United States (US) Ad Tech Market (2025-2031) | Competitive Landscape, Trends, Value, Size & Revenue, Segmentation, Analysis, Forecast, Outlook, Growth, Industry, Companies, Share

Name: United States (US) Ad Tech Market (2025-2031) | Competitive Landscape & Trends
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy
Keywords: Ad Tech Market, United States (US) Ad Tech Market, United States (US) Ad Tech Market Revenues, United States (US) Ad Tech Market Share, United States (US) Ad Tech Market Size, United States (US) Ad Tech Market Outlook, United States (US) Ad Tech Market Report, United States (US) Ad Tech Market Competition, United States (US) Ad Tech Market Overview, United States (US) Ad Tech Market Trends, United States (US) Ad Tech Market Forecast

Market Forecast By Platform (Supply Side Platform (SSP), Demand Side Platform (DSP), Ad Exchange, Data Management), By Ad format (Video Advertising, Social Media, Search Advertising, Email), By Device Platforms (Desktop, Mobile Devices and Smartphones, Other Device Platforms), By End-user Industries (Retail and E-Commerce, Healthcare, BFSI Services (Hospitality, Tourism, Legal Services), Telecommunications) And Competitive Landscape

Product Code: ETC9958595	Publication Date: Sep 2024	Updated Date: Aug 2025	Product Type: Market Research Report
Publisher: 6Wresearch	Author: Sumit Sagar	No. of Pages: 75	No. of Figures: 35	No. of Tables: 20

Key Highlights of the Report:

United States (US) Ad Tech Market Outlook
Market Size of United States (US) Ad Tech Market, 2024
Forecast of United States (US) Ad Tech Market, 2031
Historical Data and Forecast of United States (US) Ad Tech Revenues & Volume for the Period 2021- 2031
United States (US) Ad Tech Market Trend Evolution
United States (US) Ad Tech Market Drivers and Challenges
United States (US) Ad Tech Price Trends
United States (US) Ad Tech Porter's Five Forces
United States (US) Ad Tech Industry Life Cycle
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Platform for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Supply Side Platform (SSP) for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Demand Side Platform (DSP) for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Ad Exchange for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Data Management for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Ad format for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Video Advertising for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Social Media for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Search Advertising for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Email for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Device Platforms for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Desktop for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Mobile Devices and Smartphones for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Other Device Platforms for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By End-user Industries for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Retail and E-Commerce for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Healthcare for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By BFSI Services (Hospitality, Tourism, Legal Services) for the Period 2021- 2031
Historical Data and Forecast of United States (US) Ad Tech Market Revenues & Volume By Telecommunications for the Period 2021- 2031
United States (US) Ad Tech Import Export Trade Statistics
Market Opportunity Assessment By Platform
Market Opportunity Assessment By Ad format
Market Opportunity Assessment By Device Platforms
Market Opportunity Assessment By End-user Industries
United States (US) Ad Tech Top Companies Market Share
United States (US) Ad Tech Competitive Benchmarking By Technical and Operational Parameters
United States (US) Ad Tech Company Profiles
United States (US) Ad Tech Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Ad Tech Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Ad Tech Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Ad Tech Market - Industry Life Cycle

3.4 United States (US) Ad Tech Market - Porter's Five Forces

3.5 United States (US) Ad Tech Market Revenues & Volume Share, By Platform, 2021 & 2031F

3.6 United States (US) Ad Tech Market Revenues & Volume Share, By Ad format, 2021 & 2031F

3.7 United States (US) Ad Tech Market Revenues & Volume Share, By Device Platforms, 2021 & 2031F

3.8 United States (US) Ad Tech Market Revenues & Volume Share, By End-user Industries, 2021 & 2031F

4 United States (US) Ad Tech Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing digital advertising spending in the United States

4.2.2 Advancements in technology driving demand for more targeted and personalized advertising solutions

4.2.3 Growing adoption of programmatic advertising in the US market

4.3 Market Restraints

4.3.1 Privacy concerns and regulations impacting data collection and targeting capabilities

4.3.2 Ad blocking technologies affecting the reach and effectiveness of digital ads

5 United States (US) Ad Tech Market Trends

6 United States (US) Ad Tech Market, By Types

6.1 United States (US) Ad Tech Market, By Platform

6.1.1 Overview and Analysis

6.1.2 United States (US) Ad Tech Market Revenues & Volume, By Platform, 2021- 2031F

6.1.3 United States (US) Ad Tech Market Revenues & Volume, By Supply Side Platform (SSP), 2021- 2031F

6.1.4 United States (US) Ad Tech Market Revenues & Volume, By Demand Side Platform (DSP), 2021- 2031F

6.1.5 United States (US) Ad Tech Market Revenues & Volume, By Ad Exchange, 2021- 2031F

6.1.6 United States (US) Ad Tech Market Revenues & Volume, By Data Management, 2021- 2031F

6.2 United States (US) Ad Tech Market, By Ad format

6.2.1 Overview and Analysis

6.2.2 United States (US) Ad Tech Market Revenues & Volume, By Video Advertising, 2021- 2031F

6.2.3 United States (US) Ad Tech Market Revenues & Volume, By Social Media, 2021- 2031F

6.2.4 United States (US) Ad Tech Market Revenues & Volume, By Search Advertising, 2021- 2031F

6.2.5 United States (US) Ad Tech Market Revenues & Volume, By Email, 2021- 2031F

6.3 United States (US) Ad Tech Market, By Device Platforms

6.3.1 Overview and Analysis

6.3.2 United States (US) Ad Tech Market Revenues & Volume, By Desktop, 2021- 2031F

6.3.3 United States (US) Ad Tech Market Revenues & Volume, By Mobile Devices and Smartphones, 2021- 2031F

6.3.4 United States (US) Ad Tech Market Revenues & Volume, By Other Device Platforms, 2021- 2031F

6.4 United States (US) Ad Tech Market, By End-user Industries

6.4.1 Overview and Analysis

6.4.2 United States (US) Ad Tech Market Revenues & Volume, By Retail and E-Commerce, 2021- 2031F

6.4.3 United States (US) Ad Tech Market Revenues & Volume, By Healthcare, 2021- 2031F

6.4.4 United States (US) Ad Tech Market Revenues & Volume, By BFSI Services (Hospitality, Tourism, Legal Services), 2021- 2031F

6.4.5 United States (US) Ad Tech Market Revenues & Volume, By Telecommunications, 2021- 2031F

7 United States (US) Ad Tech Market Import-Export Trade Statistics

7.1 United States (US) Ad Tech Market Export to Major Countries

7.2 United States (US) Ad Tech Market Imports from Major Countries

8 United States (US) Ad Tech Market Key Performance Indicators

8.1 Average CPM (Cost Per Mille) rates in the US ad tech market

8.2 Adoption rate of emerging ad tech solutions in the US

8.3 Average click-through rates (CTR) for digital ads in the US market

9 United States (US) Ad Tech Market - Opportunity Assessment

9.1 United States (US) Ad Tech Market Opportunity Assessment, By Platform, 2021 & 2031F

9.2 United States (US) Ad Tech Market Opportunity Assessment, By Ad format, 2021 & 2031F

9.3 United States (US) Ad Tech Market Opportunity Assessment, By Device Platforms, 2021 & 2031F

9.4 United States (US) Ad Tech Market Opportunity Assessment, By End-user Industries, 2021 & 2031F

10 United States (US) Ad Tech Market - Competitive Landscape

10.1 United States (US) Ad Tech Market Revenue Share, By Companies, 2024

10.2 United States (US) Ad Tech Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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