Product Code: ETC010297 | Publication Date: Jun 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Ukraine Oral Care market currently, in 2023, has witnessed an HHI of 1228, Which has decreased slightly as compared to the HHI of 1255 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Ukraine Oral Care Market is expected to grow at a CAGR of 3.7% during the forecast period 2020-2026. The market growth is mainly driven by increasing awareness about oral hygiene, rising disposable income and increasing preference towards organic products among consumers in the country. Moreover, growing demand for toothpaste with specialty ingredients such as herbal extracts, whitening agents and fluoride are also driving the market growth in Ukraine.
Furthermore , online retailing has seen significant increase due to coronavirus pandemic that resulted into closure of traditional brick & mortar stores thus providing impetus towards ecommerce platforms . Moreover , internet penetration rate has been steadily rising over past few years resulting into larger audience base using digital mediums for shopping purpose across various domains including personal care industry . This factor would have positive impact on overall revenue generated through this channel over next few years.
On basis of distribution channel, supermarkets/hypermarkets held largest market share followed by drugstores/pharmacies as they provide wide range of options including brands specific dentifrice along with other oral care products under one roof at reasonable prices which attracts customers residing near these outlets or malls especially those who prefer convenience over price while purchasing any product . Additionally presence of global players like Unilever Plc., Colgate Palmolive Co., Johnson & Johnson Inc., GlaxoSmithKline plc etc have further strengthened their hold on this distribution network making it even more reliable while procuring goods from these sources .
In terms of product type, the toothbrush segment dominated the market in 2019 due to its affordability and availability across retail stores in Ukraine coupled with increased consumer inclination towards manual cleaning rather than electric brushing devices. In addition, childrens toothbrushes accounted for majority share owing to their bright colors which makes them attractive for kids and parents who focus on maintaining proper dental care from an early age itself.
Overall , Ukrainian oral care market will be witnessing steady growth during forecast period backed up by macroeconomic indicators such as GDP per capita index , employment rate etc alongwith strong competitive landscape present within respective sectors . Companies operating within domestic boundaries should look forward towards exploring potential opportunities available under untapped categories like natural & organic chemicals based solutions (including flavors ) so as to capitalize upon prevailing trends moving ahead .
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ukraine Oral Care Market Overview |
3.1 Ukraine Country Macro Economic Indicators |
3.2 Ukraine Oral Care Market Revenues & Volume, 2019 & 2026F |
3.3 Ukraine Oral Care Market - Industry Life Cycle |
3.4 Ukraine Oral Care Market - Porter's Five Forces |
3.5 Ukraine Oral Care Market Revenues & Volume Share, By Product Types, 2019 & 2026F |
3.6 Ukraine Oral Care Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Ukraine Oral Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ukraine Oral Care Market Trends |
6 Ukraine Oral Care Market, By Types |
6.1 Ukraine Oral Care Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Ukraine Oral Care Market Revenues & Volume, By Product Types, 2016 - 2026F |
6.1.3 Ukraine Oral Care Market Revenues & Volume, By Toothbrush , 2016 - 2026F |
6.1.4 Ukraine Oral Care Market Revenues & Volume, By Toothpaste, 2016 - 2026F |
6.1.5 Ukraine Oral Care Market Revenues & Volume, By Mouthwash/rinse , 2016 - 2026F |
6.1.6 Ukraine Oral Care Market Revenues & Volume, By Denture Products, 2016 - 2026F |
6.1.7 Ukraine Oral Care Market Revenues & Volume, By Dental accessories , 2016 - 2026F |
6.1.8 Ukraine Oral Care Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 Ukraine Oral Care Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Ukraine Oral Care Market Revenues & Volume, By Consumer Stores, 2016 - 2026F |
6.2.3 Ukraine Oral Care Market Revenues & Volume, By Retail Pharmacies, 2016 - 2026F |
6.2.4 Ukraine Oral Care Market Revenues & Volume, By Online Distribution, 2016 - 2026F |
6.2.5 Ukraine Oral Care Market Revenues & Volume, By Dental Dispensaries, 2016 - 2026F |
7 Ukraine Oral Care Market Import-Export Trade Statistics |
7.1 Ukraine Oral Care Market Export to Major Countries |
7.2 Ukraine Oral Care Market Imports from Major Countries |
8 Ukraine Oral Care Market Key Performance Indicators |
9 Ukraine Oral Care Market - Opportunity Assessment |
9.1 Ukraine Oral Care Market Opportunity Assessment, By Product Types, 2019 & 2026F |
9.2 Ukraine Oral Care Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Ukraine Oral Care Market - Competitive Landscape |
10.1 Ukraine Oral Care Market Revenue Share, By Companies, 2019 |
10.2 Ukraine Oral Care Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |