| Product Code: ETC9961258 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, the United States continued to see significant import shipments of bran, with top exporting countries including Mexico, Canada, Italy, Israel, and India. Despite a high concentration level indicated by the Herfindahl-Hirschman Index (HHI), the Compound Annual Growth Rate (CAGR) for 2020-2024 remained steady at 0.07. However, there was a notable decline in the growth rate from 2023 to 2024, with a decrease of -11.79%. This data suggests a complex market landscape for bran imports into the US, with potential implications for trade dynamics and market competitiveness.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Bran Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Bran Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Bran Market - Industry Life Cycle |
3.4 United States (US) Bran Market - Porter's Five Forces |
3.5 United States (US) Bran Market Revenues & Volume Share, By Source, 2021 & 2031F |
3.6 United States (US) Bran Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 United States (US) Bran Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 United States (US) Bran Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of bran |
4.2.2 Growing demand for natural and organic food products |
4.2.3 Rising prevalence of lifestyle diseases leading to a focus on fiber-rich diets |
4.3 Market Restraints |
4.3.1 Fluctuating prices of raw materials impacting production costs |
4.3.2 Competition from alternative sources of dietary fiber |
4.3.3 Regulatory challenges related to health claims and labeling of bran products |
5 United States (US) Bran Market Trends |
6 United States (US) Bran Market, By Types |
6.1 United States (US) Bran Market, By Source |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Bran Market Revenues & Volume, By Source, 2021- 2031F |
6.1.3 United States (US) Bran Market Revenues & Volume, By Wheat, 2021- 2031F |
6.1.4 United States (US) Bran Market Revenues & Volume, By Rice, 2021- 2031F |
6.1.5 United States (US) Bran Market Revenues & Volume, By Corn, 2021- 2031F |
6.1.6 United States (US) Bran Market Revenues & Volume, By Barley, 2021- 2031F |
6.1.7 United States (US) Bran Market Revenues & Volume, By Others, 2021- 2031F |
6.2 United States (US) Bran Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Bran Market Revenues & Volume, By Food, 2021- 2031F |
6.2.3 United States (US) Bran Market Revenues & Volume, By Animal Feed, 2021- 2031F |
6.2.4 United States (US) Bran Market Revenues & Volume, By Health & Wellness, 2021- 2031F |
6.2.5 United States (US) Bran Market Revenues & Volume, By Others, 2021- 2031F |
6.3 United States (US) Bran Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 United States (US) Bran Market Revenues & Volume, By B2B, 2021- 2031F |
6.3.3 United States (US) Bran Market Revenues & Volume, By B2C, 2021- 2031F |
7 United States (US) Bran Market Import-Export Trade Statistics |
7.1 United States (US) Bran Market Export to Major Countries |
7.2 United States (US) Bran Market Imports from Major Countries |
8 United States (US) Bran Market Key Performance Indicators |
8.1 Consumer engagement with bran-related content on social media platforms |
8.2 Number of new bran product launches in the market |
8.3 Percentage of households incorporating bran into their regular diet |
8.4 Adoption rate of bran-enriched food products by food manufacturers |
9 United States (US) Bran Market - Opportunity Assessment |
9.1 United States (US) Bran Market Opportunity Assessment, By Source, 2021 & 2031F |
9.2 United States (US) Bran Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 United States (US) Bran Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 United States (US) Bran Market - Competitive Landscape |
10.1 United States (US) Bran Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Bran Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here