Product Code: ETC073369 | Publication Date: Aug 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Vietnam makeup remover market has been experiencing notable growth, driven by the country`s increasing beauty and personal care industry. Makeup removers are essential products used to cleanse the skin and remove makeup residues, dirt, and impurities. As Vietnam economy grows, there has been a rising interest in skincare and beauty products, leading to a higher demand for makeup removers. The market`s expansion is further supported by changing consumer lifestyles, the influence of social media, and the growing awareness of skincare hygiene and routines.
Several key drivers have contributed to the growth of the makeup remover market in Vietnam. Firstly, the influence of beauty trends and the popularity of makeup products among young consumers have led to an increased adoption of makeup removers. As more people embrace makeup as a form of self-expression, there is a greater need for effective and gentle makeup removers to ensure proper skincare. Secondly, the rise of e-commerce and online beauty platforms has facilitated easy access to a wide range of makeup remover brands, making it convenient for consumers to discover and purchase products.
Despite its notable growth, the Vietnam makeup remover market faces certain challenges. One of the primary concerns is the availability of counterfeit and low-quality products in the market. Fake makeup removers may not effectively remove makeup or contain harmful ingredients that can irritate the skin. Consumer education and awareness about authentic and safe products are crucial to ensure customer satisfaction and skin health. Additionally, with the increasing competition in the beauty industry, makeup remover brands need to differentiate their products and offer innovative solutions to cater to specific skincare needs.
The Covid-19 pandemic had a significant impact on the Vietnam makeup remover market. With restrictions on social gatherings and work-from-home arrangements, there was a temporary decline in the use of makeup and makeup removers. Many consumers adopted minimal or natural makeup looks during lockdowns, reducing the immediate demand for makeup remover products. Additionally, disruptions in supply chains and logistics affected the availability and delivery of beauty products, including makeup removers.However, as the country gradually recovered from the pandemic and economic activities resumed, the makeup remover market witnessed a resurgence. With the reopening of businesses and social events, there was a renewed interest in makeup products and skincare routines. The emphasis on hygiene and self-care further drove the demand for effective makeup removers to maintain clean and healthy skin. Online beauty platforms and contactless shopping options also facilitated the accessibility of makeup remover products during the pandemic.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Makeup Remover Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Makeup Remover Market Revenues & Volume, 2020 & 2027F |
3.3 Vietnam Makeup Remover Market - Industry Life Cycle |
3.4 Vietnam Makeup Remover Market - Porter's Five Forces |
3.5 Vietnam Makeup Remover Market Revenues & Volume Share, By Product Type, 2020 & 2027F |
3.6 Vietnam Makeup Remover Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F |
4 Vietnam Makeup Remover Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Makeup Remover Market Trends |
6 Vietnam Makeup Remover Market, By Types |
6.1 Vietnam Makeup Remover Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Makeup Remover Market Revenues & Volume, By Product Type, 2018 - 2027F |
6.1.3 Vietnam Makeup Remover Market Revenues & Volume, By Liquid, 2018 - 2027F |
6.1.4 Vietnam Makeup Remover Market Revenues & Volume, By Lotion / Cream, 2018 - 2027F |
6.1.5 Vietnam Makeup Remover Market Revenues & Volume, By Wipes, 2018 - 2027F |
6.2 Vietnam Makeup Remover Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Makeup Remover Market Revenues & Volume, By Online, 2018 - 2027F |
6.2.3 Vietnam Makeup Remover Market Revenues & Volume, By Offline, 2018 - 2027F |
7 Vietnam Makeup Remover Market Import-Export Trade Statistics |
7.1 Vietnam Makeup Remover Market Export to Major Countries |
7.2 Vietnam Makeup Remover Market Imports from Major Countries |
8 Vietnam Makeup Remover Market Key Performance Indicators |
9 Vietnam Makeup Remover Market - Opportunity Assessment |
9.1 Vietnam Makeup Remover Market Opportunity Assessment, By Product Type, 2020 & 2027F |
9.2 Vietnam Makeup Remover Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F |
10 Vietnam Makeup Remover Market - Competitive Landscape |
10.1 Vietnam Makeup Remover Market Revenue Share, By Companies, 2020 |
10.2 Vietnam Makeup Remover Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |