| Product Code: ETC9971785 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, the United States continued to see significant import shipments of oat-based snacks, with top exporting countries including Canada, Mexico, Germany, South Korea, and Thailand. Despite a slight decline in growth rate from 2023 to 2024, the industry maintained a strong Compound Annual Growth Rate (CAGR) of 6.26% over the period from 2020 to 2024. The market displayed a high level of concentration in 2024, as indicated by the Herfindahl-Hirschman Index (HHI). The consistent influx of oat-based snacks from diverse global sources underscores the popularity and demand for these products in the US market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Oat-based Snacks Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Oat-based Snacks Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Oat-based Snacks Market - Industry Life Cycle |
3.4 United States (US) Oat-based Snacks Market - Porter's Five Forces |
3.5 United States (US) Oat-based Snacks Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 United States (US) Oat-based Snacks Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 United States (US) Oat-based Snacks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness towards healthy eating habits |
4.2.2 Rising demand for convenient and on-the-go snack options |
4.2.3 Growing preference for plant-based and gluten-free products |
4.3 Market Restraints |
4.3.1 Fluctuating prices of oats and other raw materials |
4.3.2 Intense competition from other healthy snack alternatives |
4.3.3 Regulatory challenges related to labeling and health claims |
5 United States (US) Oat-based Snacks Market Trends |
6 United States (US) Oat-based Snacks Market, By Types |
6.1 United States (US) Oat-based Snacks Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Oat-based Snacks Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 United States (US) Oat-based Snacks Market Revenues & Volume, By Oat-based bakery and bars, 2021- 2031F |
6.1.4 United States (US) Oat-based Snacks Market Revenues & Volume, By Oat-based savory, 2021- 2031F |
6.2 United States (US) Oat-based Snacks Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Oat-based Snacks Market Revenues & Volume, By Offline, 2021- 2031F |
6.2.3 United States (US) Oat-based Snacks Market Revenues & Volume, By Online, 2021- 2031F |
7 United States (US) Oat-based Snacks Market Import-Export Trade Statistics |
7.1 United States (US) Oat-based Snacks Market Export to Major Countries |
7.2 United States (US) Oat-based Snacks Market Imports from Major Countries |
8 United States (US) Oat-based Snacks Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms |
8.2 Number of new product launches in the oat-based snacks segment |
8.3 Growth in distribution channels for oat-based snacks |
9 United States (US) Oat-based Snacks Market - Opportunity Assessment |
9.1 United States (US) Oat-based Snacks Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 United States (US) Oat-based Snacks Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 United States (US) Oat-based Snacks Market - Competitive Landscape |
10.1 United States (US) Oat-based Snacks Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Oat-based Snacks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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