Vietnam Smartphone Market (2023-2029) | Trends, Revenue, Companies, Share, Analysis, Growth, Size, Forecast, COVID-19 IMPACT, Value, Industry & Outlook

Market Forecast By Product Type (Android, iOS, Windows, Blackberry Operating System , Other ), By Distribution Channel (OEM, Retailer, e-Commerce) And Competitive Landscape

Product Code: ETC012050 Publication Date: Jun 2023 Updated Date: Nov 2023 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Vietnam Smartphone Market Highlights

Report Name Vietnam Smartphone Market
 Base Year 2022
 Historical Period 2019-2022
 Forecast Period 2023-2029
 Growth rate XXXX
 Report Coverage Revenues & Volume, Market Trends, Drivers & Challenges, Market Forecast, Market Share
 Segment Coverage By Product Type, By Distribution Channel
 Customization Scope 100% customized reports available along with reliable data. Moreover, you can alter the segments, countries, and regions according to your needs. For further details, you can contact our research expert at sales@6wresearch.com 
 Pricing and Purchase Options Avail customization purchase option to know the exact pricing of your research needs

Topics Covered in the Vietnam Smartphone Market

Vietnam Smartphone Market report thoroughly covers the market by product type and by distribution channel. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Vietnam Smartphone Market Synopsis 

The smartphone market in Vietnam is expected to register massive growth in the country with the increasing several growth proliferating factors. Such as, the increasing number of internet users, rising disposable income, and growing investments by key players are some of the major factors driving the growth of the Vietnam smartphone market. Increasing disposable income among the population, leading to enabling more customers to buy smartphones and maintain a status symbol. Vietnam has a large and youthful population, is one of the factors leaving positive impact on the product inclination simultaneously Vietnam Smartphone Market growth, as the presence of high number of tech-savvy young people seek for smartphones to serve various purposes, like communication, entertainment, and social media use. 

According to 6Wresearch, the Vietnam Smartphone Market size is projected to grow by 0.98% resulting in a market volume of US$4.9bn during the forecast period 2023-2029. Vietnam consumers have become increasingly accustomed to using smartphones for activities such as shopping online, watching movies/videos on streaming platforms, and connecting with family members or friends. This has led to an increase in sales of smartphones in recent years. Additionally, vendors are offering cost-effective devices bundled with several features such as 4G connectivity and dual SIM usage. Moreover, many brands like Apple and Samsung have also been investing heavily in marketing campaigns across various channels including television advertisements and social media platforms to attract more customers towards their products. Furthermore, increasing foreign investment inflows into Vietnam are enabling local manufacturers to improve their technological capabilities by collaborating with international companies that specialize in components used for producing smartphones, contributing to the growth of the Vietnam Smartphone industry.  

Vietnam Smartphone Market Prediction

As per the expert research, the Vietnam Smartphone Market is predicted to create a lucrative growth in the upcoming years due to several growing aspects. One of them is the growing availability of affordable Smartphone ranges in the country, which make them accessible to the wider population. The expansion of internet access, including 4G and 5G networks, has surged the smartphone penetration not only in urban areas but in rural areas too. This allows customers to perform online activities such as social media, e-commerce, and mobile banking. A rise in the e-commerce activities has stimulated more people to own smartphones to serve various purposes like online shopping and payments. Many e-commerce platforms offer mobile apps that make shopping convenient. This is the leading factor leaving a positive impact on the product adoption simultaneously on the market expansion. 

COVID-19 influence on the Vietnam Smartphone Market

The COVID-19 affected the Vietnam Smartphone Market which is a part of the Asia Pacific Smartphone Market. As the pandemic had left a mixed impact with the complete lockdown, all the smartphones’ outlets were temporarily closed coupled with travel restrictions in the country had slowdown the product availability. All these measures had declined the product demand and market shares. On the other hand, during the pandemic, there was a massive shift seen in the education sector. As children were studying online, hence the demand for smartphones had boosted. 

Key Players of the Vietnam Smartphone Market

There are numerous well-known players operating in the market, some of them are mentioned below:

  • Apple Inc.
  • Samsung Electronics Co., Ltd.
  • Huawei Technologies Co., Ltd.
  • OPPO Mobile Telecommunications Corp.
  • LG Electronics Inc.
  • Xiaomi Corporation

These companies are offering advanced ranges of smartphones in the country at affordable prices coupled with they invest more on research and developments in order to meet the evolving requirements of the customers and with the purpose to offer customers an amazing experience with the integration of advanced features. The above-mentioned companies are increasing the Vietnam Smartphone Market value with their continuous R&D and advancements into smartphones. 

Government Initiatives introduced in the Vietnam Smartphone Market

The market has been growing in the country rapidly with increasing supportive government measures. The Vietnamese government has provided financial incentives support to smartphone manufacturers to establish their production facilities. These incentives include tax breaks and land allocation. Under, Research and Development (R&D) Funding, government has offered subsidies to stimulate manufacturers to conduct adequate R&D efforts in the smartphone and technology to support innovation product development. The government has released several regulations regarding the standards for quality, safety, and warranty periods. These regulations are designed to protect consumers from purchasing counterfeit smartphones. 

