Flavour, 2020 & 2030F |
3.7 Thailand Green Tea Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Thailand Green Tea Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Green Tea Market Trends |
6 Thailand Green Tea Market, By Types |
6.1 Thailand Green Tea Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Green Tea Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 Thailand Green Tea Market Revenues & Volume, By Green Tea Bags, 2020-2030F |
6.1.4 Thailand Green Tea Market Revenues & Volume, By Green Tea Instant Mixes, 2020-2030F |
6.1.5 Thailand Green Tea Market Revenues & Volume, By Iced Green Tea, 2020-2030F |
6.1.6 Thailand Green Tea Market Revenues & Volume, By Loose Leaf, 2020-2030F |
6.1.7 Thailand Green Tea Market Revenues & Volume, By Capsules, 2020-2030F |
6.1.8 Thailand Green Tea Market Revenues & Volume, By Others, 2020-2030F |
6.2 Thailand Green Tea Market, By Flavour |
6.2.1 Overview and Analysis |
6.2.2 Thailand Green Tea Market Revenues & Volume, By Lemon, 2020-2030F |
6.2.3 Thailand Green Tea Market Revenues & Volume, By Aloe Vera, 2020-2030F |
6.2.4 Thailand Green Tea Market Revenues & Volume, By Cinnamon, 2020-2030F |
6.2.5 Thailand Green Tea Market Revenues & Volume, By Vanilla, 2020-2030F |
6.2.6 Thailand Green Tea Market Revenues & Volume, By Wild Berry, 2020-2030F |
6.2.7 Thailand Green Tea Market Revenues & Volume, By Jasmin, 2020-2030F |
6.2.8 Thailand Green Tea Market Revenues & Volume, By Others, 2020-2030F |
6.2.9 Thailand Green Tea Market Revenues & Volume, By Others, 2020-2030F |
6.3 Thailand Green Tea Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Green Tea Market Revenues & Volume, By Supermarkets and Hypermarkets, 2020-2030F |
6.3.3 Thailand Green Tea Market Revenues & Volume, By Specialty Stores, 2020-2030F |
6.3.4 Thailand Green Tea Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.3.5 Thailand Green Tea Market Revenues & Volume, By Online Stores, 2020-2030F |
6.3.6 Thailand Green Tea Market Revenues & Volume, By Others, 2020-2030F |
7 Thailand Green Tea Market Import-Export Trade Statistics |
7.1 Thailand Green Tea Market Export to Major Countries |
7.2 Thailand Green Tea Market Imports from Major Countries |
8 Thailand Green Tea Market Key Performance Indicators |
9 Thailand Green Tea Market - Opportunity Assessment |
9.1 Thailand Green Tea Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 Thailand Green Tea Market Opportunity Assessment, By Flavour, 2020 & 2030F |
9.3 Thailand Green Tea Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Thailand Green Tea Market - Competitive Landscape |
10.1 Thailand Green Tea Market Revenue Share, By Companies, 2023 |
10.2 Thailand Green Tea Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |