How big is the Software Automation Market | Size and Growth Opportunities 2025

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Code: MTA8697

Publication Date: Sep 2025

What is the size of Software Automation Market?

According to 6Wresearch internal database and industry insights, the software automation market was valued at USD 16.2 billion in 2024 and is expected to reach USD 37.2 billion by 2031, growing at a CAGR of 12.6% during the 2025-2031 period.

The key drivers of the increase in the software automation market are the growing region of functional beverages, the more health-conscious and wellness-minded lifestyles of consumers, and the growing demand for using adaptogenic ingredients to help combat stress and improve cognitive function.

Growth Factors for Software Automation Market

Increased interest in plant-based & natural beverages as alternatives to traditional coffee.
Demand for functional beverages is fuelled by the rapidly rising incidence of lifestyle-related health issues.
Expectant benefits from functional beverages by wellness groups and fitness enthusiasts due to the benefits in immunity & cognition.
Expansion in subscription coffee offerings and online sales.
Innovation in ready-to-drink options and flavoured offerings in the software automation market.

Software Automation Market Trends

The software automation market is expanding rapidly, largely as a result of low-code, ready-to-deploy platforms and intelligent workflow scenarios. More and more organizations are turning to automation to improve productivity, maintain compliance, and reduce cycle times across all enterprise functions. Additionally, Software automation market trends include increased interest in adopting artificial intelligence to orchestrate processes, integrated cloud-native systems embracing scalable API-based automation. There is also a robust demand for seamless interoperability between applications across enterprise functions, with the use of minimal-code maintainability from their IT groups.

Emerging Developments in the Software Automation Market

Developments in the software automation market encompass rapid incorporation of both AI and machine learning within automation workflows, creating cognitive decision-making capabilities and real-time adaptive process management. Developments in the software automation market also include increased traction for SaaS-based automation orchestration across hybrid cloud platforms. Organizations are increasingly utilizing a layer of orchestration with RPA and unified workflow engines as a single platform for scaling automation projects within the enterprise, in addition to providing a streamlined approach to deployment.