Market Forecast By Types (Gravity purifiers, RO purifiers, UV purifiers, Others (Sediment and UF filtration)), By End-Users (Residential, Commercial), By Sales Channels (Online, Offline), By Regions (Eastern Anatolia Region, Central Anatolia Region, Black Sea Region, Mediterranean Region, Aegean Region, Marmara Region, South-eastern Anatolia Region) and competitive landscape
Product Code: ETC309758 | Publication Date: Feb 2023 | Updated Date: May 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 77 | No. of Figures: 22 | No. of Tables: 5 | |
Turkey Water Purifier market currently, in 2023, has witnessed an HHI of 934, Which has decreased slightly as compared to the HHI of 1207 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Turkey Water Purifier Market is expected to witness robust growth on the back of rapid growth of foreigners in residential market coupled with rising population would augment the growth for water purifiers in residential sector. With rising water pollution and scarcity of water resources in the country, the demand for purified water at home is anticipated to increase, which would augment the growth of the Turkey Water Purifier Market in the forthcoming period. The COVID-19 pandemic augmented the market growth owing to fear of the spread of infection which led to improved hygiene practices and thus, positively impacted the Turkey Water Purifier Market. However, the market slowed down during the initial three months of the COVID-19 pandemic due to the suspension of manufacturing processes combined with supply chain disruptions.
According to 6Wresearch, Turkey Water Purifier Market size is projected to grow at a CAGR of 7.5% during 2022-2028. Turkey Water Purifier Market is expected to witness robust growth in the forecast period on account of expanding residential sector and growing urbanization coupled with growing arsenic contamination of water and increasing pollution levels of surface water sources. Additionally, the rising population of Turkey, along with the growing ex-pat population, household water consumption, and rapid urbanization, which is anticipated to grow would further boost market expansion in the forthcoming years. However, high inflation rate along with high cost of maintenance and equipment cost would act as the major constraints for the Turkey Water Purifier Industry.
RO water purifier is expected to grow at a higher pace owing to raising awareness about the effects of contaminated water, which has led to a dramatic shift in customer demand for technology-based water purifiers. Further, the Central, Mediterranean, and Aegean regions have higher arsenic levels, salt, and gypsum in their water sources and since RO water purifiers can remove most of arsenic content from the water, its demand is anticipated to grow in the forthcoming period.
The residential sector holds the major share in the overall water purifier market in Turkey and is expected to witness significant growth during the forecast period on account of rising concerns among residential users as the old pipes in buildings and rusty water tanks are also major reasons for the contamination of potable water. Rising awareness amongst the masses coupled with the growing residential sector would positively impact the water purifier market in the coming years.
Online sales channels would witness faster growth on the back of expanding online shoppers base in Turkey. Furthermore, the Turkish e-commerce market has been growing at a significant pace over the past years. Additionally, an increasingly young population preferring e-commerce sites, discounts and festive sales would contribute to the growth of online sales channels in the coming years.
Over the upcoming years, the Marmara Region is expected to experience the highest growth, on the back of the rising population and residential unit sales in the region, particularly in Istanbul which is one of the major cities in this region. Additionally, the region's increasing water pollution, owing to industrialization and urbanization, would present an opportunity for water purifiers in the coming years.
The report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1 Report Description |
2.2 Key Highlights of the Report |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3. Turkey Water Purifier Market Overview |
3.1. Turkey Water Purifier Market Revenues and Volumes, 2018-2028F |
3.2. Turkey Water Purifier Market Industry Life Cycle |
3.3. Turkey Water Purifier Market Porter's Five Forces |
4. Impact Analysis of Covid-19 on Turkey Water Purifier Market |
5. Turkey Water Purifier Market Dynamics |
5.1 Impact Analysis |
5.2 Market Drivers |
5.3 Market Restraints |
