| Product Code: ETC9964141 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United States continues to be a top destination for diaper imports, with key suppliers including Mexico, China, Canada, Czechia, and Spain dominating the market in 2024. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive Compound Annual Growth Rate (CAGR) of 13.5% from 2020 to 2024 highlights sustained expansion. The notable growth rate of 9.47% from 2023 to 2024 underscores the ongoing demand for diapers in the US market, presenting opportunities for suppliers to capitalize on this trend.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Diaper Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Diaper Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Diaper Market - Industry Life Cycle |
3.4 United States (US) Diaper Market - Porter's Five Forces |
3.5 United States (US) Diaper Market Revenues & Volume Share, By Cloth Diaper Type, 2021 & 2031F |
3.6 United States (US) Diaper Market Revenues & Volume Share, By Disposable Diaper, 2021 & 2031F |
3.7 United States (US) Diaper Market Revenues & Volume Share, By Other Type, 2021 & 2031F |
3.8 United States (US) Diaper Market Revenues & Volume Share, By Demography, 2021 & 2031F |
4 United States (US) Diaper Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing birth rates in the United States |
4.2.2 Growing awareness about hygiene and sanitation |
4.2.3 Rising disposable income leading to higher spending on baby care products |
4.3 Market Restraints |
4.3.1 Competition from cloth diapers and eco-friendly alternatives |
4.3.2 Price sensitivity among consumers |
4.3.3 Regulatory challenges related to product safety and environmental impact |
5 United States (US) Diaper Market Trends |
6 United States (US) Diaper Market, By Types |
6.1 United States (US) Diaper Market, By Cloth Diaper Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Diaper Market Revenues & Volume, By Cloth Diaper Type, 2021- 2031F |
6.1.3 United States (US) Diaper Market Revenues & Volume, By Flat Cloth Diaper, 2021- 2031F |
6.1.4 United States (US) Diaper Market Revenues & Volume, By Fitted Cloth Diper, 2021- 2031F |
6.1.5 United States (US) Diaper Market Revenues & Volume, By Pre-fold Cloth Diaper, 2021- 2031F |
6.1.6 United States (US) Diaper Market Revenues & Volume, By All-in-one Cloth Diaper, 2021- 2031F |
6.1.7 United States (US) Diaper Market Revenues & Volume, By Others, 2021- 2031F |
6.2 United States (US) Diaper Market, By Disposable Diaper |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Diaper Market Revenues & Volume, By Ultra-Absorbent Diaper, 2021- 2031F |
6.2.3 United States (US) Diaper Market Revenues & Volume, By Super-Absorbent Diaper, 2021- 2031F |
6.2.4 United States (US) Diaper Market Revenues & Volume, By Regular Diaper, 2021- 2031F |
6.2.5 United States (US) Diaper Market Revenues & Volume, By Biodegradable Diaper, 2021- 2031F |
6.3 United States (US) Diaper Market, By Other Type |
6.3.1 Overview and Analysis |
6.3.2 United States (US) Diaper Market Revenues & Volume, By Training Diaper, 2021- 2031F |
6.3.3 United States (US) Diaper Market Revenues & Volume, By Swim Pants, 2021- 2031F |
6.4 United States (US) Diaper Market, By Demography |
6.4.1 Overview and Analysis |
6.4.2 United States (US) Diaper Market Revenues & Volume, By Age (Baby Diaper, Adult Diaper), 2021- 2031F |
6.4.3 United States (US) Diaper Market Revenues & Volume, By Gender (Male Diaper, Female Diaper, Common Diaper), 2021- 2031F |
7 United States (US) Diaper Market Import-Export Trade Statistics |
7.1 United States (US) Diaper Market Export to Major Countries |
7.2 United States (US) Diaper Market Imports from Major Countries |
8 United States (US) Diaper Market Key Performance Indicators |
8.1 Average selling price (ASP) of diapers |
8.2 Consumer perception and satisfaction scores |
8.3 Adoption rate of innovative diaper technologies |
8.4 Market penetration in rural areas |
8.5 Brand loyalty and repeat purchase rates |
9 United States (US) Diaper Market - Opportunity Assessment |
9.1 United States (US) Diaper Market Opportunity Assessment, By Cloth Diaper Type, 2021 & 2031F |
9.2 United States (US) Diaper Market Opportunity Assessment, By Disposable Diaper, 2021 & 2031F |
9.3 United States (US) Diaper Market Opportunity Assessment, By Other Type, 2021 & 2031F |
9.4 United States (US) Diaper Market Opportunity Assessment, By Demography, 2021 & 2031F |
10 United States (US) Diaper Market - Competitive Landscape |
10.1 United States (US) Diaper Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Diaper Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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