| Product Code: ETC5378112 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Zambia continued to see a significant influx of toys & games imports, with China, South Africa, Bulgaria, Austria, and Thailand emerging as the top exporting countries. The market remained highly concentrated, as indicated by the high Herfindahl-Hirschman Index (HHI). The impressive compound annual growth rate (CAGR) of 16.75% from 2020 to 2024 reflects the robust demand for toys and games in Zambia. Although the growth rate slightly decelerated to 2.21% in 2024, the overall trend suggests a thriving market with opportunities for further expansion and diversification in the coming years.


1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Toys & Games Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Toys & Games Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Toys & Games Market - Industry Life Cycle |
3.4 Zambia Toys & Games Market - Porter's Five Forces |
3.5 Zambia Toys & Games Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Zambia Toys & Games Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.7 Zambia Toys & Games Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Zambia Toys & Games Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Zambian households |
4.2.2 Growing popularity of educational and STEM toys |
4.2.3 Expansion of organized retail and e-commerce channels in Zambia |
4.3 Market Restraints |
4.3.1 High import duties on toys and games |
4.3.2 Limited awareness and preference for traditional toys over modern toys |
4.3.3 Challenges related to distribution and logistics in Zambia |
5 Zambia Toys & Games Market Trends |
6 Zambia Toys & Games Market Segmentations |
6.1 Zambia Toys & Games Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia Toys & Games Market Revenues & Volume, By Puzzles, 2021-2031F |
6.1.3 Zambia Toys & Games Market Revenues & Volume, By Preschool Toys, 2021-2031F |
6.1.4 Zambia Toys & Games Market Revenues & Volume, By Outdoor/Sports, 2021-2031F |
6.1.5 Zambia Toys & Games Market Revenues & Volume, By Dolls, 2021-2031F |
6.1.6 Zambia Toys & Games Market Revenues & Volume, By Video Games, 2021-2031F |
6.1.7 Zambia Toys & Games Market Revenues & Volume, By Others, 2021-2031F |
6.2 Zambia Toys & Games Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Zambia Toys & Games Market Revenues & Volume, By 0 - 8 Years, 2021-2031F |
6.2.3 Zambia Toys & Games Market Revenues & Volume, By 8 - 15 Years, 2021-2031F |
6.2.4 Zambia Toys & Games Market Revenues & Volume, By 15 Years & Above, 2021-2031F |
6.3 Zambia Toys & Games Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Zambia Toys & Games Market Revenues & Volume, By Offline, 2021-2031F |
6.3.3 Zambia Toys & Games Market Revenues & Volume, By Online, 2021-2031F |
7 Zambia Toys & Games Market Import-Export Trade Statistics |
7.1 Zambia Toys & Games Market Export to Major Countries |
7.2 Zambia Toys & Games Market Imports from Major Countries |
8 Zambia Toys & Games Market Key Performance Indicators |
8.1 Number of new toy and game product launches in the Zambian market |
8.2 Percentage of households with children purchasing toys and games |
8.3 Growth in online sales of toys and games in Zambia |
9 Zambia Toys & Games Market - Opportunity Assessment |
9.1 Zambia Toys & Games Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Zambia Toys & Games Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.3 Zambia Toys & Games Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Zambia Toys & Games Market - Competitive Landscape |
10.1 Zambia Toys & Games Market Revenue Share, By Companies, 2024 |
10.2 Zambia Toys & Games Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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