Thailand Poultry Market (2025-2031) Outlook | Industry, Size, Companies, Forecast, Trends, Revenue, Share, Growth, Analysis & Value

Market Forecast By Segments (Broiler, Eggs), By End Uses (Food Service, Household), By Distribution Channels (Traditional Retail Stores, Business To Business, Modern Retail Stores) And Competitive Landscape
Product Code: ETC384205 Publication Date: Aug 2022 Updated Date: Feb 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Thailand Poultry Market Competition 2023

Thailand Poultry market currently, in 2023, has witnessed an HHI of 2569, Which has decreased slightly as compared to the HHI of 2931 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 Thailand Poultry Market Competition 2023

Thailand Export Potential Assessment For Poultry Market (Values in USD Thousand)


Thailand Export Potential Assessment For Poultry Market (Values in USD Thousand)

Thailand Poultry Market Synopsis

The poultry market in Thailand is a significant component of the country`s agricultural sector. Chicken and duck are staple meats in Thai cuisine, and poultry farming has a long-standing tradition. The market is characterized by the production of various poultry products, including fresh and frozen meat, eggs, and processed poultry items. In recent years, there has been an emphasis on improving poultry farming practices to meet international quality and safety standards. Additionally, exports of poultry products to international markets have been on the rise, contributing to the overall growth of the Thai poultry industry.

Drivers of the Market

The Thailand poultry market continues to expand due to its role as a staple protein source in the country`s diet. The growing population, coupled with increased urbanization, has driven the demand for poultry products. Consumers perceive poultry as a lean and affordable source of protein. Furthermore, the ease of production and distribution of poultry products makes it a favored choice for both consumers and farmers, contributing to the market`s steady growth.

Challenges of the Market

The Thailand poultry market faces challenges related to disease outbreaks, such as avian influenza, which can significantly impact production and trade. Maintaining biosecurity measures to prevent these outbreaks is a constant concern. Furthermore, consumer preferences are evolving towards antibiotic-free and organic poultry, requiring industry adaptation. Balancing these consumer demands with cost considerations is a continual challenge for market players.

COVID-19 Impact on the Market

The Thailand poultry market experienced substantial disruptions due to the COVID-19 pandemic. The initial outbreak led to supply chain disruptions, labor shortages, and a decline in consumer demand. Lockdowns and social distancing measures limited the operations of poultry farms and processing facilities. However, as consumers sought more affordable and accessible sources of protein during the pandemic, there was a shift towards increased poultry consumption in the later stages. To mitigate the risk of further disruptions, many players in the industry focused on improving biosecurity measures and diversifying distribution channels.

Key Players in the Market

The Thailand poultry market is a significant segment of the country`s agriculture industry, driven by rising consumer demand for poultry products such as chicken and eggs. Leading players in this market include Charoen Pokphand Foods Public Company Limited (CPF), one of the largest integrated agro-industrial and food conglomerates in Thailand. CPF has a substantial presence in the poultry sector, producing a wide range of poultry products for both domestic and international markets. Another key player is Betagro Group, a leading Thai agribusiness company with a strong focus on poultry farming and processing. Their products cater to various customer segments, ensuring a competitive edge in the Thai poultry market.

Key Highlights of the Report:

  • Thailand Poultry Market Outlook
  • Market Size of Thailand Poultry Market, 2024
  • Forecast of Thailand Poultry Market, 2031
  • Historical Data and Forecast of Thailand Poultry Revenues & Volume for the Period 2021-2031
  • Thailand Poultry Market Trend Evolution
  • Thailand Poultry Market Drivers and Challenges
  • Thailand Poultry Price Trends
  • Thailand Poultry Porter's Five Forces
  • Thailand Poultry Industry Life Cycle
  • Historical Data and Forecast of Thailand Poultry Market Revenues & Volume By Segments for the Period 2021-2031
  • Historical Data and Forecast of Thailand Poultry Market Revenues & Volume By Broiler for the Period 2021-2031
  • Historical Data and Forecast of Thailand Poultry Market Revenues & Volume By Eggs for the Period 2021-2031
  • Historical Data and Forecast of Thailand Poultry Market Revenues & Volume By End Uses for the Period 2021-2031
  • Historical Data and Forecast of Thailand Poultry Market Revenues & Volume By Food Service for the Period 2021-2031
  • Historical Data and Forecast of Thailand Poultry Market Revenues & Volume By Household for the Period 2021-2031
  • Historical Data and Forecast of Thailand Poultry Market Revenues & Volume By Distribution Channels for the Period 2021-2031
  • Historical Data and Forecast of Thailand Poultry Market Revenues & Volume By Traditional Retail Stores for the Period 2021-2031
  • Historical Data and Forecast of Thailand Poultry Market Revenues & Volume By Business To Business for the Period 2021-2031
  • Historical Data and Forecast of Thailand Poultry Market Revenues & Volume By Modern Retail Stores for the Period 2021-2031
  • Thailand Poultry Import Export Trade Statistics
  • Market Opportunity Assessment By Segments
  • Market Opportunity Assessment By End Uses
  • Market Opportunity Assessment By Distribution Channels
  • Thailand Poultry Top Companies Market Share
  • Thailand Poultry Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Poultry Company Profiles
  • Thailand Poultry Key Strategic Recommendations
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