How Big is the Sales Tech Market | Insights, Forecast & Growth Analysis 2025

Code: MTA8834 Publication Date: Sep 2025

How Big is the Sales Tech Market?

According to 6Wresearch internal database and industry insights, the Sales Tech Market was estimated at USD 28.5 billion in 2024 and is projected to reach USD 59.4 billion by 2031, expanding at a CAGR of 10.8% during the forecast period 2025-2031.

Increased demand for data-driven decision-making and automation of sales processes and with increased adoption of AI-powered tools, and the growing need for improved customer engagement platforms are the main factors driving the market expansion.

Key Growth Drivers of the Sales Tech Market

  • Increased adoption of cloud-based and mobile-first sales tools.
  • The need for CRM integration and workflow automation is driving up demand.
  • The market is expanding by focus on personalized customer service.
  • Sales automation has become reliant on AI and machine learning.
  • Growing interest in predictive analytics and data-driven insights

Sales Tech Market Trends

Sales Tech Market is witnessing strong growth with notable trends such as the rising adoption of AI-powered conversational tools and chatbots for sales engagement. Companies are investing heavily in predictive analytics and automation platforms to streamline workflows. Cloud-based subscription models, which provide scalability for companies of all sizes, are becoming more and more popular. Remote and hybrid workforces are being supported by mobile-friendly sales applications. The customer experience and sales efficiency are also being improved by the integration of cutting-edge CRM solutions with real-time data analytics. The adoption of advanced sales tech solutions is also being accelerated by the increased focus on data-driven decision-making and personalized customer journeys.

Emerging Developments in the Sales Tech Market

Emerging Developments in the Sales Tech Market include advancements in revenue intelligence platforms, gamification tools, and AR/VR-based sales training. Enterprises are increasingly collaborating with technology vendors to build customized sales tech stacks. Developing more precise intelligent forecasting systems is the aim of research and development. An increasing number of marketing platforms and sales tech tools are integrating via APIs. Businesses are also investing in data privacy and compliance-driven features to boost adoption and trust in regulated industries. Furthermore, the use of generative AI to create personalized sales content and automate customer interactions is rapidly influencing the direction of the sales technology market.

List of Leading Companies in the Sales Tech Market

Some of the leading companies include:

  • Salesforce, Inc.
  • HubSpot, Inc.
  • Oracle Corporation
  • Microsoft Corporation
  • SAP SE
  • Zoho Corporation
  • Freshworks Inc.
  • Pipedrive, Inc.
  • Outreach Corporation
  • Gong.io, Inc.

Frequently Asked Questions About the Market Study (FAQs):

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