| Product Code: ETC10866491 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
The Zimbabwe soju market experienced a decline from 2020 to 2024, with a Compound Annual Growth Rate (CAGR) of -0.44%. This negative trend indicates a decrease in the import volume of soju products in Zimbabwe over the specified period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zimbabwe Soju Market Overview |
3.1 Zimbabwe Country Macro Economic Indicators |
3.2 Zimbabwe Soju Market Revenues & Volume, 2021 & 2031F |
3.3 Zimbabwe Soju Market - Industry Life Cycle |
3.4 Zimbabwe Soju Market - Porter's Five Forces |
3.5 Zimbabwe Soju Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Zimbabwe Soju Market Revenues & Volume Share, By Alcohol Content, 2021 & 2031F |
3.7 Zimbabwe Soju Market Revenues & Volume Share, By Flavor Type, 2021 & 2031F |
3.8 Zimbabwe Soju Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Zimbabwe Soju Market Revenues & Volume Share, By Channel, 2021 & 2031F |
4 Zimbabwe Soju Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for alcoholic beverages among the younger population in Zimbabwe |
4.2.2 Growing popularity of social drinking culture in urban areas |
4.2.3 Rising disposable income leading to higher spending on leisure activities |
4.3 Market Restraints |
4.3.1 Stringent regulations on alcohol advertising and promotion in Zimbabwe |
4.3.2 Cultural and religious beliefs limiting the consumption of alcoholic beverages |
4.3.3 Health concerns related to excessive alcohol consumption impacting soju market growth |
5 Zimbabwe Soju Market Trends |
6 Zimbabwe Soju Market, By Types |
6.1 Zimbabwe Soju Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Zimbabwe Soju Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Zimbabwe Soju Market Revenues & Volume, By Distilled Soju, 2021 - 2031F |
6.1.4 Zimbabwe Soju Market Revenues & Volume, By Diluted Soju, 2021 - 2031F |
6.1.5 Zimbabwe Soju Market Revenues & Volume, By Ready-to-Drink Soju, 2021 - 2031F |
6.2 Zimbabwe Soju Market, By Alcohol Content |
6.2.1 Overview and Analysis |
6.2.2 Zimbabwe Soju Market Revenues & Volume, By High Alcohol (20-25%), 2021 - 2031F |
6.2.3 Zimbabwe Soju Market Revenues & Volume, By Moderate Alcohol (15-20%), 2021 - 2031F |
6.2.4 Zimbabwe Soju Market Revenues & Volume, By Low Alcohol (<15%), 2021 - 2031F |
6.3 Zimbabwe Soju Market, By Flavor Type |
6.3.1 Overview and Analysis |
6.3.2 Zimbabwe Soju Market Revenues & Volume, By Traditional, 2021 - 2031F |
6.3.3 Zimbabwe Soju Market Revenues & Volume, By Fruit-Infused, 2021 - 2031F |
6.3.4 Zimbabwe Soju Market Revenues & Volume, By Herbal, 2021 - 2031F |
6.4 Zimbabwe Soju Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Zimbabwe Soju Market Revenues & Volume, By Bars & Restaurants, 2021 - 2031F |
6.4.3 Zimbabwe Soju Market Revenues & Volume, By Retail Consumers, 2021 - 2031F |
6.4.4 Zimbabwe Soju Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.5 Zimbabwe Soju Market, By Channel |
6.5.1 Overview and Analysis |
6.5.2 Zimbabwe Soju Market Revenues & Volume, By Direct Distribution, 2021 - 2031F |
6.5.3 Zimbabwe Soju Market Revenues & Volume, By Supers, 2021 - 2031F |
6.5.4 Zimbabwe Soju Market Revenues & Volume, By Online Retail, 2021 - 2031F |
7 Zimbabwe Soju Market Import-Export Trade Statistics |
7.1 Zimbabwe Soju Market Export to Major Countries |
7.2 Zimbabwe Soju Market Imports from Major Countries |
8 Zimbabwe Soju Market Key Performance Indicators |
8.1 Percentage growth in the number of soju bars and lounges in urban areas |
8.2 Social media engagement and online presence of soju brands in Zimbabwe |
8.3 Consumer sentiment and feedback on new soju product launches |
8.4 Local partnerships and collaborations with bars and restaurants to promote soju consumption |
8.5 Trends in the consumption of flavored and craft soju varieties among the target demographic |
9 Zimbabwe Soju Market - Opportunity Assessment |
9.1 Zimbabwe Soju Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Zimbabwe Soju Market Opportunity Assessment, By Alcohol Content, 2021 & 2031F |
9.3 Zimbabwe Soju Market Opportunity Assessment, By Flavor Type, 2021 & 2031F |
9.4 Zimbabwe Soju Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Zimbabwe Soju Market Opportunity Assessment, By Channel, 2021 & 2031F |
10 Zimbabwe Soju Market - Competitive Landscape |
10.1 Zimbabwe Soju Market Revenue Share, By Companies, 2024 |
10.2 Zimbabwe Soju Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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