| Product Code: ETC4684251 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Despite a decline in growth rate in 2024, Zambia`s canned mackerel import market continues to be dominated by a few key players, with South Africa, China, Thailand, France, and Namibia leading the way. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, suggesting potential challenges for new entrants. However, the impressive compound annual growth rate (CAGR) of 12.73% from 2020 to 2024 highlights the overall positive trajectory of the market, indicating strong demand for canned mackerel in Zambia.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Canned Mackerel Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Canned Mackerel Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Canned Mackerel Market - Industry Life Cycle |
3.4 Zambia Canned Mackerel Market - Porter's Five Forces |
3.5 Zambia Canned Mackerel Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Zambia Canned Mackerel Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Zambia Canned Mackerel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of consuming mackerel |
4.2.2 Growth in the Zambian population leading to higher demand for convenient and nutritious food options |
4.2.3 Expansion of retail channels and penetration of modern trade outlets in Zambia |
4.3 Market Restraints |
4.3.1 Volatility in raw material prices impacting production costs |
4.3.2 Competition from other canned fish products in the market |
5 Zambia Canned Mackerel Market Trends |
6 Zambia Canned Mackerel Market Segmentations |
6.1 Zambia Canned Mackerel Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia Canned Mackerel Market Revenues & Volume, By Mackerel in Brine, 2021-2031F |
6.1.3 Zambia Canned Mackerel Market Revenues & Volume, By Mackerel in Oil, 2021-2031F |
6.1.4 Zambia Canned Mackerel Market Revenues & Volume, By Mackerel in Tomato Sauce, 2021-2031F |
6.1.5 Zambia Canned Mackerel Market Revenues & Volume, By Mackerel in Greek Sauce, 2021-2031F |
6.1.6 Zambia Canned Mackerel Market Revenues & Volume, By Others, 2021-2031F |
6.2 Zambia Canned Mackerel Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Zambia Canned Mackerel Market Revenues & Volume, By Online Sale, 2021-2031F |
6.2.3 Zambia Canned Mackerel Market Revenues & Volume, By Offline Sale, 2021-2031F |
7 Zambia Canned Mackerel Market Import-Export Trade Statistics |
7.1 Zambia Canned Mackerel Market Export to Major Countries |
7.2 Zambia Canned Mackerel Market Imports from Major Countries |
8 Zambia Canned Mackerel Market Key Performance Indicators |
8.1 Percentage increase in online searches for canned mackerel in Zambia |
8.2 Growth in the number of new product launches in the canned seafood category in Zambia |
8.3 Expansion of distribution channels for canned mackerel in Zambia's rural areas |
9 Zambia Canned Mackerel Market - Opportunity Assessment |
9.1 Zambia Canned Mackerel Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Zambia Canned Mackerel Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Zambia Canned Mackerel Market - Competitive Landscape |
10.1 Zambia Canned Mackerel Market Revenue Share, By Companies, 2024 |
10.2 Zambia Canned Mackerel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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