Thailand Postcard Market (2024-2030) | Share, Forecast, Value, Outlook , Revenue, Growth, Trends, Industry, Analysis, Companies & Size

Market Forecast By Type (General Purpose, Private Label), By Usage (General Purpose Re-Loadable Card, Government Benefit/Disbursement Card, Payroll Card, Others), By End-User (Retail Establishments, Corporate Institutions, Government, Financial Institutions) And Competitive Landscape

Product Code: ETC420981 Publication Date: Oct 2022 Updated Date: May 2024 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Thailand Postcard Market Competition 2023

Thailand Postcard market currently, in 2023, has witnessed an HHI of 1285, Which has decreased moderately as compared to the HHI of 2048 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 Thailand Postcard Market Competition 2023

Thailand Export Potential Assessment For Postcard Market (Values in USD Thousand)


Thailand Export Potential Assessment For Postcard Market (Values in USD Thousand)

Thailand Postcard Market Highlights

Report Name Thailand Postcard Market
CAGR 4.3% 
Growing Sector The Retail Sector
Forecast Period 2024-2030

Topics Covered in the Thailand Postcard Market

Thailand Postcard Market report thoroughly covers the market type, by usage, and by end user. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Thailand Postcard Market Synopsis

The Thailand postcard market captures the essence of the country`s tourism and cultural heritage. As Thailand continues to attract tourists from around the world, the postcard market remains a timeless and cherished aspect of the country`s tourism industry. Additionally, with the growing manufacturing sector and increasing infrastructure investments. The steady rise in demand for machinery across several industries such as automotive, food, and beverage, and construction.

According to 6Wresearch, the Thailand Postcard Market size is estimated to grow at a CAGR of 4.3% during the forecast period 2024-2030. The market is securing substantial growth due to several driving factors such as Postcards serving as a popular and affordable souvenir for tourists visiting the country, contributing to consistent demand. The rich cultural heritage and natural beauty of the country offer ample opportunities for postcard designs that showcase its attractions. Additionally, the rise of Industry 4.0 is expected to impact the machinery industry significantly. The use of robotics and automation in the manufacturing process is becoming increasingly prevalent, and this is expected to boost the Thailand Postcard Market growth. The market growth is influenced by its manufacturing sector, which is one of the largest in the region. The rapid urbanization and infrastructure development in the country have also contributed to the growth of the machinery market. 

Government Initiatives Introduced in the Thailand Postcard Market

The Thai government is actively promoting the expansion of the machinery industry through various initiatives. The “Thailand 4.0” initiative focuses on developing 10 target industries, including the machinery industry. The Eastern Economic Corridor (EEC) project, which is a partnership between the government and private sector, is expected to attract investments in the machinery sector. The government has also launched several tax incentives and subsidies to encourage investment in the machinery industry.

Key Players in the Thailand Postcard Market

The machinery market in Thailand is highly competitive. The leading players operating in the industry include 

  • Mitsubishi Heavy Industries, Ltd.
  • Hitachi, Ltd. 
  • Komatsu Ltd.
  • Caterpillar Inc. 

Many domestic manufacturers are also making significant contributions to the machinery market in Thailand, such as Sakthai Hoist and Crane Co., Ltd., Thai Industrial Machinery Co., Ltd., and U.M.P. Asia Co., Ltd.

Future Insights of the Thailand Postcard Market

Thailand Postcard industry has a promising future due to the rising integration of technological advancements in the production process have also resulted in the development of sophisticated machinery and equipment. The demand for energy-efficient and eco-friendly machinery is also growing, which presents an opportunity for the rental business in the machinery market. 

Market Analysis by Type

According to Dhaval, Research Manager, 6Wresearch, private label postcards are the leading type in the Thailand postcard market, as they provide a more unique and personalized experience, general purpose postcards still offer various benefits, such as being a timeless souvenir and catering to a broader market.

Market Analysis by Usage

Based on the usage, Payroll cards are quickly becoming the preferred payment method for many workers in Thailand, driven by their convenience, security, and better financial management features.

Market Analysis by End User

Based on the end user, the Retail establishments are dominating the Thailand Postcard market share. The Retail establishments are dependent on tourists and the tourism industry. Since tourists were unable to visit Thailand this year due to COVID-19, the Retail establishments' demand for postcards has significantly dropped.

