| Product Code: ETC9936965 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Kingdom (UK) Ad Tech Market Overview |
3.1 United Kingdom (UK) Country Macro Economic Indicators |
3.2 United Kingdom (UK) Ad Tech Market Revenues & Volume, 2021 & 2031F |
3.3 United Kingdom (UK) Ad Tech Market - Industry Life Cycle |
3.4 United Kingdom (UK) Ad Tech Market - Porter's Five Forces |
3.5 United Kingdom (UK) Ad Tech Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.6 United Kingdom (UK) Ad Tech Market Revenues & Volume Share, By Ad format, 2021 & 2031F |
3.7 United Kingdom (UK) Ad Tech Market Revenues & Volume Share, By Device Platforms, 2021 & 2031F |
3.8 United Kingdom (UK) Ad Tech Market Revenues & Volume Share, By End-user Industries, 2021 & 2031F |
4 United Kingdom (UK) Ad Tech Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing digital advertising spending in the UK |
4.2.2 Growth in programmatic advertising adoption |
4.2.3 Technological advancements and innovations in ad tech solutions |
4.3 Market Restraints |
4.3.1 Data privacy concerns and regulatory challenges |
4.3.2 Ad blocking software usage |
4.3.3 Competition from global ad tech players entering the UK market |
5 United Kingdom (UK) Ad Tech Market Trends |
6 United Kingdom (UK) Ad Tech Market, By Types |
6.1 United Kingdom (UK) Ad Tech Market, By Platform |
6.1.1 Overview and Analysis |
6.1.2 United Kingdom (UK) Ad Tech Market Revenues & Volume, By Platform, 2021- 2031F |
6.1.3 United Kingdom (UK) Ad Tech Market Revenues & Volume, By Supply Side Platform (SSP), 2021- 2031F |
6.1.4 United Kingdom (UK) Ad Tech Market Revenues & Volume, By Demand Side Platform (DSP), 2021- 2031F |
6.1.5 United Kingdom (UK) Ad Tech Market Revenues & Volume, By Ad Exchange, 2021- 2031F |
6.1.6 United Kingdom (UK) Ad Tech Market Revenues & Volume, By Data Management, 2021- 2031F |
6.2 United Kingdom (UK) Ad Tech Market, By Ad format |
6.2.1 Overview and Analysis |
6.2.2 United Kingdom (UK) Ad Tech Market Revenues & Volume, By Video Advertising, 2021- 2031F |
6.2.3 United Kingdom (UK) Ad Tech Market Revenues & Volume, By Social Media, 2021- 2031F |
6.2.4 United Kingdom (UK) Ad Tech Market Revenues & Volume, By Search Advertising, 2021- 2031F |
6.2.5 United Kingdom (UK) Ad Tech Market Revenues & Volume, By Email, 2021- 2031F |
6.3 United Kingdom (UK) Ad Tech Market, By Device Platforms |
6.3.1 Overview and Analysis |
6.3.2 United Kingdom (UK) Ad Tech Market Revenues & Volume, By Desktop, 2021- 2031F |
6.3.3 United Kingdom (UK) Ad Tech Market Revenues & Volume, By Mobile Devices and Smartphones, 2021- 2031F |
6.3.4 United Kingdom (UK) Ad Tech Market Revenues & Volume, By Other Device Platforms, 2021- 2031F |
6.4 United Kingdom (UK) Ad Tech Market, By End-user Industries |
6.4.1 Overview and Analysis |
6.4.2 United Kingdom (UK) Ad Tech Market Revenues & Volume, By Retail and E-Commerce, 2021- 2031F |
6.4.3 United Kingdom (UK) Ad Tech Market Revenues & Volume, By Healthcare, 2021- 2031F |
6.4.4 United Kingdom (UK) Ad Tech Market Revenues & Volume, By BFSI Services (Hospitality, Tourism, Legal Services), 2021- 2031F |
6.4.5 United Kingdom (UK) Ad Tech Market Revenues & Volume, By Telecommunications, 2021- 2031F |
7 United Kingdom (UK) Ad Tech Market Import-Export Trade Statistics |
7.1 United Kingdom (UK) Ad Tech Market Export to Major Countries |
7.2 United Kingdom (UK) Ad Tech Market Imports from Major Countries |
8 United Kingdom (UK) Ad Tech Market Key Performance Indicators |
8.1 Average CTR (Click-Through Rate) of digital ads in the UK |
8.2 Adoption rate of programmatic advertising technologies |
8.3 Average time spent on ad-supported digital platforms in the UK |
9 United Kingdom (UK) Ad Tech Market - Opportunity Assessment |
9.1 United Kingdom (UK) Ad Tech Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.2 United Kingdom (UK) Ad Tech Market Opportunity Assessment, By Ad format, 2021 & 2031F |
9.3 United Kingdom (UK) Ad Tech Market Opportunity Assessment, By Device Platforms, 2021 & 2031F |
9.4 United Kingdom (UK) Ad Tech Market Opportunity Assessment, By End-user Industries, 2021 & 2031F |
10 United Kingdom (UK) Ad Tech Market - Competitive Landscape |
10.1 United Kingdom (UK) Ad Tech Market Revenue Share, By Companies, 2024 |
10.2 United Kingdom (UK) Ad Tech Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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