Thailand Soju Market (2026-2032) | Segmentation, Outlook, Share, Pricing Analysis, Competitive, Investment Trends, Forecast, Consumer Insights, Trends, Companies, Strategy, Revenue, Industry, Supply, Restraints, Opportunities, Segments, Drivers, Demand, Challenges, Size, Growth, Value, Strategic Insights, Analysis, Competition

Name: Thailand Soju Market (2026-2032) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy
Keywords: Soju Market, Thailand Soju Market, Thailand Soju Market Revenues, Thailand Soju Market Share, Thailand Soju Market Size, Thailand Soju Market Outlook, Thailand Soju Market Report, Thailand Soju Market Competition, Thailand Soju Market Overview, Thailand Soju Market Trends, Thailand Soju Market Forecast

Market Forecast By Product Type (Distilled Soju, Diluted Soju, Ready-to-Drink Soju), By Alcohol Content (High Alcohol (20-25%), Moderate Alcohol (15-20%), Low Alcohol (<15%)), By Flavor Type (Traditional, Fruit-Infused, Herbal), By End User (Bars & Restaurants, Retail Consumers, Convenience Stores), By Channel (Direct Distribution, Supers, Online Retail) And Competitive Landscape

Product Code: ETC10866351	Publication Date: Apr 2025	Updated Date: Feb 2026	Product Type: Market Research Report
Publisher: 6Wresearch	No. of Pages: 65	No. of Figures: 34	No. of Tables: 19

Thailand Soju Market: Import Trend Analysis

Thailand import trend for the soju market experienced a notable decline from 2023 to 2024, with a growth rate of -79.08%. The compound annual growth rate (CAGR) for the period of 2020-2024 stood at -34.84%. This significant decrease in imports could be attributed to shifting consumer preferences or changes in trade policies impacting market stability.

Thailand Soju Market: Import Trend Analysis

Key Highlights of the Report:

Thailand Soju Market Outlook
Market Size of Thailand Soju Market, 2025
Forecast of Thailand Soju Market, 2032
Historical Data and Forecast of Thailand Soju Revenues & Volume for the Period 2022-2032F
Thailand Soju Market Trend Evolution
Thailand Soju Market Drivers and Challenges
Thailand Soju Price Trends
Thailand Soju Porter's Five Forces
Thailand Soju Industry Life Cycle
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Product Type for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Distilled Soju for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Diluted Soju for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Ready-to-Drink Soju for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Alcohol Content for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By High Alcohol (20-25%) for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Moderate Alcohol (15-20%) for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Low Alcohol (<15%) for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Flavor Type for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Traditional for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Fruit-Infused for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Herbal for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By End User for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Bars & Restaurants for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Retail Consumers for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Convenience Stores for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Channel for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Direct Distribution for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Supers for the Period 2022-2032F
Historical Data and Forecast of Thailand Soju Market Revenues & Volume By Online Retail for the Period 2022-2032F
Thailand Soju Import Export Trade Statistics
Market Opportunity Assessment By Product Type
Market Opportunity Assessment By Alcohol Content
Market Opportunity Assessment By Flavor Type
Market Opportunity Assessment By End User
Market Opportunity Assessment By Channel
Thailand Soju Top Companies Market Share
Thailand Soju Competitive Benchmarking By Technical and Operational Parameters
Thailand Soju Company Profiles
Thailand Soju Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Soju Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Soju Market Revenues & Volume, 2022 & 2032F

3.3 Thailand Soju Market - Industry Life Cycle

3.4 Thailand Soju Market - Porter's Five Forces

3.5 Thailand Soju Market Revenues & Volume Share, By Product Type, 2022 & 2032F

3.6 Thailand Soju Market Revenues & Volume Share, By Alcohol Content, 2022 & 2032F

3.7 Thailand Soju Market Revenues & Volume Share, By Flavor Type, 2022 & 2032F

3.8 Thailand Soju Market Revenues & Volume Share, By End User, 2022 & 2032F

3.9 Thailand Soju Market Revenues & Volume Share, By Channel, 2022 & 2032F

4 Thailand Soju Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing popularity of Korean culture and cuisine in Thailand, driving demand for soju as a traditional Korean alcoholic beverage.

