| Product Code: ETC10145733 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The import trend of Zimbabwe`s packaged atta market experienced a decline from 2020 to 2024, with a Compound Annual Growth Rate (CAGR) of -15.30%. This negative growth rate indicates a consistent decrease in imports over the specified period, with no year-on-year growth recorded in 2023-2024.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zimbabwe Packaged Atta Market Overview |
3.1 Zimbabwe Country Macro Economic Indicators |
3.2 Zimbabwe Packaged Atta Market Revenues & Volume, 2021 & 2031F |
3.3 Zimbabwe Packaged Atta Market - Industry Life Cycle |
3.4 Zimbabwe Packaged Atta Market - Porter's Five Forces |
3.5 Zimbabwe Packaged Atta Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Zimbabwe Packaged Atta Market Revenues & Volume Share, By Pack Type, 2021 & 2031F |
3.7 Zimbabwe Packaged Atta Market Revenues & Volume Share, By Pack Size, 2021 & 2031F |
3.8 Zimbabwe Packaged Atta Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Zimbabwe Packaged Atta Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization leading to a rise in demand for convenient and ready-to-use food products like packaged atta. |
4.2.2 Growing health awareness among consumers, leading to a preference for packaged atta that is fortified with essential nutrients. |
4.2.3 Expansion of organized retail sector providing better distribution channels for packaged atta products. |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in Zimbabwe affecting the affordability of packaged atta. |
4.3.2 Competition from traditional unpackaged atta sellers in local markets. |
4.3.3 Challenges related to maintaining the quality and freshness of packaged atta during storage and transportation. |
5 Zimbabwe Packaged Atta Market Trends |
6 Zimbabwe Packaged Atta Market, By Types |
6.1 Zimbabwe Packaged Atta Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Zimbabwe Packaged Atta Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Zimbabwe Packaged Atta Market Revenues & Volume, By Whole Wheat, 2021- 2031F |
6.1.4 Zimbabwe Packaged Atta Market Revenues & Volume, By Multigrain, 2021- 2031F |
6.2 Zimbabwe Packaged Atta Market, By Pack Type |
6.2.1 Overview and Analysis |
6.2.2 Zimbabwe Packaged Atta Market Revenues & Volume, By Pouches, 2021- 2031F |
6.2.3 Zimbabwe Packaged Atta Market Revenues & Volume, By Woven Bags, 2021- 2031F |
6.3 Zimbabwe Packaged Atta Market, By Pack Size |
6.3.1 Overview and Analysis |
6.3.2 Zimbabwe Packaged Atta Market Revenues & Volume, By 10 Kg, 2021- 2031F |
6.3.3 Zimbabwe Packaged Atta Market Revenues & Volume, By 5 Kg, 2021- 2031F |
6.3.4 Zimbabwe Packaged Atta Market Revenues & Volume, By 1 Kg, 2021- 2031F |
6.3.5 Zimbabwe Packaged Atta Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Zimbabwe Packaged Atta Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Zimbabwe Packaged Atta Market Revenues & Volume, By General Trade, 2021- 2031F |
6.4.3 Zimbabwe Packaged Atta Market Revenues & Volume, By Modern Trade, 2021- 2031F |
6.4.4 Zimbabwe Packaged Atta Market Revenues & Volume, By Online, 2021- 2031F |
6.4.5 Zimbabwe Packaged Atta Market Revenues & Volume, By E-Commerce, 2021- 2031F |
7 Zimbabwe Packaged Atta Market Import-Export Trade Statistics |
7.1 Zimbabwe Packaged Atta Market Export to Major Countries |
7.2 Zimbabwe Packaged Atta Market Imports from Major Countries |
8 Zimbabwe Packaged Atta Market Key Performance Indicators |
8.1 Consumer awareness and perception towards packaged atta as a healthier alternative. |
8.2 Percentage of households using packaged atta as their primary choice of flour. |
8.3 Growth in the number of retail outlets stocking and selling packaged atta products. |
8.4 Adoption rate of innovative packaging solutions for better shelf life and product quality. |
8.5 Percentage of households shifting from traditional unpackaged atta to packaged atta. |
9 Zimbabwe Packaged Atta Market - Opportunity Assessment |
9.1 Zimbabwe Packaged Atta Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Zimbabwe Packaged Atta Market Opportunity Assessment, By Pack Type, 2021 & 2031F |
9.3 Zimbabwe Packaged Atta Market Opportunity Assessment, By Pack Size, 2021 & 2031F |
9.4 Zimbabwe Packaged Atta Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Zimbabwe Packaged Atta Market - Competitive Landscape |
10.1 Zimbabwe Packaged Atta Market Revenue Share, By Companies, 2024 |
10.2 Zimbabwe Packaged Atta Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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