6. Turkey Water Purifier Market Trends |
7. Turkey Water Purifier Market Overview, By Types |
7.1. Turkey Water Purifier Market Revenue Share & Revenues, By Types (2018-2028F) |
7.2. Turkey Water Purifier Market Volume Share & Volumes, By Types (2018-2028F) |
8. Turkey Water Purifier Market Overview, By End-Users |
8.1 Turkey Water Purifier Market Revenue Share & Revenues, By Residential (2018-2028F) |
8.2 Turkey Water Purifier Market Revenue Share & Revenues, By Commercial (2018-2028F) |
9. Turkey Water Purifier Market Overview, By Sales channel |
9.1 Turkey Water Purifier Market Revenue Share & Revenues, By Offline sales channel (2018-2028F) |
9.2 Turkey Water Purifier Market Revenue Share & Revenues, By Online sales channel (2018-2028F) |
10. Turkey Water Purifier Market Overview, by Regions |
10.1 Turkey Water Purifier Market Revenue Share & Revenues, By Region (2018-2028F) |
10.1.1 Turkey Water Purifier Market Revenue Share & Revenues, By Eastern Anatolia Region (2018-2028F) |
10.1.2 Turkey Water Purifier Market Revenue Share & Revenues, By Central Anatolia Region (2018-2028F) |
10.1.3 Turkey Water Purifier Market Revenue Share & Revenues, By Black Sea Region (2018-2028F) |
10.1.4 Turkey Water Purifier Market Revenue Share & Revenues, By Mediterranean Region (2018-2028F) |
10.1.5 Turkey Water Purifier Market Revenue Share & Revenues, By Aegean Region (2018-2028F) |
10.1.6 Turkey Water Purifier Market Revenue Share & Revenues, By Marmara Region (2018-2028F) |
10.1.7 Turkey Water Purifier Market Revenue Share & Revenues, By Southeastern Anatolia Region (2018-2028F) |
11. Turkey Water Purifier Market Key Performance Indicators |
12. Turkey Water Purifier Market Opportunity Assessment |
12.1 Turkey Water Purifier Market Opportunity Assessment, By Types, 2028F |
12.2 Turkey Water Purifier Market Opportunity Assessment, By End-Users, 2028F |
12.3 Turkey Water Purifier Market Opportunity Assessment, By Sales Channel, 2028F |
12.4 Turkey Water Purifier Market Opportunity Assessment, By Region, 2028F |
13. Turkey Water Purifier Market – Competitive Landscape |
13.1 Turkey Water Purifier Market Revenue Ranking, By Companies (2021) |
13.2 Turkey Water Purifier Market Competitive Benchmarking, By Technical Parameter |
13.3 Turkey Water Purifier Market Competitive Benchmarking, By Operating Parameter |
14. Company Profiles |
14.1. Coway Co. Ltd. |
14.2. A.O. Smith Water Technologies |
14.3. Aquaturk |
14.4. Aquachem Angstrom Muhendislik |
14.5. Aquaporin US Inc. |
14.6. BRITA Turkey Water Solutions Ltd. Sti. |
14.7. Ihlas Ev Aletleri A.S. |
14.8. Pentair Inc. |
14.9. Culligan International EACA LLC |
14.10. Aqualine |
15. Key Strategic Recommendations |
16. Disclaimer |
List of Figures |
1. Turkey Water Purifier Market Revenue & Volume, 2018-2028F (USD Million, Thousand Units) |
2. Residential Sales to Foreigners (2013-2021, Units) |
3. Istanbul Population (2015-2030F), In Million |
4. Turkey Top 5 Cities Residential Sales (2021, Units) |
5. Turkey Water Availability per capita per year (2016-2050F, m^3) |
6. Turkey Water Supply Consumption, 2022 |
7. Turkey Annual Urban Inflation Rate, Jan 22-Aug 22 (In Percentage) |
8. Turkey Water Purifier Market Revenue Share, By Types, 2021 & 2028F |
9. Turkey Water Purifier Market Volume Share, By Types, 2021 & 2028F |
10. Turkey Water Purifier Market Revenue Share, By Types, 2021 & 2028F |
11. Turkey Water Purifier Market Revenue Share, By Sales Channel, 2021 & 2028F |
12. Turkey Water Purifier Market Revenue Share, By Region, 2021 & 2028F |
13. Turkey Total Number Of units of House Sales (In Thousands) |
14. Turkey No. of Application for Building Permits (2019-2021) |
15. Turkey Number of Cities by Urban Population, 1990, 2018 & 2030 |
16. Turkey Urbanization Rate, 2018-2030 (%) |
17. Turkey Water Purifier Market Opportunity Assessment, By Types, 2028F |
18. Turkey Water Purifier Market Opportunity Assessment, By End-Users, 2028F |
19. Turkey Water Purifier Market Opportunity Assessment, By Sales Channel, 2028F |
20. Turkey Water Purifier Market Opportunity Assessment, By Region, 2028F |
21. Turkey Water Purifier Market Revenue Ranking, By Companies, 2021 |
22. Highly Investible Markets in the Region for Turkey Water purifier with urban population |
List of Tables |
1. Turkey Water Purifier Market Revenues, By Types, 2018-2028F (USD Million) |
2. Turkey Water Purifier Market Volume, By Types, 2018-2028F (Thousand Units) |
3. Turkey Water Purifier Market Revenues, By End-Users, 2018-2028F (USD Million) |
4. Turkey Water Purifier Market Revenues, By Sales Channel, 2018-2028F (USD Million) |
5. Turkey Water Purifier Market Revenues, By Region, 2018-2028F (USD Million) |