| Product Code: ETC9963525 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, the United States continued to see a diverse range of cosmetics import shipments, with top exporting countries including Italy, Metropolitan France, China, South Korea, and Germany. Despite this variety, the market maintained low concentration levels with a Herfindahl-Hirschman Index (HHI) reflecting a competitive landscape. The compound annual growth rate (CAGR) from 2020 to 2024 stood at 3.59%, indicating steady expansion. However, there was a slight decline in the growth rate from 2023 to 2024 at -7.79%, suggesting a potential slowdown in the industry during that period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Cosmetics Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Cosmetics Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Cosmetics Market - Industry Life Cycle |
3.4 United States (US) Cosmetics Market - Porter's Five Forces |
3.5 United States (US) Cosmetics Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 United States (US) Cosmetics Market Revenues & Volume Share, By Category, 2021 & 2031F |
4 United States (US) Cosmetics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about skincare and beauty products |
4.2.2 Growing demand for natural and organic cosmetics |
4.2.3 Rise in disposable income leading to higher spending on beauty products |
4.3 Market Restraints |
4.3.1 Stringent regulations regarding product safety and testing |
4.3.2 Competition from established brands and new entrants in the market |
5 United States (US) Cosmetics Market Trends |
6 United States (US) Cosmetics Market, By Types |
6.1 United States (US) Cosmetics Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Cosmetics Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 United States (US) Cosmetics Market Revenues & Volume, By Face Care, 2021- 2031F |
6.1.4 United States (US) Cosmetics Market Revenues & Volume, By Body Care, 2021- 2031F |
6.1.5 United States (US) Cosmetics Market Revenues & Volume, By Hair Care, 2021- 2031F |
6.1.6 United States (US) Cosmetics Market Revenues & Volume, By Bath Products, 2021- 2031F |
6.1.7 United States (US) Cosmetics Market Revenues & Volume, By Color Cosmetics, 2021- 2031F |
6.2 United States (US) Cosmetics Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Cosmetics Market Revenues & Volume, By Organic/Natural, 2021- 2031F |
6.2.3 United States (US) Cosmetics Market Revenues & Volume, By Synthetic, 2021- 2031F |
7 United States (US) Cosmetics Market Import-Export Trade Statistics |
7.1 United States (US) Cosmetics Market Export to Major Countries |
7.2 United States (US) Cosmetics Market Imports from Major Countries |
8 United States (US) Cosmetics Market Key Performance Indicators |
8.1 Social media engagement and influencers' impact on brand awareness |
8.2 Growth in online sales and e-commerce penetration in the cosmetics market |
8.3 Consumer satisfaction and loyalty metrics through surveys and feedback |
8.4 Innovation and new product launches in the market |
8.5 Sustainability practices and initiatives adopted by cosmetics companies |
9 United States (US) Cosmetics Market - Opportunity Assessment |
9.1 United States (US) Cosmetics Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 United States (US) Cosmetics Market Opportunity Assessment, By Category, 2021 & 2031F |
10 United States (US) Cosmetics Market - Competitive Landscape |
10.1 United States (US) Cosmetics Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Cosmetics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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