Product Code: ETC075464 | Publication Date: Jul 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The wafer biscuit market in Thailand is a prominent segment within the country`s confectionery industry. Wafer biscuits are thin, crispy, and layered treats that are popular among consumers of all ages. The market for wafer biscuits in Thailand includes a variety of flavors, sizes, and packaging options, catering to diverse consumer preferences and occasions. The convenience, affordability, and enjoyable taste of wafer biscuits have contributed to their widespread popularity in the country.
Several drivers have contributed to the growth of the wafer biscuit market in Thailand. Firstly, the rising urbanization and busy lifestyles of consumers have driven the demand for on-the-go and convenient snacks, making wafer biscuits a preferred choice. Secondly, the popularity of wafer biscuits as a versatile treat for gifting and sharing during festivals and celebrations has boosted their sales during special occasions. Additionally, continuous product innovation and introduction of new flavors and packaging options have attracted consumers, fueling market growth.
Despite the positive market trends, the wafer biscuit industry in Thailand faces certain challenges. One of the key challenges is competition from other snack categories, such as cookies, chocolates, and crisps, which offer alternative choices to consumers. Differentiating wafer biscuits from similar products is essential for manufacturers to maintain market share. Moreover, fluctuations in the prices of raw materials, such as wheat flour and cocoa, can impact production costs and pricing of wafer biscuits. Ensuring consistent quality and taste across batches is crucial to retain consumer trust and loyalty.
The outbreak of the Covid-19 pandemic had an impact on the wafer biscuit market in Thailand. With restrictions on movement and changes in consumer behavior during lockdowns, there was a shift in purchasing patterns, with consumers stocking up on essential food items. However, as restrictions eased and normalcy returned, the demand for wafer biscuits picked up again. The pandemic also led to an increased focus on health and wellness, influencing consumers` snack choices and preferences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Wafer Biscuit Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Wafer Biscuit Market Revenues & Volume, 2020 & 2027F |
3.3 Thailand Wafer Biscuit Market - Industry Life Cycle |
3.4 Thailand Wafer Biscuit Market - Porter's Five Forces |
3.5 Thailand Wafer Biscuit Market Revenues & Volume Share, By Form, 2020 & 2027F |
3.6 Thailand Wafer Biscuit Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F |
4 Thailand Wafer Biscuit Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Wafer Biscuit Market Trends |
6 Thailand Wafer Biscuit Market, By Types |
6.1 Thailand Wafer Biscuit Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 Thailand Wafer Biscuit Market Revenues & Volume, By Form, 2018 - 2027F |
6.1.3 Thailand Wafer Biscuit Market Revenues & Volume, By Cream Filled, 2018 - 2027F |
6.1.4 Thailand Wafer Biscuit Market Revenues & Volume, By Coated, 2018 - 2027F |
6.2 Thailand Wafer Biscuit Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Wafer Biscuit Market Revenues & Volume, By Super Markets/ Hyper Markets, 2018 - 2027F |
6.2.3 Thailand Wafer Biscuit Market Revenues & Volume, By Convenience Stores, 2018 - 2027F |
6.2.4 Thailand Wafer Biscuit Market Revenues & Volume, By Online retailers, 2018 - 2027F |
6.2.5 Thailand Wafer Biscuit Market Revenues & Volume, By Others, 2018 - 2027F |
7 Thailand Wafer Biscuit Market Import-Export Trade Statistics |
7.1 Thailand Wafer Biscuit Market Export to Major Countries |
7.2 Thailand Wafer Biscuit Market Imports from Major Countries |
8 Thailand Wafer Biscuit Market Key Performance Indicators |
9 Thailand Wafer Biscuit Market - Opportunity Assessment |
9.1 Thailand Wafer Biscuit Market Opportunity Assessment, By Form, 2020 & 2027F |
9.2 Thailand Wafer Biscuit Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F |
10 Thailand Wafer Biscuit Market - Competitive Landscape |
10.1 Thailand Wafer Biscuit Market Revenue Share, By Companies, 2020 |
10.2 Thailand Wafer Biscuit Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |