| Product Code: ETC10866356 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Soju Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Soju Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Soju Market - Industry Life Cycle |
3.4 Vietnam Soju Market - Porter's Five Forces |
3.5 Vietnam Soju Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Vietnam Soju Market Revenues & Volume Share, By Alcohol Content, 2021 & 2031F |
3.7 Vietnam Soju Market Revenues & Volume Share, By Flavor Type, 2021 & 2031F |
3.8 Vietnam Soju Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Vietnam Soju Market Revenues & Volume Share, By Channel, 2021 & 2031F |
4 Vietnam Soju Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income levels in Vietnam leading to higher spending on alcoholic beverages like soju. |
4.2.2 Growing popularity of Korean culture and cuisine in Vietnam, driving demand for Korean products including soju. |
4.2.3 Rising urbanization and changing lifestyles in Vietnam leading to a shift towards social drinking culture, boosting the demand for soju. |
4.3 Market Restraints |
4.3.1 Stringent regulations and taxes on alcohol production and consumption in Vietnam. |
4.3.2 Competition from other alcoholic beverages such as beer, wine, and traditional Vietnamese spirits. |
4.3.3 Health concerns and increasing awareness about the negative effects of alcohol consumption on health among consumers. |
5 Vietnam Soju Market Trends |
6 Vietnam Soju Market, By Types |
6.1 Vietnam Soju Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Soju Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Vietnam Soju Market Revenues & Volume, By Distilled Soju, 2021 - 2031F |
6.1.4 Vietnam Soju Market Revenues & Volume, By Diluted Soju, 2021 - 2031F |
6.1.5 Vietnam Soju Market Revenues & Volume, By Ready-to-Drink Soju, 2021 - 2031F |
6.2 Vietnam Soju Market, By Alcohol Content |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Soju Market Revenues & Volume, By High Alcohol (20-25%), 2021 - 2031F |
6.2.3 Vietnam Soju Market Revenues & Volume, By Moderate Alcohol (15-20%), 2021 - 2031F |
6.2.4 Vietnam Soju Market Revenues & Volume, By Low Alcohol (<15%), 2021 - 2031F |
6.3 Vietnam Soju Market, By Flavor Type |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Soju Market Revenues & Volume, By Traditional, 2021 - 2031F |
6.3.3 Vietnam Soju Market Revenues & Volume, By Fruit-Infused, 2021 - 2031F |
6.3.4 Vietnam Soju Market Revenues & Volume, By Herbal, 2021 - 2031F |
6.4 Vietnam Soju Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Soju Market Revenues & Volume, By Bars & Restaurants, 2021 - 2031F |
6.4.3 Vietnam Soju Market Revenues & Volume, By Retail Consumers, 2021 - 2031F |
6.4.4 Vietnam Soju Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.5 Vietnam Soju Market, By Channel |
6.5.1 Overview and Analysis |
6.5.2 Vietnam Soju Market Revenues & Volume, By Direct Distribution, 2021 - 2031F |
6.5.3 Vietnam Soju Market Revenues & Volume, By Supers, 2021 - 2031F |
6.5.4 Vietnam Soju Market Revenues & Volume, By Online Retail, 2021 - 2031F |
7 Vietnam Soju Market Import-Export Trade Statistics |
7.1 Vietnam Soju Market Export to Major Countries |
7.2 Vietnam Soju Market Imports from Major Countries |
8 Vietnam Soju Market Key Performance Indicators |
8.1 Social media engagement and brand awareness for soju brands in Vietnam. |
8.2 Number of soju-related events and promotions conducted in key cities. |
8.3 Consumer sentiment and feedback on soju quality, taste, and packaging. |
8.4 Number of soju brands entering the Vietnamese market and their market penetration strategies. |
8.5 Trends in soju consumption patterns in different demographic segments in Vietnam. |
9 Vietnam Soju Market - Opportunity Assessment |
9.1 Vietnam Soju Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Vietnam Soju Market Opportunity Assessment, By Alcohol Content, 2021 & 2031F |
9.3 Vietnam Soju Market Opportunity Assessment, By Flavor Type, 2021 & 2031F |
9.4 Vietnam Soju Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Vietnam Soju Market Opportunity Assessment, By Channel, 2021 & 2031F |
10 Vietnam Soju Market - Competitive Landscape |
10.1 Vietnam Soju Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Soju Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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