| Product Code: ETC9960731 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United States witnessed a notable increase in bath soap imports in 2024, with top exporters including Mexico, Colombia, Indonesia, China, and South Korea. The market remained competitive with low concentration as indicated by the Herfindahl-Hirschman Index (HHI). The industry displayed a strong compound annual growth rate (CAGR) of 18.3% from 2020 to 2024, with a growth rate of 13.13% in the most recent year. This data suggests a thriving market for bath soap imports in the US, driven by diverse sources and robust growth trends.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Bath Soap Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Bath Soap Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Bath Soap Market - Industry Life Cycle |
3.4 United States (US) Bath Soap Market - Porter's Five Forces |
3.5 United States (US) Bath Soap Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 United States (US) Bath Soap Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 United States (US) Bath Soap Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 United States (US) Bath Soap Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about personal hygiene and health benefits of using bath soaps |
4.2.2 Growing demand for natural and organic bath soaps due to rising health and environmental concerns |
4.2.3 Innovation in product formulations and packaging to cater to diverse consumer preferences |
4.3 Market Restraints |
4.3.1 Competition from alternative personal care products such as body washes and shower gels |
4.3.2 Fluctuating prices of raw materials impacting production costs |
4.3.3 Regulatory challenges related to ingredient sourcing, labeling, and environmental sustainability |
5 United States (US) Bath Soap Market Trends |
6 United States (US) Bath Soap Market, By Types |
6.1 United States (US) Bath Soap Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Bath Soap Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 United States (US) Bath Soap Market Revenues & Volume, By Premium Products, 2021- 2031F |
6.1.4 United States (US) Bath Soap Market Revenues & Volume, By Mass Products, 2021- 2031F |
6.2 United States (US) Bath Soap Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Bath Soap Market Revenues & Volume, By Solid Bath Soaps, 2021- 2031F |
6.2.3 United States (US) Bath Soap Market Revenues & Volume, By Liquid Bath Soaps, 2021- 2031F |
6.3 United States (US) Bath Soap Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 United States (US) Bath Soap Market Revenues & Volume, By Supermarkets, 2021- 2031F |
6.3.3 United States (US) Bath Soap Market Revenues & Volume, By Hypermarket, 2021- 2031F |
6.3.4 United States (US) Bath Soap Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.3.5 United States (US) Bath Soap Market Revenues & Volume, By Pharmacies, 2021- 2031F |
6.3.6 United States (US) Bath Soap Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.3.7 United States (US) Bath Soap Market Revenues & Volume, By Online, 2021- 2031F |
7 United States (US) Bath Soap Market Import-Export Trade Statistics |
7.1 United States (US) Bath Soap Market Export to Major Countries |
7.2 United States (US) Bath Soap Market Imports from Major Countries |
8 United States (US) Bath Soap Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for bath soap brands |
8.2 Number of new product launches in the bath soap market |
8.3 Growth in online sales of bath soaps |
8.4 Customer retention rate for bath soap brands |
8.5 Sustainability initiatives implemented by bath soap manufacturers |
9 United States (US) Bath Soap Market - Opportunity Assessment |
9.1 United States (US) Bath Soap Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 United States (US) Bath Soap Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 United States (US) Bath Soap Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 United States (US) Bath Soap Market - Competitive Landscape |
10.1 United States (US) Bath Soap Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Bath Soap Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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