Market Forecast By Application (Online Booking, Offline Booking), By Type (Motorcycles, Cars) And Competitive Landscape
| Product Code: ETC10085993 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
According to 6Wresearch internal database and industry insights, the Vietnam Taxi Market is projected to grow at a compound annual growth rate (CAGR) of 8.4% during the forecast period (2026-2032).
Below mentioned is the evaluation of year-wise growth rate along with key growth drivers:
| Year | Est. Annual Growth (%) | Growth Drivers |
| 2021 | 310.00% | Gradual recovery of urban mobility demand and domestic travel activities |
| 2022 | 460.00% | Expansion of app-based taxi and ride-hailing services in major cities such as Hanoi and Ho Chi Minh City |
| 2023 | 5.90% | Rising smartphone penetration and increased adoption of digital payment platforms |
| 2024 | 7.20% | Government support for smart mobility initiatives and urban transport modernization |
| 2025 | 8.00% | Growing preference for motorcycles and low-cost ride-hailing services |
The Vietnam Taxi Market report thoroughly covers the market by type and application. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which help stakeholders devise and align their market strategies according to the current and future market dynamics.
| Report Name | Vietnam Taxi Market |
| Forecast Period | 2026–2032 |
| CAGR | 8.4% |
| Growing Sector | App-Based Taxi Aggregators |
Vietnam Taxi Market is anticipated to record strong growth due to rapid urbanization, increasing reliance on digital mobility platforms, and rising demand for affordable transportation. The widespread use of motorcycles for short-distance travel and cars for intercity commuting continues to drive demand. Furthermore, government initiatives promoting smart cities, cashless payments, and electric mobility are supporting market expansion.
Below mentioned are some prominent drivers and their influence on the market dynamics:
| Drivers | Primary Segments Affected | Why it Matters (Evidence) |
| Rising Urban Population | Motorcycles; Online Booking | Increases daily commuting needs and ride frequency in dense urban areas |
| Growth of Ride-Hailing Apps | Online Booking; Cars | Enhances convenience, real-time access, and service availability |
| Tourism and Intercity Travel Growth | Cars; Offline & Online Booking | Boosts demand for long-distance, airport, and intercity rides |
| Government Smart City Initiatives | All Types | Encourages adoption of organized, technology-driven urban transport solutions |
| Expansion of Digital Payments | Online Booking | Improves transaction efficiency, customer trust, and platform adoption |
Vietnam Taxi Market is expected to grow at the CAGR of 8.4% during the forecast period of 2026-2032. Growth is being driven by expanding digital ride bookings, robust motorcycle taxi adoption, and escalating urban mobility requirements. Government-led smart transportation projects and private sector investments in fleet expansion are also helping to improve the organized taxi system. Additionally, increasing integration of electric vehicles and app-based mobility platforms is enhancing service efficiency while supporting sustainability goals in the market.
Below mentioned are some major restraints and their influence on the market dynamics:
| Restraints | Primary Segments Affected | What This Means (Evidence) |
| Traffic Congestion in Urban Areas | Cars; Online Booking | Reduces trip efficiency, increases travel time, and lowers fleet utilization |
| Driver Income Volatility | All Types | Impacts long-term driver retention and service continuity |
| Regulatory Changes | Aggregators; All Types | Creates operational uncertainty and increases compliance-related risks |
| High Competition Among Platforms | Online Booking | Uses downward pressure on pricing and profit margins |
| Fuel Cost Fluctuations | Cars; Offline Booking | Affects fare stability, operating costs, and overall profitability |
Irrespective of strong growth potential, the Vietnam Taxi Industry faces challenges such as intense competition among ride-hailing platforms, traffic congestion in major cities, and regulatory uncertainty. Furthermore, variability in petroleum prices, inconsistent driver compensation, and infrastructural constraints in smaller urban areas influence the quality of service. Maintaining driver retention while offering competitive pricing continues to be a primary challenge for industry investors.
Some Major trends evaluating the Vietnam Taxi Market Growth are :
Some prominent investment opportunities in the Vietnam Taxi Market include:
Some leading players operating in the Vietnam Taxi Market include:
| Company Name | Grab Holdings Inc. |
| Established Year | 2012 |
| Headquarters | Singapore |
| Official Website | Click Here |
Grab is the leading ride-hailing platform in Vietnam, offering car and motorcycle taxi services with integrated digital payments, food delivery, and strong urban penetration.
| Company Name | Gojek Vietnam |
| Established Year | 2018 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | Click Here |
Gojek provides affordable motorcycle taxi services, focusing on short-distance urban mobility and digital wallet integration across major cities.
| Company Name | Vinasun Taxi |
| Established Year | 2003 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | Click Here |
Vinasun is a traditional taxi operator offering reliable car taxi services, airport transfers, and corporate travel solutions across key urban centers.
| Company Name | Mai Linh Group |
| Established Year | 1993 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | Click Here |
Mai Linh operates a large fleet of taxis nationwide and is gradually integrating app-based booking and hybrid vehicle solutions.
| Company Name | Be Group |
| Established Year | 2018 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | Click Here |
Be Group is a domestic ride-hailing platform offering car and bike taxi services, focusing on local partnerships and competitive pricing models.
