| Product Code: ETC9968714 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United States continues to be a significant importer of kava root extract, with top exporting countries including China, South Korea, Italy, India, and Metropolitan France in 2024. Despite a negative compound annual growth rate (CAGR) of -3.64% from 2020 to 2024, there was a notable growth rate of 15.52% from 2023 to 2024. The market remains highly concentrated, as indicated by the high Herfindahl-Hirschman Index (HHI) in 2024. This data suggests ongoing interest and demand for kava root extract in the US market, with potential for further growth and diversification in the future.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Kava Root Extract Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Kava Root Extract Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Kava Root Extract Market - Industry Life Cycle |
3.4 United States (US) Kava Root Extract Market - Porter's Five Forces |
3.5 United States (US) Kava Root Extract Market Revenues & Volume Share, By Nature, 2021 & 2031F |
3.6 United States (US) Kava Root Extract Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 United States (US) Kava Root Extract Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
3.8 United States (US) Kava Root Extract Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 United States (US) Kava Root Extract Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing consumer awareness about the health benefits of kava root extract |
4.2.2 Increasing demand for natural and herbal products in the US market |
4.2.3 Rising popularity of alternative medicine practices and products |
4.3 Market Restraints |
4.3.1 Regulatory challenges and restrictions related to the sale and consumption of kava products in the US |
4.3.2 Concerns about potential side effects and interactions with other medications |
4.3.3 Limited scientific research and conclusive evidence on the efficacy and safety of kava root extract |
5 United States (US) Kava Root Extract Market Trends |
6 United States (US) Kava Root Extract Market, By Types |
6.1 United States (US) Kava Root Extract Market, By Nature |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Kava Root Extract Market Revenues & Volume, By Nature, 2021- 2031F |
6.1.3 United States (US) Kava Root Extract Market Revenues & Volume, By Organic, 2021- 2031F |
6.1.4 United States (US) Kava Root Extract Market Revenues & Volume, By Conventional, 2021- 2031F |
6.2 United States (US) Kava Root Extract Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Kava Root Extract Market Revenues & Volume, By Powder Extract, 2021- 2031F |
6.2.3 United States (US) Kava Root Extract Market Revenues & Volume, By Liquid Extract, 2021- 2031F |
6.3 United States (US) Kava Root Extract Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 United States (US) Kava Root Extract Market Revenues & Volume, By Hypermarkets and Supermarkets, 2021- 2031F |
6.3.3 United States (US) Kava Root Extract Market Revenues & Volume, By Drug and Specialty Stores, 2021- 2031F |
6.3.4 United States (US) Kava Root Extract Market Revenues & Volume, By Online Retail, 2021- 2031F |
6.3.5 United States (US) Kava Root Extract Market Revenues & Volume, By Others, 2021- 2031F |
6.4 United States (US) Kava Root Extract Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 United States (US) Kava Root Extract Market Revenues & Volume, By Food and Beverage, 2021- 2031F |
6.4.3 United States (US) Kava Root Extract Market Revenues & Volume, By Cosmetics and Personal Care, 2021- 2031F |
6.4.4 United States (US) Kava Root Extract Market Revenues & Volume, By Pharmaceutical, 2021- 2031F |
6.4.5 United States (US) Kava Root Extract Market Revenues & Volume, By Others, 2021- 2031F |
7 United States (US) Kava Root Extract Market Import-Export Trade Statistics |
7.1 United States (US) Kava Root Extract Market Export to Major Countries |
7.2 United States (US) Kava Root Extract Market Imports from Major Countries |
8 United States (US) Kava Root Extract Market Key Performance Indicators |
8.1 Number of research studies published on the benefits and safety of kava root extract |
8.2 Consumer perception and sentiment towards kava root extract in the US market |
8.3 Adoption rate of kava root extract products by mainstream retailers and e-commerce platforms in the US |
9 United States (US) Kava Root Extract Market - Opportunity Assessment |
9.1 United States (US) Kava Root Extract Market Opportunity Assessment, By Nature, 2021 & 2031F |
9.2 United States (US) Kava Root Extract Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 United States (US) Kava Root Extract Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
9.4 United States (US) Kava Root Extract Market Opportunity Assessment, By Application, 2021 & 2031F |
10 United States (US) Kava Root Extract Market - Competitive Landscape |
10.1 United States (US) Kava Root Extract Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Kava Root Extract Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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