Market Forecast By Type (Sugar, Chocolate, Fine Bakery Wares, Others), By Distribution Channel (Supermarket/Hypermarket, Specialist Retailers, Online Retail Stores, Convenience Stores, Other Distribution Channels) And Competitive Landscape
Product Code: ETC018194 | Publication Date: Jun 2023 | Updated Date: Sep 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Tunisia Confectionery market currently, in 2023, has witnessed an HHI of 2345, Which has increased substantially as compared to the HHI of 1498 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Report Name | Tunisia Confectionery Market |
Forecast period | 2024-2030 |
CAGR | 4.5% |
Growing Sector | Food & Beverage |
The Tunisia Confectionery Market report thoroughly covers the market by Type and Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Tunisia Confectionery Market has anticipated growth over the years and is expected to continue its growth in the coming years. Factors such as rising disposable income, a growing number of young people, tourism industry, and government initiatives.
According to 6Wresearch, the Tunisia Confectionery Market size is expected to grow at a significant CAGR of 4.5% during 2024-2030. One of the main drivers of this growth is the increasing disposable income of Tunisians, which has led to higher demand for indulgent and premium confectionery products. Another major driver of the Tunisia confectionery market is changing consumer preferences and habits. With a growing young population and exposure to Western cultures, there has been an increase in demand for international brands and products, particularly those that are perceived as healthier or have unique flavours. Furthermore, the tourism industry in Tunisia has also played a significant role in driving the growth of the confectionery market.
One major challenge is the rising health concerns and awareness among Tunisians. Another challenge facing the Tunisian confectionery market is the high competition within the industry. The market is highly fragmented, with numerous local and international players vying for market share
Some of the key players in the Tunisia confectionery market include Maghreb Food Company (MFC), Siala Confectionery, Monastirian Candy Co (MCC), Mars Inc., Nestle SA, Ferrero Group, Haribo GmbH & Co KG, Cadbury Plc., Perfetti Van Melle SpA, and Barsa Confectionery Company.
One notable initiative is the Tunisia First campaign encourages consumers to choose locally-made products over imported ones, including confectionery items. Additionally, the Tunisian government has invested in infrastructure and technology to enhance production capabilities and ensure product quality. Moreover, the government has also implemented tax incentives and subsidies for small and medium-sized confectionery enterprises. Furthermore, the government has also invested in training and education programs for confectioners, providing them with the necessary skills and knowledge to improve the quality of their products and compete in international markets.
The Tunisia Confectionery Market is expected to experience steady growth in the coming years due to factors such as increasing disposable income, changing consumer preferences towards indulgent treats, and a growing tourism industry. There is also an increasing demand for healthier and more natural confectionery products, which presents opportunities for both local and international players to innovate and cater to this segment.
According to Ravi Bhandari, Research Head, 6Wresearch, the chocolate segment is expected to dominate the Tunisia confectionery market in terms of revenue. This can be attributed to the increasing demand for premium and high-quality chocolates among consumers.
In terms of distribution channels, the online retail stores segment is expected to witness rapid growth due to the convenience, ease of shopping from home, and growing popularity of e-commerce.
The report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tunisia Confectionery Market Overview |
3.1 Tunisia Country Macro Economic Indicators |
3.2 Tunisia Confectionery Market Revenues & Volume, 2020 & 2030F |
3.3 Tunisia Confectionery Market - Industry Life Cycle |
3.4 Tunisia Confectionery Market - Porter's Five Forces |
3.5 Tunisia Confectionery Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 Tunisia Confectionery Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Tunisia Confectionery Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Tunisia Confectionery Market Trends |
6 Tunisia Confectionery Market, By Types |
6.1 Tunisia Confectionery Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Tunisia Confectionery Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 Tunisia Confectionery Market Revenues & Volume, By Sugar, 2020-2030F |
6.1.4 Tunisia Confectionery Market Revenues & Volume, By Chocolate, 2020-2030F |
6.1.5 Tunisia Confectionery Market Revenues & Volume, By Fine Bakery Wares, 2020-2030F |
6.1.6 Tunisia Confectionery Market Revenues & Volume, By Others, 2020-2030F |
6.2 Tunisia Confectionery Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Tunisia Confectionery Market Revenues & Volume, By Supermarket/Hypermarket, 2020-2030F |
6.2.3 Tunisia Confectionery Market Revenues & Volume, By Specialist Retailers, 2020-2030F |
6.2.4 Tunisia Confectionery Market Revenues & Volume, By Online Retail Stores, 2020-2030F |
6.2.5 Tunisia Confectionery Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.2.6 Tunisia Confectionery Market Revenues & Volume, By Other Distribution Channels, 2020-2030F |
7 Tunisia Confectionery Market Import-Export Trade Statistics |
7.1 Tunisia Confectionery Market Export to Major Countries |
7.2 Tunisia Confectionery Market Imports from Major Countries |
8 Tunisia Confectionery Market Key Performance Indicators |
9 Tunisia Confectionery Market - Opportunity Assessment |
9.1 Tunisia Confectionery Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 Tunisia Confectionery Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Tunisia Confectionery Market - Competitive Landscape |
10.1 Tunisia Confectionery Market Revenue Share, By Companies, 2023 |
10.2 Tunisia Confectionery Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |