Market Forecast By Vehicle Type (Two Wheeler, Passenger Car), By Booking Type (Online, Offline), By End-Use (Personal, Commercial) And Competitive Landscape
| Product Code: ETC10083656 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
According to 6Wresearch internal database and industry insights, the Vietnam Ride Hailing Market is projected to grow at a compound annual growth rate (CAGR) of 8.9% during the forecast period (2026-2032).
Below mentioned are the evaluation of years-wise growth rate along with key growth drivers:
| Year | Est. Annual Growth (%) | Growth Drivers |
| 2021 | 4.6% | Rising smartphone penetration and urban commuter demand |
| 2022 | 540.00% | Expansion of app-based ride platforms across major cities |
| 2023 | 630.00% | Increasing affordability of two-wheeler ride services |
| 2024 | 7.2% | Growth in cashless payments and digital wallets |
| 2025 | 8.4% | Government support for digital mobility and smart transport |
The Vietnam Ride Hailing Market report thoroughly covers the market by Vehicle Type, Booking Type and End-Use. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which help stakeholders devise and align their market strategies according to the current and future market dynamics.
| Report Name | Vietnam Ride Hailing Market |
| Forecast Period | 2026–2032 |
| CAGR | 8.90% |
| Growing Sector | Two-Wheeler |
Vietnam Ride Hailing Market is anticipated to register strong expansion supported by rapid urbanisation, rising dependence on app-based transportation, and increasing preference for cost-effective commuting options among young professionals. The greater use of smartphones, the rapidly growing digital payment system, and a burgeoning increase in major city congestion has created the perfect environment for shared mobile services to expand. With aggressive growth in the platforms, incentive programs for drivers, and increasing acceptance of two-wheeled taxis, the combined effect will allow for even greater penetration into the market across the country.
Below mentioned are some prominent drivers and their influence to the market dynamics:
| Drivers | Primary Segments Affected | Why it Matters (Evidence) |
| Rising Urban Population | Two Wheeler, Passenger Car | Dense cities increase reliance on ride-hailing for daily commuting |
| High Smartphone Penetration | Online Booking, Personal | App accessibility boosts user adoption across age groups |
| Growth of Digital Payments | Online Booking, Commercial | E-wallets simplify transactions and improve user convenience |
| Expansion of Platform Networks | All Segments | Wider geographic coverage improves service availability |
| Traffic Congestion Issues | Two Wheeler, Personal | Two-wheelers offer faster mobility in congested areas |
Vietnam Ride Hailing Market is expected to grow at the CAGR of 8.9% during the forecast period of 2026-2032. Growth is supported by increasing urban mobility needs, rising preference for affordable transportation, and continuous digital infrastructure upgrades. The presence of strong ride-hailing platforms, coupled with favourable regulatory developments and growing driver participation, is further strengthening the long-term market outlook across both personal and commercial usage segments.
Below mentioned are some major restraints and their influence to the market dynamics:
| Restraints | Primary Segments Affected | What This Means (Evidence) |
| Regulatory Uncertainty | All Segments | Changing transport regulations create compliance challenges |
| Driver Supply Volatility | Two Wheeler, Passenger Car | High turnover affects service reliability |
| Price Sensitivity | Personal, Online | Users switch platforms based on fare fluctuations |
| Infrastructure Limitations | Passenger Car | Limited parking and road capacity restrict service efficiency |
| Platform Competition | All Segments | Intense competition pressures margins |
Irrespective of rapid expansion, the Vietnam Ride Hailing Market faces challenges, including regulatory ambiguity, high competition among platforms, and fluctuating driver availability. Additionally, maintaining service quality amid aggressive pricing strategies, managing urban congestion constraints, and balancing profitability with rider affordability remain critical concerns. These challenges necessitate continuous platform optimisation, regulatory coordination, and sustainable driver engagement models to ensure consistent, long-term market performance.
Several notable trends are currently influencing the direction and evolution of the Vietnam Ride Hailing Market, including:
Notable investment avenues emerging across the Vietnam Ride Hailing Market include:
Here are a few prominent companies actively shaping and operating within the Vietnam Ride Hailing Market:
| Company Name | Grab Holdings Ltd. |
| Headquarters | Singapore |
| Established | 2012 |
| Website | Click Here |
Grab dominates Vietnam’s ride-hailing ecosystem through its extensive two-wheeler network and integrated digital services platform.
| Company Name | Be Group JSC |
| Headquarters | Hanoi, Vietnam |
| Established | 2018 |
| Website | Click Here |
Be focuses on localized ride-hailing solutions with competitive pricing and strong domestic market understanding.
| Company Name | Gojek |
| Headquarters | Jakarta, Indonesia |
| Established | 2010 |
| Website | Click Here |
Gojek offers app-based two-wheeler rides and leverages its super-app ecosystem to strengthen mobility services.
| Company Name | FastGo |
| Headquarters | Hanoi, Vietnam |
| Established | 2018 |
| Website | - |
FastGo emphasizes local partnerships and passenger car ride services across urban Vietnam.
| Company Name | Xanh SM |
| Headquarters | Hanoi, Vietnam |
| Established | 2023 |
| Website | Click Here |
Xanh SM operates electric ride-hailing vehicles, promoting sustainable urban mobility in Vietnam.