4.2.2 Growth in the tourism industry in Thailand, attracting more international visitors who may be familiar with and seek out soju.

4.2.3 Rising disposable income levels among the Thai population, leading to increased spending on leisure activities such as dining out and trying new alcoholic beverages.

4.3 Market Restraints

4.3.1 Strict regulations and taxes on alcoholic beverages in Thailand, impacting the pricing and distribution of soju.

4.3.2 Competition from other alcoholic beverages such as beer, wine, and local spirits in the Thai market.

5 Thailand Soju Market Trends

6 Thailand Soju Market, By Types

6.1 Thailand Soju Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 Thailand Soju Market Revenues & Volume, By Product Type, 2022 - 2032F

6.1.3 Thailand Soju Market Revenues & Volume, By Distilled Soju, 2022 - 2032F

6.1.4 Thailand Soju Market Revenues & Volume, By Diluted Soju, 2022 - 2032F

6.1.5 Thailand Soju Market Revenues & Volume, By Ready-to-Drink Soju, 2022 - 2032F

6.2 Thailand Soju Market, By Alcohol Content

6.2.1 Overview and Analysis

6.2.2 Thailand Soju Market Revenues & Volume, By High Alcohol (20-25%), 2022 - 2032F

6.2.3 Thailand Soju Market Revenues & Volume, By Moderate Alcohol (15-20%), 2022 - 2032F

6.2.4 Thailand Soju Market Revenues & Volume, By Low Alcohol (<15%), 2022 - 2032F

6.3 Thailand Soju Market, By Flavor Type

6.3.1 Overview and Analysis

6.3.2 Thailand Soju Market Revenues & Volume, By Traditional, 2022 - 2032F

6.3.3 Thailand Soju Market Revenues & Volume, By Fruit-Infused, 2022 - 2032F

6.3.4 Thailand Soju Market Revenues & Volume, By Herbal, 2022 - 2032F

6.4 Thailand Soju Market, By End User

6.4.1 Overview and Analysis

6.4.2 Thailand Soju Market Revenues & Volume, By Bars & Restaurants, 2022 - 2032F

6.4.3 Thailand Soju Market Revenues & Volume, By Retail Consumers, 2022 - 2032F

6.4.4 Thailand Soju Market Revenues & Volume, By Convenience Stores, 2022 - 2032F

6.5 Thailand Soju Market, By Channel

6.5.1 Overview and Analysis

6.5.2 Thailand Soju Market Revenues & Volume, By Direct Distribution, 2022 - 2032F

6.5.3 Thailand Soju Market Revenues & Volume, By Supers, 2022 - 2032F

6.5.4 Thailand Soju Market Revenues & Volume, By Online Retail, 2022 - 2032F

7 Thailand Soju Market Import-Export Trade Statistics

7.1 Thailand Soju Market Export to Major Countries

7.2 Thailand Soju Market Imports from Major Countries

8 Thailand Soju Market Key Performance Indicators

8.1 Number of Korean restaurants and bars serving soju in Thailand.

8.2 Popularity of Korean entertainment and cultural events in Thailand.

8.3 Consumer awareness and perception of soju as a premium and trendy alcoholic beverage in Thailand.

9 Thailand Soju Market - Opportunity Assessment

9.1 Thailand Soju Market Opportunity Assessment, By Product Type, 2022 & 2032F

9.2 Thailand Soju Market Opportunity Assessment, By Alcohol Content, 2022 & 2032F

9.3 Thailand Soju Market Opportunity Assessment, By Flavor Type, 2022 & 2032F

9.4 Thailand Soju Market Opportunity Assessment, By End User, 2022 & 2032F

9.5 Thailand Soju Market Opportunity Assessment, By Channel, 2022 & 2032F

10 Thailand Soju Market - Competitive Landscape

10.1 Thailand Soju Market Revenue Share, By Companies, 2025

10.2 Thailand Soju Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Middle East Soju Market

North America Soju Market

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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