Vietnam Retail E Commerce Market (2025-2031) | Consumer Insights, Forecast, Supply, Share, Investment Trends, Opportunities, Growth, Segments, Strategy, Restraints, Competition, Industry, Size, Competitive, Revenue, Outlook, Strategic Insights, Drivers, Value, Trends, Pricing Analysis, Segmentation, Challenges, Demand, Analysis, Companies

Name: Vietnam Retail E Commerce Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy
Keywords: Retail E Commerce Market, Vietnam Retail E Commerce Market, Vietnam Retail E Commerce Market Revenues, Vietnam Retail E Commerce Market Share, Vietnam Retail E Commerce Market Size, Vietnam Retail E Commerce Market Outlook, Vietnam Retail E Commerce Market Report, Vietnam Retail E Commerce Market Competition, Vietnam Retail E Commerce Market Overview, Vietnam Retail E Commerce Market Trends, Vietnam Retail E Commerce Market Forecast

Market Forecast By Type (B2C (Business to Consumer), B2B (Business to Business), C2C (Consumer to Consumer)), By Platform (Shopify, Magento, Alibaba, Amazon Business, eBay, Etsy), By Function (Online Retail, Wholesale Trading, Second-Hand Selling), By End Use (Fashion, Electronics, Small Businesses) And Competitive Landscape

Product Code: ETC10436852	Publication Date: Apr 2025	Updated Date: Aug 2025	Product Type: Market Research Report
Publisher: 6Wresearch	Author: Bhawna Singh	No. of Pages: 65	No. of Figures: 34	No. of Tables: 19

Key Highlights of the Report:

Vietnam Retail E Commerce Market Outlook
Market Size of Vietnam Retail E Commerce Market,2024
Forecast of Vietnam Retail E Commerce Market, 2031
Historical Data and Forecast of Vietnam Retail E Commerce Revenues & Volume for the Period 2021-2031
Vietnam Retail E Commerce Market Trend Evolution
Vietnam Retail E Commerce Market Drivers and Challenges
Vietnam Retail E Commerce Price Trends
Vietnam Retail E Commerce Porter's Five Forces
Vietnam Retail E Commerce Industry Life Cycle
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By Type for the Period 2021-2031
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By B2C (Business to Consumer) for the Period 2021-2031
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By B2B (Business to Business) for the Period 2021-2031
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By C2C (Consumer to Consumer) for the Period 2021-2031
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By Platform for the Period 2021-2031
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By Shopify, Magento for the Period 2021-2031
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By Alibaba, Amazon Business for the Period 2021-2031
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By eBay, Etsy for the Period 2021-2031
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By Function for the Period 2021-2031
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By Online Retail for the Period 2021-2031
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By Wholesale Trading for the Period 2021-2031
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By Second-Hand Selling for the Period 2021-2031
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By End Use for the Period 2021-2031
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By Fashion for the Period 2021-2031
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By Electronics for the Period 2021-2031
Historical Data and Forecast of Vietnam Retail E Commerce Market Revenues & Volume By Small Businesses for the Period 2021-2031
Vietnam Retail E Commerce Import Export Trade Statistics
Market Opportunity Assessment By Type
Market Opportunity Assessment By Platform
Market Opportunity Assessment By Function
Market Opportunity Assessment By End Use
Vietnam Retail E Commerce Top Companies Market Share
Vietnam Retail E Commerce Competitive Benchmarking By Technical and Operational Parameters
Vietnam Retail E Commerce Company Profiles
Vietnam Retail E Commerce Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Retail E Commerce Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Retail E Commerce Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam Retail E Commerce Market - Industry Life Cycle

3.4 Vietnam Retail E Commerce Market - Porter's Five Forces

3.5 Vietnam Retail E Commerce Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Vietnam Retail E Commerce Market Revenues & Volume Share, By Platform, 2021 & 2031F