According to Vietnam Government data, Multiple initiatives support the taxi industry. The Ministry of Transport has issued regulations on ride-hailing services through Decree 10 to ensure transparency in fare structures. The start of smart cities in both Hanoi and Ho Chi Minh cities promotes the development of smart mobility. Also, the encouragement of electric vehicles and the development of transportation infrastructure are supporting eco-friendly taxi services.
The outlook for the Vietnam Taxi Market is positive due to the growing urban population, the increasing adoption of smart mobility solutions, and smart transportation projects supported by the Vietnam government. Electric taxi development, penetration in second-tier cities, and AI-based management systems are emerging as new growth opportunities. The growing dominance of motorcycle taxis will continue to shape short-distance urban travel.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Mohit, Senior Research Analyst, 6Wresearch, Online Booking dominates the Vietnam Taxi Market Share due to high smartphone usage, app-based convenience, and widespread adoption of digital wallets, making it the preferred booking mode among urban consumers.
Motorcycles make the largest segment of the Vietnam taxi market, primarily due to widespread two-wheeler utilization, cost-effectiveness, and their appropriateness for navigating congested urban traffic, especially for short-distance travel.
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Vietnam Taxi Market Overview |
| 3.1 Vietnam Country Macro Economic Indicators |
| 3.2 Vietnam Taxi Market Revenues & Volume, 2022 & 2032F |
| 3.3 Vietnam Taxi Market - Industry Life Cycle |
| 3.4 Vietnam Taxi Market - Porter's Five Forces |
| 3.5 Vietnam Taxi Market Revenues & Volume Share, By Application, 2022 & 2032F |
| 3.6 Vietnam Taxi Market Revenues & Volume Share, By Type, 2022 & 2032F |
| 4 Vietnam Taxi Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing urbanization and population growth leading to higher demand for transportation services. |
| 4.2.2 Growth in tourism and business travel boosting the need for taxi services. |
| 4.2.3 Technological advancements and the rise of ride-hailing apps increasing convenience and accessibility for customers. |
| 4.3 Market Restraints |
| 4.3.1 Regulatory challenges and changing government policies impacting the operations of taxi services. |
| 4.3.2 Competition from alternative transportation services such as motorbike taxis and public transportation. |
| 4.3.3 Rising fuel prices and operational costs affecting the profitability of taxi companies. |
| 5 Vietnam Taxi Market Trends |
| 6 Vietnam Taxi Market, By Types |
| 6.1 Vietnam Taxi Market, By Application |
| 6.1.1 Overview and Analysis |
| 6.1.2 Vietnam Taxi Market Revenues & Volume, By Application, 2022- 2032F |
| 6.1.3 Vietnam Taxi Market Revenues & Volume, By Online Booking, 2022- 2032F |
| 6.1.4 Vietnam Taxi Market Revenues & Volume, By Offline Booking, 2022- 2032F |
| 6.2 Vietnam Taxi Market, By Type |
| 6.2.1 Overview and Analysis |
| 6.2.2 Vietnam Taxi Market Revenues & Volume, By Motorcycles, 2022- 2032F |
| 6.2.3 Vietnam Taxi Market Revenues & Volume, By Cars, 2022- 2032F |
| 7 Vietnam Taxi Market Import-Export Trade Statistics |
| 7.1 Vietnam Taxi Market Export to Major Countries |
| 7.2 Vietnam Taxi Market Imports from Major Countries |
| 8 Vietnam Taxi Market Key Performance Indicators |
| 8.1 Average waiting time for customers to get a taxi. |
| 8.2 Customer satisfaction ratings and feedback on the quality of taxi services. |
| 8.3 Utilization rate of taxis in key urban areas. |
| 8.4 Number of new users or app downloads for taxi-hailing services. |
| 8.5 Frequency of taxi fleet maintenance and upgrade cycles. |
| 9 Vietnam Taxi Market - Opportunity Assessment |
| 9.1 Vietnam Taxi Market Opportunity Assessment, By Application, 2022 & 2032F |
| 9.2 Vietnam Taxi Market Opportunity Assessment, By Type, 2022 & 2032F |
| 10 Vietnam Taxi Market - Competitive Landscape |
| 10.1 Vietnam Taxi Market Revenue Share, By Companies, 2025 |
| 10.2 Vietnam Taxi Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
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