Key attractiveness of the report

  • 10 Years Market Numbers.
  • Historical Data Starting from 2020 to 2023.
  • Base Year: 2023.
  • Forecast Data until 2030.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Thailand Postcard Market Outlook
  • Market Size of Thailand Postcard Market, 2023
  • Forecast of Thailand Postcard Market, 2030
  • Historical Data and Forecast of Thailand Postcard Revenues & Volume for the Period 2020 - 2030
  • Thailand Postcard Market Trend Evolution
  • Thailand Postcard Market Drivers and Challenges
  • Thailand Postcard Price Trends
  • Thailand Postcard Porter's Five Forces
  • Thailand Postcard Industry Life Cycle
  • Historical Data and Forecast of Thailand Postcard Market Revenues & Volume By Type for the Period 2020 - 2030
  • Historical Data and Forecast of Thailand Postcard Market Revenues & Volume By General Purpose for the Period 2020 - 2030
  • Historical Data and Forecast of Thailand Postcard Market Revenues & Volume By Private Label for the Period 2020 - 2030
  • Historical Data and Forecast of Thailand Postcard Market Revenues & Volume By Usage for the Period 2020 - 2030
  • Historical Data and Forecast of Thailand Postcard Market Revenues & Volume By General Purpose Re-Loadable Card for the Period 2020 - 2030
  • Historical Data and Forecast of Thailand Postcard Market Revenues & Volume By Government Benefit/Disbursement Card for the Period 2020 - 2030
  • Historical Data and Forecast of Thailand Postcard Market Revenues & Volume By Payroll Card for the Period 2020 - 2030
  • Historical Data and Forecast of Thailand Postcard Market Revenues & Volume By Others for the Period 2020 - 2030
  • Historical Data and Forecast of Thailand Postcard Market Revenues & Volume By End-User for the Period 2020 - 2030
  • Historical Data and Forecast of Thailand Postcard Market Revenues & Volume By Retail Establishments for the Period 2020 - 2030
  • Historical Data and Forecast of Thailand Postcard Market Revenues & Volume By Corporate Institutions for the Period 2020 - 2030
  • Historical Data and Forecast of Thailand Postcard Market Revenues & Volume By Government for the Period 2020 - 2030
  • Historical Data and Forecast of Thailand Postcard Market Revenues & Volume By Financial Institutions for the Period 2020 - 2030
  • Thailand Postcard Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Usage
  • Market Opportunity Assessment By End-User
  • Thailand Postcard Top Companies Market Share
  • Thailand Postcard Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Postcard Company Profiles
  • Thailand Postcard Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Type

  • General Purpose
  • Private Label

By Usage

  • General Purpose Re-Loadable Card
  • Government Benefit/Disbursement Card
  • Payroll Card
  • Others

By End-User

  • Retail Establishments
  • Corporate Institutions
  • Government
  • Financial Institutions
Thailand Postcard Market (2024-2030): FAQs
The governments investment in infrastructure projects. These include the Eastern Economic Corridor and the Eastern Landbridge Mega Project, which are expected to spur economic growth and increase demand for machinery.
High competition from other countries in Southeast Asia, such as Vietnam and Indonesia. Additionally, the lack of skilled labor and low productivity levels in some industries may pose a challenge to machinery manufacturers.
Private label postcards are the leading type due to they provide more unique and personalized experience and general-purpose postcards still offer various benefits.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 Thailand Postcard Market Overview
3.1 Thailand Country Macro Economic Indicators
3.2 Thailand Postcard Market Revenues & Volume, 2020 & 2030F
3.3 Thailand Postcard Market - Industry Life Cycle
3.4 Thailand Postcard Market - Porter's Five Forces
3.5 Thailand Postcard Market Revenues & Volume Share, By Type, 2020 & 2030F
3.6 Thailand Postcard Market Revenues & Volume Share, By Usage, 2020 & 2030F
3.7 Thailand Postcard Market Revenues & Volume Share, By End-User, 2020 & 2030F
4 Thailand Postcard Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints
5 Thailand Postcard Market Trends
6 Thailand Postcard Market, By Types
6.1 Thailand Postcard Market, By Type
6.1.1 Overview and Analysis
6.1.2 Thailand Postcard Market Revenues & Volume, By Type, 2020 - 2030F
6.1.3 Thailand Postcard Market Revenues & Volume, By General Purpose, 2020 - 2030F
6.1.4 Thailand Postcard Market Revenues & Volume, By Private Label, 2020 - 2030F
6.2 Thailand Postcard Market, By Usage
6.2.1 Overview and Analysis
6.2.2 Thailand Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2020 - 2030F
6.2.3 Thailand Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2020 - 2030F
6.2.4 Thailand Postcard Market Revenues & Volume, By Payroll Card, 2020 - 2030F
6.2.5 Thailand Postcard Market Revenues & Volume, By Others, 2020 - 2030F
6.3 Thailand Postcard Market, By End-User
6.3.1 Overview and Analysis
6.3.2 Thailand Postcard Market Revenues & Volume, By Retail Establishments, 2020 - 2030F
6.3.3 Thailand Postcard Market Revenues & Volume, By Corporate Institutions, 2020 - 2030F
6.3.4 Thailand Postcard Market Revenues & Volume, By Government, 2020 - 2030F
6.3.5 Thailand Postcard Market Revenues & Volume, By Financial Institutions, 2020 - 2030F
7 Thailand Postcard Market Import-Export Trade Statistics
7.1 Thailand Postcard Market Export to Major Countries
7.2 Thailand Postcard Market Imports from Major Countries
8 Thailand Postcard Market Key Performance Indicators
9 Thailand Postcard Market - Opportunity Assessment
9.1 Thailand Postcard Market Opportunity Assessment, By Type, 2020 & 2030F
9.2 Thailand Postcard Market Opportunity Assessment, By Usage, 2020 & 2030F
9.3 Thailand Postcard Market Opportunity Assessment, By End-User, 2020 & 2030F
10 Thailand Postcard Market - Competitive Landscape
10.1 Thailand Postcard Market Revenue Share, By Companies, 2023
10.2 Thailand Postcard Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer
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