3.7 Vietnam Retail E Commerce Market Revenues & Volume Share, By Function, 2021 & 2031F

3.8 Vietnam Retail E Commerce Market Revenues & Volume Share, By End Use, 2021 & 2031F

4 Vietnam Retail E Commerce Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing internet penetration and smartphone usage in Vietnam

4.2.2 Growing middle-class population with higher disposable income

4.2.3 Rising consumer preference for online shopping convenience and variety of products

4.3 Market Restraints

4.3.1 Limited digital payment infrastructure and concerns around security

4.3.2 Inadequate logistics and last-mile delivery infrastructure

4.3.3 Lack of trust in online shopping platforms and concerns about product quality

5 Vietnam Retail E Commerce Market Trends

6 Vietnam Retail E Commerce Market, By Types

6.1 Vietnam Retail E Commerce Market, By Type

6.1.1 Overview and Analysis

6.1.2 Vietnam Retail E Commerce Market Revenues & Volume, By Type, 2021 - 2031F

6.1.3 Vietnam Retail E Commerce Market Revenues & Volume, By B2C (Business to Consumer), 2021 - 2031F

6.1.4 Vietnam Retail E Commerce Market Revenues & Volume, By B2B (Business to Business), 2021 - 2031F

6.1.5 Vietnam Retail E Commerce Market Revenues & Volume, By C2C (Consumer to Consumer), 2021 - 2031F

6.2 Vietnam Retail E Commerce Market, By Platform

6.2.1 Overview and Analysis

6.2.2 Vietnam Retail E Commerce Market Revenues & Volume, By Shopify, Magento, 2021 - 2031F

6.2.3 Vietnam Retail E Commerce Market Revenues & Volume, By Alibaba, Amazon Business, 2021 - 2031F

6.2.4 Vietnam Retail E Commerce Market Revenues & Volume, By eBay, Etsy, 2021 - 2031F

6.3 Vietnam Retail E Commerce Market, By Function

6.3.1 Overview and Analysis

6.3.2 Vietnam Retail E Commerce Market Revenues & Volume, By Online Retail, 2021 - 2031F

6.3.3 Vietnam Retail E Commerce Market Revenues & Volume, By Wholesale Trading, 2021 - 2031F

6.3.4 Vietnam Retail E Commerce Market Revenues & Volume, By Second-Hand Selling, 2021 - 2031F

6.4 Vietnam Retail E Commerce Market, By End Use

6.4.1 Overview and Analysis

6.4.2 Vietnam Retail E Commerce Market Revenues & Volume, By Fashion, 2021 - 2031F

6.4.3 Vietnam Retail E Commerce Market Revenues & Volume, By Electronics, 2021 - 2031F

6.4.4 Vietnam Retail E Commerce Market Revenues & Volume, By Small Businesses, 2021 - 2031F

7 Vietnam Retail E Commerce Market Import-Export Trade Statistics

7.1 Vietnam Retail E Commerce Market Export to Major Countries

7.2 Vietnam Retail E Commerce Market Imports from Major Countries

8 Vietnam Retail E Commerce Market Key Performance Indicators

8.1 Average order value (AOV) growth rate

8.2 Customer acquisition cost (CAC) trend

8.3 Repeat purchase rate (RPR) trend

8.4 Average website/app session duration

8.5 Customer satisfaction score (CSS)

9 Vietnam Retail E Commerce Market - Opportunity Assessment

9.1 Vietnam Retail E Commerce Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Vietnam Retail E Commerce Market Opportunity Assessment, By Platform, 2021 & 2031F

9.3 Vietnam Retail E Commerce Market Opportunity Assessment, By Function, 2021 & 2031F

9.4 Vietnam Retail E Commerce Market Opportunity Assessment, By End Use, 2021 & 2031F

10 Vietnam Retail E Commerce Market - Competitive Landscape

10.1 Vietnam Retail E Commerce Market Revenue Share, By Companies, 2024

10.2 Vietnam Retail E Commerce Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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