Product Code: ETC4402090 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
CRM analytics in the UK integrates customer data insights with CRM platforms to enhance customer engagement, marketing effectiveness, and sales forecasting. AI and machine learning applications enable predictive analytics and customer segmentation. Industries such as retail, finance, and telecommunications leverage CRM analytics to drive business growth and customer satisfaction.
In the UK, the CRM analytics market is expanding due to the growing emphasis on customer relationship management (CRM) strategies and the need for data-driven insights. Businesses across various industries are leveraging CRM analytics solutions to enhance customer engagement, optimize marketing campaigns, and improve overall operational efficiency. The integration of artificial intelligence (AI) and machine learning (ML) algorithms into CRM analytics platforms is further augmenting market growth by enabling predictive analytics and personalized customer experiences in the UK.
In the UK, the CRM analytics market confronts various challenges driven by data privacy regulations and evolving consumer preferences. Stricter GDPR compliance requirements mandate transparent data handling practices and consent management strategies, influencing CRM analytics implementation and customer segmentation initiatives. Integration complexities between CRM systems and third-party analytics platforms require robust data integration frameworks and interoperable solutions to derive actionable insights effectively. Market saturation and commoditization of basic CRM analytics functionalities prompt vendors to differentiate through advanced analytics capabilities and predictive modeling tools. Economic uncertainties and fluctuating marketing budgets within organizations impact CRM analytics investments, influencing market growth trajectories and competitive dynamics.
Data protection laws such as GDPR (General Data Protection Regulation), consumer privacy regulations, and guidelines by the Information Commissioner`s Office (ICO) influence how CRM analytics data is collected, stored, and utilized by businesses in the UK.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Kingdom (UK) CRM Analytics Market Overview |
3.1 United Kingdom (UK) Country Macro Economic Indicators |
3.2 United Kingdom (UK) CRM Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 United Kingdom (UK) CRM Analytics Market - Industry Life Cycle |
3.4 United Kingdom (UK) CRM Analytics Market - Porter's Five Forces |
3.5 United Kingdom (UK) CRM Analytics Market Revenues & Volume Share, By Type , 2021 & 2031F |
3.6 United Kingdom (UK) CRM Analytics Market Revenues & Volume Share, By End Users, 2021 & 2031F |
3.7 United Kingdom (UK) CRM Analytics Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
3.8 United Kingdom (UK) CRM Analytics Market Revenues & Volume Share, By Deployment, 2021 & 2031F |
4 United Kingdom (UK) CRM Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United Kingdom (UK) CRM Analytics Market Trends |
6 United Kingdom (UK) CRM Analytics Market, By Types |
6.1 United Kingdom (UK) CRM Analytics Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Type , 2021-2031F |
6.1.3 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Sales Analytics, 2021-2031F |
6.1.4 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Customer Analytics, 2021-2031F |
6.1.5 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Contact Center Analytics, 2021-2031F |
6.1.6 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Marketing Analytics, 2021-2031F |
6.1.7 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Web & Social Media Analytics, 2021-2031F |
6.2 United Kingdom (UK) CRM Analytics Market, By End Users |
6.2.1 Overview and Analysis |
6.2.2 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.2.3 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Small and Medium Businesses, 2021-2031F |
6.3 United Kingdom (UK) CRM Analytics Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Banking, financial services and Insurance (BFSI), 2021-2031F |
6.3.3 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Telecommunications and IT, 2021-2031F |
6.3.4 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Retail & Wholesales, 2021-2031F |
6.3.5 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Energy and Utilities, 2021-2031F |
6.3.6 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.3.7 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Healthcare and life science, 2021-2031F |
6.3.8 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.3.9 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.4 United Kingdom (UK) CRM Analytics Market, By Deployment |
6.4.1 Overview and Analysis |
6.4.2 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By On-premise, 2021-2031F |
6.4.3 United Kingdom (UK) CRM Analytics Market Revenues & Volume, By Cloud, 2021-2031F |
7 United Kingdom (UK) CRM Analytics Market Import-Export Trade Statistics |
7.1 United Kingdom (UK) CRM Analytics Market Export to Major Countries |
7.2 United Kingdom (UK) CRM Analytics Market Imports from Major Countries |
8 United Kingdom (UK) CRM Analytics Market Key Performance Indicators |
9 United Kingdom (UK) CRM Analytics Market - Opportunity Assessment |
9.1 United Kingdom (UK) CRM Analytics Market Opportunity Assessment, By Type , 2021 & 2031F |
9.2 United Kingdom (UK) CRM Analytics Market Opportunity Assessment, By End Users, 2021 & 2031F |
9.3 United Kingdom (UK) CRM Analytics Market Opportunity Assessment, By Vertical, 2021 & 2031F |
9.4 United Kingdom (UK) CRM Analytics Market Opportunity Assessment, By Deployment, 2021 & 2031F |
10 United Kingdom (UK) CRM Analytics Market - Competitive Landscape |
10.1 United Kingdom (UK) CRM Analytics Market Revenue Share, By Companies, 2024 |
10.2 United Kingdom (UK) CRM Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |