| Product Code: ETC10115946 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Zambia`s draught beer import market in 2024 continued to be dominated by key exporting countries such as South Africa, Namibia, Zimbabwe, Vietnam, and Burundi. Despite a slight decline in growth rate from 2023 to 2024, the market maintained a high level of concentration with a notable CAGR of 17.02% from 2020 to 2024. This indicates a sustained interest and demand for imported draught beer in Zambia, highlighting the importance of these top exporting countries in shaping the market dynamics.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Draught Beer Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Draught Beer Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Draught Beer Market - Industry Life Cycle |
3.4 Zambia Draught Beer Market - Porter's Five Forces |
3.5 Zambia Draught Beer Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Zambia Draught Beer Market Revenues & Volume Share, By Production, 2021 & 2031F |
3.7 Zambia Draught Beer Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.8 Zambia Draught Beer Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Zambia Draught Beer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing urbanization and disposable income levels in Zambia leading to increased spending on leisure activities like consuming draught beer. |
4.2.2 Rising trend of socializing and dining out among the younger population, driving the demand for draught beer in bars and restaurants. |
4.2.3 Expansion of the hospitality and tourism industry in Zambia, creating opportunities for draught beer consumption in hotels, resorts, and entertainment venues. |
4.3 Market Restraints |
4.3.1 Increasing health consciousness among consumers leading to a shift towards healthier beverage options, impacting the demand for draught beer. |
4.3.2 Government regulations and taxation policies affecting the pricing and distribution of alcoholic beverages like draught beer in Zambia. |
5 Zambia Draught Beer Market Trends |
6 Zambia Draught Beer Market, By Types |
6.1 Zambia Draught Beer Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia Draught Beer Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Zambia Draught Beer Market Revenues & Volume, By Keg Beer, 2021- 2031F |
6.1.4 Zambia Draught Beer Market Revenues & Volume, By Cask Beer, 2021- 2031F |
6.2 Zambia Draught Beer Market, By Production |
6.2.1 Overview and Analysis |
6.2.2 Zambia Draught Beer Market Revenues & Volume, By Macro Breweries, 2021- 2031F |
6.2.3 Zambia Draught Beer Market Revenues & Volume, By Microbreweries, 2021- 2031F |
6.3 Zambia Draught Beer Market, By Category |
6.3.1 Overview and Analysis |
6.3.2 Zambia Draught Beer Market Revenues & Volume, By Super Premium, 2021- 2031F |
6.3.3 Zambia Draught Beer Market Revenues & Volume, By Premium, 2021- 2031F |
6.3.4 Zambia Draught Beer Market Revenues & Volume, By Regular, 2021- 2031F |
6.4 Zambia Draught Beer Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Zambia Draught Beer Market Revenues & Volume, By Commercial Use, 2021- 2031F |
6.4.3 Zambia Draught Beer Market Revenues & Volume, By Home Use, 2021- 2031F |
7 Zambia Draught Beer Market Import-Export Trade Statistics |
7.1 Zambia Draught Beer Market Export to Major Countries |
7.2 Zambia Draught Beer Market Imports from Major Countries |
8 Zambia Draught Beer Market Key Performance Indicators |
8.1 Consumer engagement metrics such as social media interactions, event attendance, and brand loyalty programs participation. |
8.2 Customer satisfaction scores and feedback related to draught beer quality, service experience, and overall ambiance in draught beer serving establishments. |
8.3 Market trends analysis including the number of new draught beer product launches, seasonal variations in demand, and consumer preferences towards different beer styles. |
9 Zambia Draught Beer Market - Opportunity Assessment |
9.1 Zambia Draught Beer Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Zambia Draught Beer Market Opportunity Assessment, By Production, 2021 & 2031F |
9.3 Zambia Draught Beer Market Opportunity Assessment, By Category, 2021 & 2031F |
9.4 Zambia Draught Beer Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Zambia Draught Beer Market - Competitive Landscape |
10.1 Zambia Draught Beer Market Revenue Share, By Companies, 2024 |
10.2 Zambia Draught Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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