| Product Code: ETC10066745 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Ad Tech Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Ad Tech Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Ad Tech Market - Industry Life Cycle |
3.4 Vietnam Ad Tech Market - Porter's Five Forces |
3.5 Vietnam Ad Tech Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.6 Vietnam Ad Tech Market Revenues & Volume Share, By Ad format, 2021 & 2031F |
3.7 Vietnam Ad Tech Market Revenues & Volume Share, By Device Platforms, 2021 & 2031F |
3.8 Vietnam Ad Tech Market Revenues & Volume Share, By End-user Industries, 2021 & 2031F |
4 Vietnam Ad Tech Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration rate in Vietnam |
4.2.2 Growth of digital advertising spending in the region |
4.2.3 Rise in demand for targeted and personalized advertising solutions |
4.3 Market Restraints |
4.3.1 Lack of skilled ad tech professionals in Vietnam |
4.3.2 Data privacy concerns impacting ad tech adoption |
4.3.3 Competition from global ad tech companies with established presence in the market |
5 Vietnam Ad Tech Market Trends |
6 Vietnam Ad Tech Market, By Types |
6.1 Vietnam Ad Tech Market, By Platform |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Ad Tech Market Revenues & Volume, By Platform, 2021- 2031F |
6.1.3 Vietnam Ad Tech Market Revenues & Volume, By Supply Side Platform (SSP), 2021- 2031F |
6.1.4 Vietnam Ad Tech Market Revenues & Volume, By Demand Side Platform (DSP), 2021- 2031F |
6.1.5 Vietnam Ad Tech Market Revenues & Volume, By Ad Exchange, 2021- 2031F |
6.1.6 Vietnam Ad Tech Market Revenues & Volume, By Data Management, 2021- 2031F |
6.2 Vietnam Ad Tech Market, By Ad format |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Ad Tech Market Revenues & Volume, By Video Advertising, 2021- 2031F |
6.2.3 Vietnam Ad Tech Market Revenues & Volume, By Social Media, 2021- 2031F |
6.2.4 Vietnam Ad Tech Market Revenues & Volume, By Search Advertising, 2021- 2031F |
6.2.5 Vietnam Ad Tech Market Revenues & Volume, By Email, 2021- 2031F |
6.3 Vietnam Ad Tech Market, By Device Platforms |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Ad Tech Market Revenues & Volume, By Desktop, 2021- 2031F |
6.3.3 Vietnam Ad Tech Market Revenues & Volume, By Mobile Devices and Smartphones, 2021- 2031F |
6.3.4 Vietnam Ad Tech Market Revenues & Volume, By Other Device Platforms, 2021- 2031F |
6.4 Vietnam Ad Tech Market, By End-user Industries |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Ad Tech Market Revenues & Volume, By Retail and E-Commerce, 2021- 2031F |
6.4.3 Vietnam Ad Tech Market Revenues & Volume, By Healthcare, 2021- 2031F |
6.4.4 Vietnam Ad Tech Market Revenues & Volume, By BFSI Services (Hospitality, Tourism, Legal Services), 2021- 2031F |
6.4.5 Vietnam Ad Tech Market Revenues & Volume, By Telecommunications, 2021- 2031F |
7 Vietnam Ad Tech Market Import-Export Trade Statistics |
7.1 Vietnam Ad Tech Market Export to Major Countries |
7.2 Vietnam Ad Tech Market Imports from Major Countries |
8 Vietnam Ad Tech Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for ad tech platforms in Vietnam |
8.2 Click-through rates (CTR) for digital ads in the market |
8.3 Adoption rate of programmatic advertising technologies in the region |
9 Vietnam Ad Tech Market - Opportunity Assessment |
9.1 Vietnam Ad Tech Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.2 Vietnam Ad Tech Market Opportunity Assessment, By Ad format, 2021 & 2031F |
9.3 Vietnam Ad Tech Market Opportunity Assessment, By Device Platforms, 2021 & 2031F |
9.4 Vietnam Ad Tech Market Opportunity Assessment, By End-user Industries, 2021 & 2031F |
10 Vietnam Ad Tech Market - Competitive Landscape |
10.1 Vietnam Ad Tech Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Ad Tech Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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