| Product Code: ETC10071805 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Cross-border B2C E-commerce Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Cross-border B2C E-commerce Market - Industry Life Cycle |
3.4 Vietnam Cross-border B2C E-commerce Market - Porter's Five Forces |
3.5 Vietnam Cross-border B2C E-commerce Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.6 Vietnam Cross-border B2C E-commerce Market Revenues & Volume Share, By Offering, 2021 & 2031F |
3.7 Vietnam Cross-border B2C E-commerce Market Revenues & Volume Share, By Payment Method, 2021 & 2031F |
3.8 Vietnam Cross-border B2C E-commerce Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Vietnam Cross-border B2C E-commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Vietnam |
4.2.2 Growing middle-class population with higher disposable income |
4.2.3 Rising demand for international products and brands in Vietnam |
4.2.4 Government support and initiatives to promote cross-border e-commerce |
4.2.5 Improvement in logistics and infrastructure supporting cross-border e-commerce |
4.3 Market Restraints |
4.3.1 Limited payment options and concerns about online payment security |
4.3.2 Language and cultural barriers for foreign sellers targeting the Vietnamese market |
4.3.3 Customs and import regulations affecting the efficiency of cross-border e-commerce |
4.3.4 Competition from local e-commerce platforms and traditional retail stores |
4.3.5 Challenges in establishing trust and credibility with cross-border e-commerce transactions |
5 Vietnam Cross-border B2C E-commerce Market Trends |
6 Vietnam Cross-border B2C E-commerce Market, By Types |
6.1 Vietnam Cross-border B2C E-commerce Market, By Category |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Category, 2021- 2031F |
6.1.3 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Apparel and Accessories, 2021- 2031F |
6.1.4 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Personal Care and Beauty, 2021- 2031F |
6.1.5 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Entertainment and Education, 2021- 2031F |
6.1.6 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Healthcare and Nutrition, 2021- 2031F |
6.1.7 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Food and Beverage, 2021- 2031F |
6.1.8 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Vietnam Cross-border B2C E-commerce Market, By Offering |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Assorted Brand, 2021- 2031F |
6.2.3 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By In-House Brands, 2021- 2031F |
6.3 Vietnam Cross-border B2C E-commerce Market, By Payment Method |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Digital Wallets, 2021- 2031F |
6.3.3 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Internet Banking, 2021- 2031F |
6.3.4 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Credit/Debit Cards, 2021- 2031F |
6.3.5 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Vietnam Cross-border B2C E-commerce Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Adults, 2021- 2031F |
6.4.3 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Teenagers/Millennial, 2021- 2031F |
6.4.4 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Senior Citizens, 2021- 2031F |
6.4.5 Vietnam Cross-border B2C E-commerce Market Revenues & Volume, By Others, 2021- 2031F |
7 Vietnam Cross-border B2C E-commerce Market Import-Export Trade Statistics |
7.1 Vietnam Cross-border B2C E-commerce Market Export to Major Countries |
7.2 Vietnam Cross-border B2C E-commerce Market Imports from Major Countries |
8 Vietnam Cross-border B2C E-commerce Market Key Performance Indicators |
8.1 Average order value (AOV) of cross-border transactions |
8.2 Conversion rate of Vietnamese visitors on cross-border e-commerce websites |
8.3 Customer satisfaction score for cross-border purchases |
8.4 Percentage of repeat customers in cross-border e-commerce |
8.5 Average delivery time for cross-border orders |
9 Vietnam Cross-border B2C E-commerce Market - Opportunity Assessment |
9.1 Vietnam Cross-border B2C E-commerce Market Opportunity Assessment, By Category, 2021 & 2031F |
9.2 Vietnam Cross-border B2C E-commerce Market Opportunity Assessment, By Offering, 2021 & 2031F |
9.3 Vietnam Cross-border B2C E-commerce Market Opportunity Assessment, By Payment Method, 2021 & 2031F |
9.4 Vietnam Cross-border B2C E-commerce Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Vietnam Cross-border B2C E-commerce Market - Competitive Landscape |
10.1 Vietnam Cross-border B2C E-commerce Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Cross-border B2C E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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