Vietnam Craft Beer Market (2026-2032) | Value, Competitive Landscape, Outlook, Forecast, Segmentation, Size & Revenue, Industry, Companies, Trends, Analysis, Growth, Share

Vietnam Craft Beer Market Growth Rate

According to 6Wresearch internal database and industry insights, the Vietnam Craft Beer Market is projected to grow at a compound annual growth rate (CAGR) of 9.2% during the forecast period (2026-2032).

Five-Year Growth Trajectory of the Vietnam Craft Beer Market with Core Drivers

Below mentioned is the evaluation of year-wise growth rate along with key growth drivers:

Topics Covered in the Vietnam Craft Beer Market Report

The Vietnam Craft Beer Market report thoroughly covers the market by Type and Distribution Channel. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which help stakeholders devise and align their market strategies according to the current and future market dynamics.

Vietnam Craft Beer Market Highlights

Vietnam Craft Beer Market Synopsis

Vietnam Craft Beer Market is anticipated to witness strong growth due to an evolving preference for craft beer over mass-produced alternatives, rising disposable incomes, and a growing culture of craft beer consumption in urban centres. As the unique taste and quality of craft beers become more and more recognized by the general public, some of the existing market will be taken over by the debut of new craft breweries. Besides that, local government measures to support the local beverage industry, plus the greater presence of craft beer in eateries, pubs and specialty stores, are all helping the market to expand.

Evaluation of Growth Drivers in the Vietnam Craft Beer Market

Below mentioned are some prominent drivers and their influence on the market dynamics:

Vietnam Craft Beer Treatment Market is expected to grow at the CAGR of 9.2% during the forecast period of 2026-2032. The main driver for growth in the Vietnam Craft Beer Market is the increasing popularity of the craft brewery culture where more and more people crave one, of, a, kind beverages made locally. The rise in disposable incomes has allowed consumers to spend more on premium products, thus igniting the demand for craft beer. Also, among other things, the government has provided the local craft sector with tax incentives, eased via licensing, and offered direct support to local breweries; hence, the growth of the sector is wildly attributable to these initiatives. Such steps not only invigorate the local production of goods but at the same time, small craft breweries are given the market access opportunities easily. The market is set for a continuous upward trend in line with the lover magnification for craft beer and the ongoing assistance from the government.

Evaluation of Restraints in the Vietnam Craft Beer Market

Below mentioned are some major restraints and their influence on the market dynamics:

Vietnam Craft Beer Treatment Market Challenges

Vietnam Craft Beer Market still has a growth potential, but at the same time is facing multiple challenges, among which are the limited awareness in the countryside, regulatory hurdles, and high production costs. The challenge from the mass-produced beer, on the other hand, is still a major concern in the fight for market share, as the majority of consumers are still opting for the familiar and cheap products. Moreover, distribution-related problems have also been a stumbling block for craft beer producers in their effort to expand the market and provide a consistent product supply. Thus, although the demand in the city is increasing due to these barriers to access and consistent quality, these are still major limitations that slow down the market's full potential and limit the penetration of craft beer into less urbanised areas.

Vietnam Craft Beer Treatment Market Trends

Key trends evaluating the landscape of the Vietnam Craft Beer Market are:

• Rise of Microbreweries: The growing trend of opening microbreweries in major cities is allowing consumers to access freshly brewed beers with unique flavors.
• Premiumization of Alcoholic Beverages: With increasing disposable income, consumers are demanding high-quality, craft beers that offer distinct flavors and brewing styles.
• Government Support for Craft Beer Producers: The Vietnamese government is providing tax incentives and subsidies to support local breweries, which is driving market growth.
• Focus on Low-Alcohol Beers: Health-conscious consumers are shifting towards low-alcohol craft beers that offer lower calorie counts while maintaining flavor.

Investment Opportunities in the Vietnam Craft Beer Market

Some prominent investment opportunities in the Vietnam Craft Beer Market include:

• Opening of Microbreweries: Investment in setting up microbreweries in key urban locations to cater to the growing demand for fresh, locally brewed beers.
• Craft Beer Distribution Networks: Building effective distribution networks for craft beer to be accessible in on, trade and off, trade channels nationwide.
• Introducing low-alcohol craft beers: Leveraging the trend of health-conscious alcoholic beverage consumers by releasing low alcohol craft beer options.
• Craft Beer Export: Opening up the craft beer industry to foreign markets by concentrating on exporting unique, top-quality Vietnamese craft beers.

Top 5 Leading Players in the Vietnam Craft Beer Market

Some leading players operating in the Vietnam Craft Beer Market include:

1. Bia Craft

Bia Craft specializes in producing a wide range of locally brewed craft beers, focusing on traditional brewing methods and offering unique, high-quality flavors. Their commitment to craftsmanship has made them a key player in Vietnam's craft beer sector.

2. The Hanoi Beer Corporation

The Hanoi Beer Corporation has been a significant force in Vietnam’s brewing industry for decades, now diversifying into the craft beer segment with a portfolio that includes innovative, locally crafted brews for the discerning consumer.

