Thailand Online Gaming Market (2025-2031) | industry, Size, Share, Growth, Revenue, Analysis, Forecast, Outlook

Market Forecast By Game Type (Console, Tablet, Smartphone, Downloaded, Box PC And Browser PC) And Competitive Landscape

Product Code: ETC053834	Publication Date: Feb 2023	Updated Date: Jan 2025	Product Type: Report
Publisher: 6Wresearch	No. of Pages: 70	No. of Figures: 35	No. of Tables: 5

Thailand Online Gaming Market Highlights

Report Name	Thailand Online Gaming Market
CAGR	7.6%
Growing Sector	eSports Sector
Forecast Period	2025-2031

Topics Covered in the Thailand Online Gaming Market Report

The Thailand Online Gaming Market report extensively analyzes the market by game type. This comprehensive study provides insights into market dynamics, opportunities, and growth strategies to aid stakeholders in decision-making.

Thailand Online Gaming Market Synopsis

Thailand's online gaming market has experienced significant growth over recent years, driven by increasing internet penetration, rising smartphone adoption, and a growing interest in esports and competitive gaming. The country boasts a rapidly expanding gaming community, with both casual and hardcore gamers contributing to the sector’s popularity. Gaming genres such as role-playing games (RPGs), battle royale, and multiplayer online battle arena (MOBA) games dominate the market, attracting players of all age groups.

According to 6Wresearch, the Thailand Online Gaming Market revenue is expected to reach at a significant CAGR of 7.6% during the forecast period 2025-2031. the online gaming market in Thailand is the increasing accessibility to high-speed internet and affordable smartphones. These advancements have enabled more individuals, even in rural areas, to engage in online gaming. The country’s growing youth population, with a strong inclination toward digital technologies, further fuels the market. Additionally, the rise of streaming platforms and professional esports tournaments has added a competitive edge to gaming, fostering community engagement and heightened interest among players. Collaborative partnerships between gaming developers and local influencers have also enhanced marketing efforts, broadening the reach within the region.

One major issue is content localization, as international game developers often struggle to cater to Thai language preferences and cultural nuances. Furthermore, the prevalence of unregulated platforms and illegal game modifications impacts the overall revenue and credibility of the sector. Cybersecurity concerns, including account hacking and fraud, deter some users from engaging fully in online gaming. Lastly, balancing regulatory oversight with innovation remains a challenge, as policymakers aim to curb potential issues like addictive gaming behaviors while encouraging sector growth.

Thailand Online Gaming Market Trends

Mobile Gaming Growth: Mobile gaming leads the sector, benefiting from Thailand’s high smartphone penetration.
eSports Boom: eSports has emerged as a major trend, supported by government initiatives and private sponsorships.
Social and Streaming Integration: Gaming content streaming has become a key engagement driver in the Thai market.

Investment Opportunities in the Thailand Online Gaming Market

eSports Infrastructure: Investments in eSports arenas and tournaments are growing, with significant ROI potential.
Mobile Gaming Ecosystem: Developing games and platforms optimized for mobile users is a lucrative opportunity.
Streaming Platforms: The integration of social features and live streaming presents opportunities for monetization and community building.

Leading Players of the Thailand Online Gaming Market

The Thailand online gaming market is dominated by various leading players who continue to innovate and expand their presence. Companies such as Garena, Tencent, and Blizzard Entertainment have established themselves as key contributors. Garena, in particular, has gained immense popularity with its Free Fire game, appealing to the massive mobile gaming audience. Tencent, known globally for games like PUBG Mobile, has a strong foothold in Thailand, leveraging advanced technology and engaging gameplay. Additionally, Blizzard Entertainment remains a prominent name among PC and console gamers, offering titles such as Overwatch and World of Warcraft. These leading players often collaborate with local developers and invest in esports to foster the rapidly growing gaming culture in Thailand.

Government Regulations Introduced in the Thailand Online Gaming Market

The Thailand online gaming market has seen a rise in government regulations aimed at ensuring responsible gaming practices and protecting younger players. To address concerns over excessive gaming and its potential social impacts, authorities have implemented measures such as mandatory age restrictions for certain games and limited playtime policies for minors. Additionally, there are ongoing efforts to curb online fraud and enhance player data privacy through stricter cybersecurity standards for gaming platforms. The government has also focused on regulating in-game purchases, particularly to prevent exploitative practices such as loot boxes, which are often criticized for resembling gambling. While these regulations are intended to create a safer and more responsible gaming environment, they also pose challenges for gaming companies as they adapt to comply with the evolving legal framework.

Future Insights of the Thailand Online Gaming Market

The future of the Thailand online gaming market appears poised for substantial growth, driven by advancements in technology and a growing base of young, tech-savvy players. The increasing accessibility of high-speed internet and the proliferation of affordable smartphones are expected to fuel expansion in the mobile gaming sector, which is already one of the key drivers of the market. Additionally, the ongoing development of augmented reality (AR) and virtual reality (VR) technologies is anticipated to revolutionize the gaming experience, opening new opportunities for developers and gamers alike.

Market Segmentation Analysis

eSports to dominate the market – By Game type

The growing popularity of eSports in Thailand has positioned it as the leading segment. Competitive gaming events, coupled with a thriving fanbase, have driven substantial revenue growth. From grassroots tournaments to global competitions, eSports continues to captivate players and viewers alike.

Key Attractiveness of the Report

10 Years of Market Numbers.
Historical Data Starting from 2021 to 2024.
Base Year: 2024
Forecast Data until 2031.
Key Performance Indicators Impacting the Market.
Factors Impacting the Market.
Major Upcoming Developments and Projects.

Key Highlights of the Report:

Thailand Online Gaming Market Overview
Thailand Online Gaming Market Outlook
Thailand Online Gaming Market Forecast
Historical Data of Thailand Online Gaming Market Revenues for the Period 2021-2031
Thailand Online Gaming Market Size and Thailand Online Gaming Market Forecast of Revenues, Until 2031
Historical Data of Thailand Online Gaming Market Revenues, by Game Type, for the Period 2021-2031
Market Size & Forecast of Thailand Online Gaming Market Revenues, by Game Type, Until 2031
Market Drivers and Restraints
Thailand Online Gaming Market Trends and Industry Life Cycle
Porter’s Five Force Analysis
Market Opportunity Assessment
Thailand Online Gaming Market Overview on Competitive Benchmarking