| Product Code: ETC4854225 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Zambia rum import market continues to be dominated by key exporting countries such as South Africa, India, Jamaica, United Kingdom, and Guatemala in 2024. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), has significantly increased from 2023 to 2024, indicating a very high level of concentration among these top exporting nations. Despite the negative compound annual growth rate (CAGR) from 2020 to 2024, the market experienced a sharp decline in growth rate from 2023 to 2024. This suggests a challenging environment for rum imports into Zambia, possibly influenced by changing consumer preferences or external factors impacting the industry.

The Rum market in Zambia is projected to grow at a growing growth rate of 5.45% by 2027, within the Africa region led by Egypt, along with other countries like South Africa, Ethiopia, Algeria and Nigeria, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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