| Product Code: ETC10436847 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Retail E Commerce Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Retail E Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Retail E Commerce Market - Industry Life Cycle |
3.4 Thailand Retail E Commerce Market - Porter's Five Forces |
3.5 Thailand Retail E Commerce Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Retail E Commerce Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 Thailand Retail E Commerce Market Revenues & Volume Share, By Function, 2021 & 2031F |
3.8 Thailand Retail E Commerce Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Thailand Retail E Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Thailand |
4.2.2 Growing middle-class population with higher disposable income |
4.2.3 Expansion of logistics and delivery infrastructure for e-commerce |
4.2.4 Rising demand for convenience and time-saving shopping options |
4.2.5 Adoption of digital payment methods and secure online transactions |
4.3 Market Restraints |
4.3.1 Limited access to credit cards for online transactions among certain demographics |
4.3.2 Concerns over cybersecurity and data privacy issues |
4.3.3 Competition from traditional brick-and-mortar retailers |
4.3.4 Challenges in last-mile delivery and fulfillment |
4.3.5 Regulatory hurdles and changing government policies impacting e-commerce operations |
5 Thailand Retail E Commerce Market Trends |
6 Thailand Retail E Commerce Market, By Types |
6.1 Thailand Retail E Commerce Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Retail E Commerce Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Thailand Retail E Commerce Market Revenues & Volume, By B2C (Business to Consumer), 2021 - 2031F |
6.1.4 Thailand Retail E Commerce Market Revenues & Volume, By B2B (Business to Business), 2021 - 2031F |
6.1.5 Thailand Retail E Commerce Market Revenues & Volume, By C2C (Consumer to Consumer), 2021 - 2031F |
6.2 Thailand Retail E Commerce Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Thailand Retail E Commerce Market Revenues & Volume, By Shopify, Magento, 2021 - 2031F |
6.2.3 Thailand Retail E Commerce Market Revenues & Volume, By Alibaba, Amazon Business, 2021 - 2031F |
6.2.4 Thailand Retail E Commerce Market Revenues & Volume, By eBay, Etsy, 2021 - 2031F |
6.3 Thailand Retail E Commerce Market, By Function |
6.3.1 Overview and Analysis |
6.3.2 Thailand Retail E Commerce Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.3.3 Thailand Retail E Commerce Market Revenues & Volume, By Wholesale Trading, 2021 - 2031F |
6.3.4 Thailand Retail E Commerce Market Revenues & Volume, By Second-Hand Selling, 2021 - 2031F |
6.4 Thailand Retail E Commerce Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Thailand Retail E Commerce Market Revenues & Volume, By Fashion, 2021 - 2031F |
6.4.3 Thailand Retail E Commerce Market Revenues & Volume, By Electronics, 2021 - 2031F |
6.4.4 Thailand Retail E Commerce Market Revenues & Volume, By Small Businesses, 2021 - 2031F |
7 Thailand Retail E Commerce Market Import-Export Trade Statistics |
7.1 Thailand Retail E Commerce Market Export to Major Countries |
7.2 Thailand Retail E Commerce Market Imports from Major Countries |
8 Thailand Retail E Commerce Market Key Performance Indicators |
8.1 Average order value (AOV) growth |
8.2 Customer acquisition cost (CAC) trends |
8.3 Customer retention rate |
8.4 Website traffic and engagement metrics |
8.5 Conversion rate optimization (CRO) metrics |
9 Thailand Retail E Commerce Market - Opportunity Assessment |
9.1 Thailand Retail E Commerce Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Retail E Commerce Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 Thailand Retail E Commerce Market Opportunity Assessment, By Function, 2021 & 2031F |
9.4 Thailand Retail E Commerce Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Thailand Retail E Commerce Market - Competitive Landscape |
10.1 Thailand Retail E Commerce Market Revenue Share, By Companies, 2024 |
10.2 Thailand Retail E Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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