United States (US) Matcha Tea Market (2025-2031) | Outlook, Trends, Value, Growth, Share, Segmentation, Competitive Landscape, Industry, Size & Revenue, Forecast, Analysis, Companies
Market Forecast By Product (Powder, RTD Beverage, Instant Premixes), By Grade (Classic, Ceremonial, Culinary) And Competitive Landscape
| Product Code: ETC9969888 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
United States (US) Matcha Tea Market Top 5 Importing Countries and Market Competition (HHI) Analysis
The United States saw a significant increase in matcha tea import shipments in 2024, with top exporting countries being Canada, China, UK, Sri Lanka, and Japan. The market experienced a shift from low to moderate concentration, indicating increased competition among suppliers. With a steady compound annual growth rate of 4.26% from 2020 to 2024 and a remarkable growth rate of 21.96% in 2024, the matcha tea market in the US is showing promising expansion and attracting diverse sources of quality products.
Key Highlights of the Report:
- United States (US) Matcha Tea Market Outlook
- Market Size of United States (US) Matcha Tea Market, 2024
- Forecast of United States (US) Matcha Tea Market, 2031
- Historical Data and Forecast of United States (US) Matcha Tea Revenues & Volume for the Period 2021- 2031
- United States (US) Matcha Tea Market Trend Evolution
- United States (US) Matcha Tea Market Drivers and Challenges
- United States (US) Matcha Tea Price Trends
- United States (US) Matcha Tea Porter's Five Forces
- United States (US) Matcha Tea Industry Life Cycle
- Historical Data and Forecast of United States (US) Matcha Tea Market Revenues & Volume By Product for the Period 2021- 2031
- Historical Data and Forecast of United States (US) Matcha Tea Market Revenues & Volume By Powder for the Period 2021- 2031
- Historical Data and Forecast of United States (US) Matcha Tea Market Revenues & Volume By RTD Beverage for the Period 2021- 2031
- Historical Data and Forecast of United States (US) Matcha Tea Market Revenues & Volume By Instant Premixes for the Period 2021- 2031
- Historical Data and Forecast of United States (US) Matcha Tea Market Revenues & Volume By Grade for the Period 2021- 2031
- Historical Data and Forecast of United States (US) Matcha Tea Market Revenues & Volume By Classic for the Period 2021- 2031
- Historical Data and Forecast of United States (US) Matcha Tea Market Revenues & Volume By Ceremonial for the Period 2021- 2031
- Historical Data and Forecast of United States (US) Matcha Tea Market Revenues & Volume By Culinary for the Period 2021- 2031
- United States (US) Matcha Tea Import Export Trade Statistics
- Market Opportunity Assessment By Product
- Market Opportunity Assessment By Grade
- United States (US) Matcha Tea Top Companies Market Share
- United States (US) Matcha Tea Competitive Benchmarking By Technical and Operational Parameters
- United States (US) Matcha Tea Company Profiles
- United States (US) Matcha Tea Key Strategic Recommendations
Frequently Asked Questions About the Market Study (FAQs):
6Wresearch actively monitors the United States (US) Matcha Tea Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the United States (US) Matcha Tea Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Matcha Tea Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Matcha Tea Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Matcha Tea Market - Industry Life Cycle |
3.4 United States (US) Matcha Tea Market - Porter's Five Forces |
3.5 United States (US) Matcha Tea Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 United States (US) Matcha Tea Market Revenues & Volume Share, By Grade, 2021 & 2031F |
4 United States (US) Matcha Tea Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of matcha tea |
4.2.2 Growing demand for natural and organic products |
4.2.3 Rising interest in alternative and healthier beverage options |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers due to premium pricing of matcha tea |
4.3.2 Limited availability of high-quality matcha tea products |
4.3.3 Competition from other functional beverages in the market |
5 United States (US) Matcha Tea Market Trends |
6 United States (US) Matcha Tea Market, By Types |
6.1 United States (US) Matcha Tea Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Matcha Tea Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 United States (US) Matcha Tea Market Revenues & Volume, By Powder, 2021- 2031F |
6.1.4 United States (US) Matcha Tea Market Revenues & Volume, By RTD Beverage, 2021- 2031F |
6.1.5 United States (US) Matcha Tea Market Revenues & Volume, By Instant Premixes, 2021- 2031F |
6.2 United States (US) Matcha Tea Market, By Grade |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Matcha Tea Market Revenues & Volume, By Classic, 2021- 2031F |
6.2.3 United States (US) Matcha Tea Market Revenues & Volume, By Ceremonial, 2021- 2031F |
6.2.4 United States (US) Matcha Tea Market Revenues & Volume, By Culinary, 2021- 2031F |
7 United States (US) Matcha Tea Market Import-Export Trade Statistics |
7.1 United States (US) Matcha Tea Market Export to Major Countries |
7.2 United States (US) Matcha Tea Market Imports from Major Countries |
8 United States (US) Matcha Tea Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms related to matcha tea |
8.2 Number of new product launches and innovations in the matcha tea market |
8.3 Growth in the number of specialty tea shops and cafes offering matcha tea on their menu |
9 United States (US) Matcha Tea Market - Opportunity Assessment |
9.1 United States (US) Matcha Tea Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 United States (US) Matcha Tea Market Opportunity Assessment, By Grade, 2021 & 2031F |
10 United States (US) Matcha Tea Market - Competitive Landscape |
10.1 United States (US) Matcha Tea Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Matcha Tea Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential assessment - trade Analytics for 2030
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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