3. Saigon Beer

Saigon Beer, one of the leading beer producers in Vietnam, has expanded its product offerings by adding craft beer to its portfolio, targeting the growing demand for premium, distinctive brews among local and international consumers.

4. Pasteur Street Brewing Company

Pasteur Street Brewing Company is known for its innovative craft beers, blending local ingredients with international brewing techniques. Their focus on high-quality products has earned them a strong reputation in Vietnam's expanding craft beer market.

5. Heart of Darkness Brewery

Heart of Darkness Brewery has quickly established itself as a creative force in Vietnam’s craft beer scene, known for its bold and award-winning brews that blend unique flavors with high-quality ingredients.

Government Regulations Introduced in the Vietnam Craft Beer Market

According to Vietnamese Government Data, to enhance and formalise the craft beer landscape nationally, and at the same time, to encourage domestic production and responsible consumption, various regulatory measures have been implemented. After a series of permitting licensing measures, the Ministry of Industry and Trade continues to focus its attention on small and medium-scale breweries. It has, thus, facilitated easy market access for microbreweries and brewpubs by reducing the time of licensing, along with the necessary procedures. Besides, a preferential tax regime and the exemption of excise duties on local craft beer have been laid out to help small producers and thus level the playing field against mass-produced alternatives. Furthermore, the government has led the export-oriented policy brigade by way of providing incentives to craft beer manufacturers who comply with the quality and labelling standards. This initiative not only promotes Vietnam's image in the international premium beer markets but also serves as a pillar for the long-term sustainability of the industry.

Future Insights of the Vietnam Craft Beer Market

The outlook for the Vietnam Craft Beer Industry is still very positive. The main factors contributing to this optimistic view are changes in consumer tastes, the increase in disposable incomes, and a higher consumption level of premium and artisanal beverages. Due to urbanisation and changes in the lifestyle of the younger generation, these consumers will, most likely, become more experimental with different beer styles, flavours, and use local ingredients in the beers. Further investment in microbreweries, tasting rooms, and brand storytelling will, without a doubt, enhance the consumer interaction and loyalty aspect. In addition to this, higher-quality cold chain logistics and more availability through both on-trade and off-trade channels will, most probably, lead to an improvement in the market penetration. In addition to this, with the Vietnam Craft Beer Market becoming more and more product differentiated, focusing on sustainability, and quality, driven brewing practices, it is expected to have steady growth and innovation in this market over the next few years.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories:

Ales to dominate the Market- By Type

According to Ekta, Senior Research Analyst, 6Wresearch, Ales are expected to dominate due to their diverse flavor profiles and strong consumer preference for this category. With the rise in demand for distinctive beers brewed locally, among other things, Ales have the advantage of offering a wide variety of flavors from light and refreshing to rich and complex. Due to this, the Ales are liked by not only the local consumers but also international craft beer lovers. Besides, Ales provide the brewers with the liberty to try fresh ingredients and brewing methods which further increases their attractiveness, Vietnam Craft Beer Market share, and contributes to Vietnam Craft Beer Market growth.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2022 to 2025.
• Base Year: 2025.
• Forecast Data until 2032.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Vietnam Craft Beer Market Outlook
• Market Size of Vietnam Craft Beer Market, 2025
• Forecast of Vietnam Craft Beer Market, 2032
• Historical Data and Forecast of Vietnam Craft Beer Revenues & Volume for the Period 2022- 2032
• Vietnam Craft Beer Market Trend Evolution
• Vietnam Craft Beer Market Drivers and Challenges
• Vietnam Craft Beer Price Trends
• Vietnam Craft Beer Porter's Five Forces
• Vietnam Craft Beer Industry Life Cycle
• Historical Data and Forecast of Vietnam Craft Beer Market Revenues & Volume By Type for the Period 2022- 2032
• Historical Data and Forecast of Vietnam Craft Beer Market Revenues & Volume By Ales for the Period 2022- 2032
• Historical Data and Forecast of Vietnam Craft Beer Market Revenues & Volume By Pilsners and Pale Lagers for the Period 2022- 2032
• Historical Data and Forecast of Vietnam Craft Beer Market Revenues & Volume By Specialty Beers for the Period 2022- 2032
• Historical Data and Forecast of Vietnam Craft Beer Market Revenues & Volume By Others for the Period 2022- 2032
• Historical Data and Forecast of Vietnam Craft Beer Market Revenues & Volume By Distibution Channel for the Period 2022- 2032
• Historical Data and Forecast of Vietnam Craft Beer Market Revenues & Volume By On-Trade for the Period 2022- 2032
• Historical Data and Forecast of Vietnam Craft Beer Market Revenues & Volume By Off-Trade for the Period 2022- 2032
• Vietnam Craft Beer Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Distibution Channel
• Vietnam Craft Beer Top Companies Market Share
• Vietnam Craft Beer Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Craft Beer Company Profiles
• Vietnam Craft Beer Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Type

• Ales
• Pilsners and Pale Lagers
• Specialty Beers
• Others

By Distribution Channel

• On-Trade
• Off-Trade