| Product Code: ETC5378379 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In the past year, the import trend for the Zimbabwe candy market saw a moderate increase due to a growing demand for a variety of confectionery products. This trend was influenced by changing consumer preferences and increased availability of imported candies in the market.
By 2027, the Candy market in Zimbabwe is anticipated to reach a growth rate of 2.40%, as part of an increasingly competitive Africa region, where Egypt remains at the forefront, supported by South Africa, Ethiopia, Algeria and Nigeria, driving innovations and market adoption across sectors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zimbabwe Candy Market Overview |
3.1 Zimbabwe Country Macro Economic Indicators |
3.2 Zimbabwe Candy Market Revenues & Volume, 2021 & 2031F |
3.3 Zimbabwe Candy Market - Industry Life Cycle |
3.4 Zimbabwe Candy Market - Porter's Five Forces |
3.5 Zimbabwe Candy Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Zimbabwe Candy Market Revenues & Volume Share, By Distribution, 2021 & 2031F |
4 Zimbabwe Candy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the population in Zimbabwe |
4.2.2 Growing urbanization leading to higher demand for convenience foods including candies |
4.2.3 Rising trend of gifting candies on various occasions in Zimbabwe |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs |
4.3.2 Regulatory constraints and quality standards affecting candy manufacturing |
4.3.3 Competition from healthier snack alternatives impacting candy sales |
5 Zimbabwe Candy Market Trends |
6 Zimbabwe Candy Market Segmentations |
6.1 Zimbabwe Candy Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Zimbabwe Candy Market Revenues & Volume, By Chocolate Candy, 2021-2031F |
6.1.3 Zimbabwe Candy Market Revenues & Volume, By Non-Chocolate Candy, 2021-2031F |
6.2 Zimbabwe Candy Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 Zimbabwe Candy Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Zimbabwe Candy Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Zimbabwe Candy Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.2.5 Zimbabwe Candy Market Revenues & Volume, By Online Retail, 2021-2031F |
6.2.6 Zimbabwe Candy Market Revenues & Volume, By Others, 2021-2031F |
7 Zimbabwe Candy Market Import-Export Trade Statistics |
7.1 Zimbabwe Candy Market Export to Major Countries |
7.2 Zimbabwe Candy Market Imports from Major Countries |
8 Zimbabwe Candy Market Key Performance Indicators |
8.1 Consumer sentiment towards purchasing candies |
8.2 Frequency of new product launches in the Zimbabwe candy market |
8.3 Growth in online sales of candies in Zimbabwe |
9 Zimbabwe Candy Market - Opportunity Assessment |
9.1 Zimbabwe Candy Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Zimbabwe Candy Market Opportunity Assessment, By Distribution, 2021 & 2031F |
10 Zimbabwe Candy Market - Competitive Landscape |
10.1 Zimbabwe Candy Market Revenue Share, By Companies, 2024 |
10.2 Zimbabwe Candy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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