| Product Code: ETC9943092 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, the United Kingdom import trend for the UK e-commerce market showed a growth rate of 4.31% compared to the previous year. However, the compound annual growth rate (CAGR) for the period 2020-2024 was -2.54%. This decline could be attributed to shifts in consumer demand, changes in trade policies, or market recovery efforts.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Kingdom (UK) E Commerce Market Overview |
3.1 United Kingdom (UK) Country Macro Economic Indicators |
3.2 United Kingdom (UK) E Commerce Market Revenues & Volume, 2022 & 2032F |
3.3 United Kingdom (UK) E Commerce Market - Industry Life Cycle |
3.4 United Kingdom (UK) E Commerce Market - Porter's Five Forces |
3.5 United Kingdom (UK) E Commerce Market Revenues & Volume Share, By B2C E-commerce, 2022 & 2032F |
4 United Kingdom (UK) E Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in the UK |
4.2.2 Growing consumer preference for online shopping due to convenience and variety |
4.2.3 Expansion of e-commerce platforms and marketplaces offering diverse product categories |
4.3 Market Restraints |
4.3.1 Concerns over cybersecurity and data privacy issues impacting consumer trust |
4.3.2 Competition from traditional brick-and-mortar retailers entering the e-commerce space |
4.3.3 Regulatory challenges and compliance requirements affecting e-commerce operations |
5 United Kingdom (UK) E Commerce Market Trends |
6 United Kingdom (UK) E Commerce Market, By Types |
6.1 United Kingdom (UK) E Commerce Market, By B2C E-commerce |
6.1.1 Overview and Analysis |
6.1.2 United Kingdom (UK) E Commerce Market Revenues & Volume, By B2C E-commerce, 2022-2032F |
6.1.3 United Kingdom (UK) E Commerce Market Revenues & Volume, By Beauty & Personal Care, 2022-2032F |
6.1.4 United Kingdom (UK) E Commerce Market Revenues & Volume, By Consumer Electronics, 2022-2032F |
6.1.5 United Kingdom (UK) E Commerce Market Revenues & Volume, By Fashion & Apparel, 2022-2032F |
6.1.6 United Kingdom (UK) E Commerce Market Revenues & Volume, By Food & Beverage, 2022-2032F |
6.1.7 United Kingdom (UK) E Commerce Market Revenues & Volume, By Furniture & Home, 2022-2032F |
6.1.8 United Kingdom (UK) E Commerce Market Revenues & Volume, By Others (Toys, DIY, Media, etc.), 2022-2032F |
7 United Kingdom (UK) E Commerce Market Import-Export Trade Statistics |
7.1 United Kingdom (UK) E Commerce Market Export to Major Countries |
7.2 United Kingdom (UK) E Commerce Market Imports from Major Countries |
8 United Kingdom (UK) E Commerce Market Key Performance Indicators |
8.1 Average order value (AOV) indicating the average amount spent by customers per transaction |
8.2 Customer acquisition cost (CAC) showing the cost associated with acquiring a new customer |
8.3 Website traffic and conversion rate measuring the effectiveness of online marketing strategies |
8.4 Customer retention rate reflecting the ability to retain customers and drive repeat purchases |
8.5 Average time spent on the website highlighting engagement levels and user experience |
9 United Kingdom (UK) E Commerce Market - Opportunity Assessment |
9.1 United Kingdom (UK) E Commerce Market Opportunity Assessment, By B2C E-commerce, 2022 & 2032F |
10 United Kingdom (UK) E Commerce Market - Competitive Landscape |
10.1 United Kingdom (UK) E Commerce Market Revenue Share, By Companies, 2025 |
10.2 United Kingdom (UK) E Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here