| Product Code: ETC10125842 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Zambia continued to see a significant influx of premium lager imports, with top exporting countries including South Africa, Namibia, Vietnam, Burundi, and Lithuania. The High Herfindahl-Hirschman Index (HHI) indicates a very concentrated market, reflecting the dominance of key players. The compound annual growth rate (CAGR) from 2020 to 2024 was an impressive 16.63%, showcasing a strong upward trend in demand. Furthermore, the growth rate from 2023 to 2024 stood at 8.91%, suggesting sustained momentum in the market for premium lagers in Zambia.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Premium Lager Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Premium Lager Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Premium Lager Market - Industry Life Cycle |
3.4 Zambia Premium Lager Market - Porter's Five Forces |
3.5 Zambia Premium Lager Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Zambia Premium Lager Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Zambia Premium Lager Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income in Zambia leading to increased spending on premium products. |
4.2.2 Changing consumer preferences towards premium and craft beers. |
4.2.3 Marketing campaigns and promotions by key players in the market to create awareness and drive demand. |
4.3 Market Restraints |
4.3.1 High competition from imported premium beers. |
4.3.2 Fluctuating raw material prices affecting production costs. |
4.3.3 Regulatory challenges and taxes impacting pricing and distribution. |
5 Zambia Premium Lager Market Trends |
6 Zambia Premium Lager Market, By Types |
6.1 Zambia Premium Lager Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Zambia Premium Lager Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Zambia Premium Lager Market Revenues & Volume, By Conventional, 2021- 2031F |
6.1.4 Zambia Premium Lager Market Revenues & Volume, By Craft, 2021- 2031F |
6.2 Zambia Premium Lager Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Zambia Premium Lager Market Revenues & Volume, By Off-trade, 2021- 2031F |
6.2.3 Zambia Premium Lager Market Revenues & Volume, By On-trade, 2021- 2031F |
7 Zambia Premium Lager Market Import-Export Trade Statistics |
7.1 Zambia Premium Lager Market Export to Major Countries |
7.2 Zambia Premium Lager Market Imports from Major Countries |
8 Zambia Premium Lager Market Key Performance Indicators |
8.1 Consumer sentiment towards premium lagers in Zambia. |
8.2 Number of new product launches and innovations in the premium lager segment. |
8.3 Growth in the number of outlets and distribution channels offering premium lagers in Zambia. |
8.4 Percentage of marketing budget allocated to promoting premium lagers. |
8.5 Consumer engagement and interaction on digital platforms for premium lager brands. |
9 Zambia Premium Lager Market - Opportunity Assessment |
9.1 Zambia Premium Lager Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Zambia Premium Lager Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Zambia Premium Lager Market - Competitive Landscape |
10.1 Zambia Premium Lager Market Revenue Share, By Companies, 2024 |
10.2 Zambia Premium Lager Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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