| Product Code: ETC9979233 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United States saw a significant increase in waffles import shipments in 2024, with top exporting countries including Canada, Metropolitan France, Italy, India, and Belgium. The market remained highly concentrated, with a high Herfindahl-Hirschman Index (HHI) indicating a strong dominance of these key players. The compound annual growth rate (CAGR) from 2020 to 2024 was robust at 18.19%, showcasing a thriving market. Moreover, the growth rate from 2023 to 2024 stood at an impressive 11.2%, suggesting continued momentum in waffles imports into the USA.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Waffles Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Waffles Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Waffles Market - Industry Life Cycle |
3.4 United States (US) Waffles Market - Porter's Five Forces |
3.5 United States (US) Waffles Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 United States (US) Waffles Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 United States (US) Waffles Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer demand for convenient breakfast options |
4.2.2 Growing popularity of waffle-based dishes in restaurants and cafes |
4.2.3 Innovation in flavors and toppings in the waffles market |
4.3 Market Restraints |
4.3.1 Health concerns related to high sugar and calorie content in waffles |
4.3.2 Intense competition from other breakfast options like pancakes, cereal, and smoothie bowls |
4.3.3 Fluctuating prices of key ingredients such as flour, eggs, and dairy products |
5 United States (US) Waffles Market Trends |
6 United States (US) Waffles Market, By Types |
6.1 United States (US) Waffles Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Waffles Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 United States (US) Waffles Market Revenues & Volume, By Traditional Waffle (Homestyle Waffle), 2021- 2031F |
6.1.4 United States (US) Waffles Market Revenues & Volume, By Flavored Waffle, 2021- 2031F |
6.2 United States (US) Waffles Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Waffles Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.2.3 United States (US) Waffles Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 United States (US) Waffles Market Revenues & Volume, By Specialist Retailers, 2021- 2031F |
6.2.5 United States (US) Waffles Market Revenues & Volume, By Online Retailers, 2021- 2031F |
7 United States (US) Waffles Market Import-Export Trade Statistics |
7.1 United States (US) Waffles Market Export to Major Countries |
7.2 United States (US) Waffles Market Imports from Major Countries |
8 United States (US) Waffles Market Key Performance Indicators |
8.1 Number of new waffle product launches in the market |
8.2 Growth in the number of waffle-focused food establishments |
8.3 Consumer sentiment and engagement on social media platforms regarding waffles |
9 United States (US) Waffles Market - Opportunity Assessment |
9.1 United States (US) Waffles Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 United States (US) Waffles Market Opportunity Assessment, By Application, 2021 & 2031F |
10 United States (US) Waffles Market - Competitive Landscape |
10.1 United States (US) Waffles Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Waffles Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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