| Product Code: ETC10132080 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
During 2020-2024, the Zimbabwe alcoholic drinks market experienced a Compound Annual Growth Rate (CAGR) of 54.03%. Despite a zero year-on-year growth rate in 2023-2024, the overall increase in imports was significant.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zimbabwe Alcoholic Drinks Market Overview |
3.1 Zimbabwe Country Macro Economic Indicators |
3.2 Zimbabwe Alcoholic Drinks Market Revenues & Volume, 2021 & 2031F |
3.3 Zimbabwe Alcoholic Drinks Market - Industry Life Cycle |
3.4 Zimbabwe Alcoholic Drinks Market - Porter's Five Forces |
3.5 Zimbabwe Alcoholic Drinks Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Zimbabwe Alcoholic Drinks Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Zimbabwe Alcoholic Drinks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Zimbabwe |
4.2.2 Growing popularity of premium and craft alcoholic drinks |
4.2.3 Rising urbanization leading to higher demand for convenience and variety in alcoholic beverages |
4.3 Market Restraints |
4.3.1 High taxation and excise duties on alcoholic drinks in Zimbabwe |
4.3.2 Stringent regulations and restrictions on marketing and advertising of alcoholic beverages |
4.3.3 Health concerns and increasing awareness about the harmful effects of alcohol consumption |
5 Zimbabwe Alcoholic Drinks Market Trends |
6 Zimbabwe Alcoholic Drinks Market, By Types |
6.1 Zimbabwe Alcoholic Drinks Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Zimbabwe Alcoholic Drinks Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Zimbabwe Alcoholic Drinks Market Revenues & Volume, By Beer, 2021- 2031F |
6.1.4 Zimbabwe Alcoholic Drinks Market Revenues & Volume, By Spirits, 2021- 2031F |
6.1.5 Zimbabwe Alcoholic Drinks Market Revenues & Volume, By Wine, 2021- 2031F |
6.1.6 Zimbabwe Alcoholic Drinks Market Revenues & Volume, By Perry & Rice Wine, 2021- 2031F |
6.1.7 Zimbabwe Alcoholic Drinks Market Revenues & Volume, By Hard Seltzer, 2021- 2031F |
6.1.8 Zimbabwe Alcoholic Drinks Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Zimbabwe Alcoholic Drinks Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Zimbabwe Alcoholic Drinks Market Revenues & Volume, By Pub, 2021- 2031F |
6.2.3 Zimbabwe Alcoholic Drinks Market Revenues & Volume, By Internet Retailing, 2021- 2031F |
6.2.4 Zimbabwe Alcoholic Drinks Market Revenues & Volume, By Liquor Stores, 2021- 2031F |
6.2.5 Zimbabwe Alcoholic Drinks Market Revenues & Volume, By Grocery Shops, 2021- 2031F |
6.2.6 Zimbabwe Alcoholic Drinks Market Revenues & Volume, By Supermarkets, 2021- 2031F |
6.2.7 Zimbabwe Alcoholic Drinks Market Revenues & Volume, By Bars & Restaurants, 2021- 2031F |
7 Zimbabwe Alcoholic Drinks Market Import-Export Trade Statistics |
7.1 Zimbabwe Alcoholic Drinks Market Export to Major Countries |
7.2 Zimbabwe Alcoholic Drinks Market Imports from Major Countries |
8 Zimbabwe Alcoholic Drinks Market Key Performance Indicators |
8.1 Tourism arrivals in Zimbabwe |
8.2 Consumer spending on entertainment and leisure activities |
8.3 Number of new product launches in the alcoholic drinks market |
8.4 Per capita consumption of alcoholic beverages |
8.5 Percentage of consumers opting for premium alcoholic drinks |
9 Zimbabwe Alcoholic Drinks Market - Opportunity Assessment |
9.1 Zimbabwe Alcoholic Drinks Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Zimbabwe Alcoholic Drinks Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Zimbabwe Alcoholic Drinks Market - Competitive Landscape |
10.1 Zimbabwe Alcoholic Drinks Market Revenue Share, By Companies, 2024 |
10.2 Zimbabwe Alcoholic Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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