Market Analysis by type

According to Ravi Bhandari, Research Head, 6Wresearch, Android and iOS devices are dominating the Vietnam Smartphone Market share in the market, with Android is affordable, suitable for middle class population. While, iOS devices, such as iPhones, appealed to consumers in the premium and high-end segments.

Market Analysis by Distribution Channel

Based on the distribution channel, the offline stores remain prominent modes to make smartphone purchase, as customer can easily verify the quality. However, the online mode is also gradually gaining traction in the market due to rising online shopping trend. 

Key attractiveness of the report

  • COVID-19 Impact on the Market.
  • 10 Years Market Numbers.
  • Historical Data Starting from 2019 to 2022.
  • Base Year: 2022.
  • Forecast Data until 2029.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report

  • Vietnam Smartphone Market Outlook
  • Market Size of Vietnam Smartphone Market, 2023
  • Forecast of Vietnam Smartphone Market, 2029
  • Historical Data and Forecast of Vietnam Smartphone Revenues & Volume for the Period 2019 - 2029
  • Vietnam Smartphone Market Trend Evolution
  • Vietnam Smartphone Market Drivers and Challenges
  • Vietnam Smartphone Price Trends
  • Vietnam Smartphone Porter's Five Forces
  • Vietnam Smartphone Industry Life Cycle
  • Historical Data and Forecast of Vietnam Smartphone Market Revenues & Volume By Product Type for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Smartphone Market Revenues & Volume By Android for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Smartphone Market Revenues & Volume By iOS for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Smartphone Market Revenues & Volume By Windows for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Smartphone Market Revenues & Volume By Blackberry Operating System for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Smartphone Market Revenues & Volume By Other for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Smartphone Market Revenues & Volume By Distribution Channel for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Smartphone Market Revenues & Volume By OEM for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Smartphone Market Revenues & Volume By Retailer for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Smartphone Market Revenues & Volume By e-Commerce for the Period 2019-2029
  • Vietnam Smartphone Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Distribution Channel
  • Vietnam Smartphone Top Companies Market Share
  • Vietnam Smartphone Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Smartphone Company Profiles
  • Vietnam Smartphone Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Product Type

  • Android
  • IOS
  • Windows
  • Blackberry Operating System 
  • Other

By Distribution Channel

  • OEM
  • Retailer
  • E-Commerce
Vietnam Smartphone Market: FAQs
Both offline and online distribution channels are generating high product sale in the market
Prominent companies include Apple Inc., Samsung Electronics Co., Ltd., Huawei Technologies Co., Ltd., and OPPO Mobile Telecommunications Corp.
Rising internet expansion, including 4G & 5G, Higher smartphones penetration has seen in rural areas, and availability of affordable smartphone ranges.
Offering of counterfeiting products, high market competition in the country, and slow internet connectivity into rural areas.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Smartphone Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Smartphone Market Revenues & Volume, 2022 & 2029F

3.3 Vietnam Smartphone Market - Industry Life Cycle

3.4 Vietnam Smartphone Market - Porter's Five Forces

3.5 Vietnam Smartphone Market Revenues & Volume Share, By Product Type, 2022 & 2029F

3.6 Vietnam Smartphone Market Revenues & Volume Share, By Distribution Channel, 2022 & 2029F

4 Vietnam Smartphone Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Vietnam Smartphone Market Trends

6 Vietnam Smartphone Market, By Types

6.1 Vietnam Smartphone Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 Vietnam Smartphone Market Revenues & Volume, By Product Type, 2019 - 2029F

6.1.3 Vietnam Smartphone Market Revenues & Volume, By Android, 2019 - 2029F

6.1.4 Vietnam Smartphone Market Revenues & Volume, By iOS, 2019 - 2029F

6.1.5 Vietnam Smartphone Market Revenues & Volume, By Windows, 2019 - 2029F

6.1.6 Vietnam Smartphone Market Revenues & Volume, By Blackberry Operating System , 2019 - 2029F

6.1.7 Vietnam Smartphone Market Revenues & Volume, By Other , 2019 - 2029F

6.2 Vietnam Smartphone Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Vietnam Smartphone Market Revenues & Volume, By OEM, 2019 - 2029F

6.2.3 Vietnam Smartphone Market Revenues & Volume, By Retailer, 2019 - 2029F

6.2.4 Vietnam Smartphone Market Revenues & Volume, By e-Commerce, 2019 - 2029F

7 Vietnam Smartphone Market Import-Export Trade Statistics

7.1 Vietnam Smartphone Market Export to Major Countries

7.2 Vietnam Smartphone Market Imports from Major Countries

8 Vietnam Smartphone Market Key Performance Indicators

9 Vietnam Smartphone Market - Opportunity Assessment

9.1 Vietnam Smartphone Market Opportunity Assessment, By Product Type, 2022 & 2029F

9.2 Vietnam Smartphone Market Opportunity Assessment, By Distribution Channel, 2022 & 2029F

10 Vietnam Smartphone Market - Competitive Landscape

10.1 Vietnam Smartphone Market Revenue Share, By Companies, 2022

10.2 Vietnam Smartphone Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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