According to Vietnamese Government Data, the Vietnam Ride Hailing Industry has been organized through different governmental policies, including Decree Number 10 of the year (10/2020/ND-CP), which is a formalized way of regulating application driven transportation methods. Decree 10/2020 clarifies what is required to obtain a license to operate a rider-hailing company, what a driver must do and how the pricing must be transparent, as well as help promote reliable and innovative technology-based mobility options. The government also has supported the development of smart cities through a variety of ways including providing financial incentives to adopt electric vehicles (EV's), further promoting the development of a sustainable and clearly defined model for operating within the ride-hailing ecosystem.
As urban mobility needs increase with digitisation efforts, the future of Vietnam Ride Hailing Market is bright. The Growing adoption of electric vehicles and increasing access to secondary cities will provide additional growth opportunities. Additionally, enhanced platform competitiveness through the use of analytics related to artificial intelligence, as well as enhanced safety features and a diverse array of services, will increase the overall efficiency of the market.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ritik, Senior Research Analyst, 6Wresearch, the Vietnam Ride-Hailing Market Share is dominated by two-wheelers due to their high affordability, ease of access to very congested urban areas, and suitability for short-distance trips. Two-wheelers are used daily by many office workers and students alike in heavily populated urban areas where time and money are major concerns for commuting to and from work.
The Vietnam Ride-Hailing Industry is increasing due largely to mobile smartphone usage and mobile internet connectivity. Mobile app booking features real-time tracking of ride, reliable pricing and cashless payment options as this creates a superior user experience. Ride-hailing companies are also introducing aggressive promotional campaigns and customer loyalty programs along with intuitive user interfaces which provide additional incentives to users to use ride-hailing apps.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Vietnam Ride Hailing Market Overview |
| 3.1 Vietnam Country Macro Economic Indicators |
| 3.2 Vietnam Ride Hailing Market Revenues & Volume, 2022 & 2032F |
| 3.3 Vietnam Ride Hailing Market - Industry Life Cycle |
| 3.4 Vietnam Ride Hailing Market - Porter's Five Forces |
| 3.5 Vietnam Ride Hailing Market Revenues & Volume Share, By Vehicle Type, 2022 & 2032F |
| 3.6 Vietnam Ride Hailing Market Revenues & Volume Share, By Booking Type, 2022 & 2032F |
| 3.7 Vietnam Ride Hailing Market Revenues & Volume Share, By End-Use, 2022 & 2032F |
| 4 Vietnam Ride Hailing Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing urbanization and congestion in major cities leading to higher demand for convenient transportation solutions. |
| 4.2.2 Growing smartphone penetration and internet usage, making it easier for consumers to access ride-hailing services. |
| 4.2.3 Rise in disposable income of the middle class, contributing to higher spending on transportation services. |
| 4.3 Market Restraints |
| 4.3.1 Regulatory challenges and changing government policies impacting the operation of ride-hailing companies. |
| 4.3.2 Competition from traditional taxi services and other modes of transportation affecting market penetration. |
| 4.3.3 Concerns around data privacy and security leading to potential customer trust issues. |
| 5 Vietnam Ride Hailing Market Trends |
| 6 Vietnam Ride Hailing Market, By Types |
| 6.1 Vietnam Ride Hailing Market, By Vehicle Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 Vietnam Ride Hailing Market Revenues & Volume, By Vehicle Type, 2022 & 2032F |
| 6.1.3 Vietnam Ride Hailing Market Revenues & Volume, By Two Wheeler, 2022 & 2032F |
| 6.1.4 Vietnam Ride Hailing Market Revenues & Volume, By Passenger Car, 2022 & 2032F |
| 6.2 Vietnam Ride Hailing Market, By Booking Type |
| 6.2.1 Overview and Analysis |
| 6.2.2 Vietnam Ride Hailing Market Revenues & Volume, By Online, 2022 & 2032F |
| 6.2.3 Vietnam Ride Hailing Market Revenues & Volume, By Offline, 2022 & 2032F |
| 6.3 Vietnam Ride Hailing Market, By End-Use |
| 6.3.1 Overview and Analysis |
| 6.3.2 Vietnam Ride Hailing Market Revenues & Volume, By Personal, 2022 & 2032F |
| 6.3.3 Vietnam Ride Hailing Market Revenues & Volume, By Commercial, 2022 & 2032F |
| 7 Vietnam Ride Hailing Market Import-Export Trade Statistics |
| 7.1 Vietnam Ride Hailing Market Export to Major Countries |
| 7.2 Vietnam Ride Hailing Market Imports from Major Countries |
| 8 Vietnam Ride Hailing Market Key Performance Indicators |
| 8.1 Average daily active users on ride-hailing platforms. |
| 8.2 Average time taken to match a ride request with a driver. |
| 8.3 Customer satisfaction scores based on ratings and feedback. |
| 8.4 Percentage of repeat customers using ride-hailing services. |
| 8.5 Number of partnerships with local businesses for ride-hailing promotions and discounts. |
| 9 Vietnam Ride Hailing Market - Opportunity Assessment |
| 9.1 Vietnam Ride Hailing Market Opportunity Assessment, By Vehicle Type, 2022 & 2032F |
| 9.2 Vietnam Ride Hailing Market Opportunity Assessment, By Booking Type, 2022 & 2032F |
| 9.3 Vietnam Ride Hailing Market Opportunity Assessment, By End-Use, 2022 & 2032F |
| 10 Vietnam Ride Hailing Market - Competitive Landscape |
| 10.1 Vietnam Ride Hailing Market Revenue Share, By Companies, 2025 |
| 10.2 Vietnam Ride Hailing Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
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