| Product Code: ETC178604 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The oats market in Thailand is relatively small compared to other grains, with an estimated 46,000 tons produced annually. The majority of the production comes from family farms located in Northern Thailand and Chiang Mai province. The main buyers for these oats are small scale feed mills which supply mainly pig farmers throughout the country. Domestic consumption of oats has been growing steadily over recent years as more people discover its health benefits and use it for breakfast cereals, snacks, bakery products and beverages. Additionally, there has also been an increasing export demand for Thai-grown organic oats from Europe and North America in recent times due to their high quality standards.
The Thailand oats market has experienced growth due to the increasing popularity of oats as a healthy breakfast option. Oats are known for their high fiber content and heart-healthy benefits, making them an attractive choice for health-conscious consumers. The convenience of instant oats and oat-based products has further boosted their consumption.
For the Thailand oats market, the challenge lies in breaking through as a popular breakfast option. Overcoming cultural habits and preferences for traditional rice or noodle-based breakfasts requires marketing strategies that highlight the nutritional benefits and versatility of oats.
Oats are becoming a breakfast and health food favorite. By offering various oat products like rolled oats, oat flour, and oat-based snacks, entrepreneurs can tap into the growing demand for versatile and nutritious options.
The demand for oats, driven by their perceived health benefits, increased during the pandemic. This demand surge occasionally resulted in supply challenges, impacting the oats market.
The Thailand oats market involves players like Thai Foods Product International Co., Ltd., and CP-Meiji Co., Ltd., offering oat products as a healthy and versatile ingredient.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Oats Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Oats Market Revenues & Volume, 2020 & 2030F |
3.3 Thailand Oats Market - Industry Life Cycle |
3.4 Thailand Oats Market - Porter's Five Forces |
3.5 Thailand Oats Market Revenues & Volume Share, By Form, 2020 & 2030F |
3.6 Thailand Oats Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Thailand Oats Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Oats Market Trends |
6 Thailand Oats Market, By Types |
6.1 Thailand Oats Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 Thailand Oats Market Revenues & Volume, By Form, 2020-2030F |
6.1.3 Thailand Oats Market Revenues & Volume, By Flavoured Oats, 2020-2030F |
6.1.4 Thailand Oats Market Revenues & Volume, By Base Oats, 2020-2030F |
6.2 Thailand Oats Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Oats Market Revenues & Volume, By Supermarket/Hypermarket, 2020-2030F |
6.2.3 Thailand Oats Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.2.4 Thailand Oats Market Revenues & Volume, By Online Channels, 2020-2030F |
6.2.5 Thailand Oats Market Revenues & Volume, By Others, 2020-2030F |
7 Thailand Oats Market Import-Export Trade Statistics |
7.1 Thailand Oats Market Export to Major Countries |
7.2 Thailand Oats Market Imports from Major Countries |
8 Thailand Oats Market Key Performance Indicators |
9 Thailand Oats Market - Opportunity Assessment |
9.1 Thailand Oats Market Opportunity Assessment, By Form, 2020 & 2030F |
9.2 Thailand Oats Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Thailand Oats Market - Competitive Landscape |
10.1 Thailand Oats Market Revenue Share, By Companies, 2023 |
10.2 Thailand Oats Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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