Product Code: ETC384205 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Thailand Poultry market currently, in 2023, has witnessed an HHI of 2569, Which has decreased slightly as compared to the HHI of 2931 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The poultry market in Thailand is a significant component of the country`s agricultural sector. Chicken and duck are staple meats in Thai cuisine, and poultry farming has a long-standing tradition. The market is characterized by the production of various poultry products, including fresh and frozen meat, eggs, and processed poultry items. In recent years, there has been an emphasis on improving poultry farming practices to meet international quality and safety standards. Additionally, exports of poultry products to international markets have been on the rise, contributing to the overall growth of the Thai poultry industry.
The Thailand poultry market continues to expand due to its role as a staple protein source in the country`s diet. The growing population, coupled with increased urbanization, has driven the demand for poultry products. Consumers perceive poultry as a lean and affordable source of protein. Furthermore, the ease of production and distribution of poultry products makes it a favored choice for both consumers and farmers, contributing to the market`s steady growth.
The Thailand poultry market faces challenges related to disease outbreaks, such as avian influenza, which can significantly impact production and trade. Maintaining biosecurity measures to prevent these outbreaks is a constant concern. Furthermore, consumer preferences are evolving towards antibiotic-free and organic poultry, requiring industry adaptation. Balancing these consumer demands with cost considerations is a continual challenge for market players.
The Thailand poultry market experienced substantial disruptions due to the COVID-19 pandemic. The initial outbreak led to supply chain disruptions, labor shortages, and a decline in consumer demand. Lockdowns and social distancing measures limited the operations of poultry farms and processing facilities. However, as consumers sought more affordable and accessible sources of protein during the pandemic, there was a shift towards increased poultry consumption in the later stages. To mitigate the risk of further disruptions, many players in the industry focused on improving biosecurity measures and diversifying distribution channels.
The Thailand poultry market is a significant segment of the country`s agriculture industry, driven by rising consumer demand for poultry products such as chicken and eggs. Leading players in this market include Charoen Pokphand Foods Public Company Limited (CPF), one of the largest integrated agro-industrial and food conglomerates in Thailand. CPF has a substantial presence in the poultry sector, producing a wide range of poultry products for both domestic and international markets. Another key player is Betagro Group, a leading Thai agribusiness company with a strong focus on poultry farming and processing. Their products cater to various customer segments, ensuring a competitive edge in the Thai poultry market.